Dude. Dude! ...Dude.


Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")

Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.

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by Angela Natividad    Apr-24-08    
Topic: Brands, Commercials, Television

Mercedes C and E-Class Bear Ghosts of an Illustrious Past


"I think I need to talk to you about something."

"Yeah? What's up?"

"You know my new Mercedes? It's haunted."



"You'll have to elaborate on that."

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by Angela Natividad    Apr-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television

Steve Nash. Likable Guy, Right? That's Because He's Recycled


Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.

The moral of the story is, BUY NIKE. Or recycle. Or something.

by Angela Natividad    Apr-24-08    
Topic: Celebrity, Commercials, Online, Strange, Television, Video

Couples Physical Separation Deftly Illustrates Effects of Spousal Abuse


Sometimes commercials delivers their message with a sledgehammer. Other times, such as with this Canadian Woman's Foundation commercial to end violence against women, the delivery is far more subtle. So subtle, in fact, that in this case the spot had to be watched a couple times before the message made sense.

The physical separation between the husband and his wife and two kids as they sit on the couch in the commercial is an analogous illustration to the emotional separation that can come with spousal abuse as well as the emotional separation caused by years of suffering abuse without complaint

by Steve Hall    Apr-23-08    
Topic: Cause, Commercials, Good

Huge, Erect Nipples Distract in All Bran Commercial


Some spots need to be viewed over and over again to be truly appreciated. Others, like this All Bran Honey commercial, need to be viewed over and over again get past staring at the unbelievably gigantic nipples protruding through the shirt of "Tall Jan" ... to truly appreciate what the hell the ad was trying to sell.

Apparently it's a word play on All Bran is delicious versus Tall Jan is malicious. Whether or not the "protrusive" scenario was intended or not, it achieved repeat viewership and what more could a marketer ask for?

by Steve Hall    Apr-23-08    
Topic: Commercials, Good, Strange

Art Director Obsesses With Water, Wastes :60 of :90


It must be Amnesty International day. First there was the sex trafficking ad. Now there's the waterboarding ad.

Waterboarding is a torture method for encouraging prisoners to, well, do what they are asked to do. Apparently America uses this technique and Amnesty International doesn't like it. The :90 makes the point but takes an interminable :60 to get there. It's like some art director was like, "Dude, let's illustrate the beautiful innocence of water and then suddenly cut to the horror of its abuse." Um, yea. Next time, make it a :30.

by Steve Hall    Apr-23-08    
Topic: Cause, Commercials

For McD's Swedish Clientele, Fairy Tale Cameos are No Big Deal


We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.

Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.

If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Commercials, Good, Television

Need a Kidney? ESPN Radio's Got Your Dude


In Doctor's Office, Cat Sitting and Airport, Wieden+Kennedy, NY depict ESPN Radio as a network so down-to-earth that audience members will think nothing of taking liberties I wouldn't take with my mom.

I just love it when the cat guy goes "Oh, and don't look her in the face!" Cat people are fucking bananas.

by Angela Natividad    Apr-21-08    
Topic: Commercials, Television

Farting Squirrel Shares Fart Power With Farting Penguins to Save World


Just as the farting squirrel saved the forest from fire, a trio of penguins, with help from Vigorsol AIR, stop global warming by farting a jet stream of cool air. Yes, the fart joke is back and just as funny as it was the first time. Bathroom humor. It's sort of like sex. No matter how many times you do it, you never tire of it. OK, so maybe that's only true for some of us. The fart jokes that is. We know no one tires of sex.

by Steve Hall    Apr-21-08    
Topic: Commercials, Good, Strange

Mickelson Doesn't Choke In New Campaign


Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.

Watching Phil Mickelson in the new Crowne Plaza campaign by Fallon makes the sleep-inducing nature of golf telecasts all the more disappointing.

He is really funny.

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by Daily Ad Biz    Apr-19-08    
Topic: Commercials, Good

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