Sometimes commercials delivers their message with a sledgehammer. Other times, such as with this Canadian Woman's Foundation commercial to end violence against women, the delivery is far more subtle. So subtle, in fact, that in this case the spot had to be watched a couple times before the message made sense.
The physical separation between the husband and his wife and two kids as they sit on the couch in the commercial is an analogous illustration to the emotional separation that can come with spousal abuse as well as the emotional separation caused by years of suffering abuse without complaint
Some spots need to be viewed over and over again to be truly appreciated. Others, like this All Bran Honey commercial, need to be viewed over and over again get past staring at the unbelievably gigantic nipples protruding through the shirt of "Tall Jan" ... to truly appreciate what the hell the ad was trying to sell.
Apparently it's a word play on All Bran is delicious versus Tall Jan is malicious. Whether or not the "protrusive" scenario was intended or not, it achieved repeat viewership and what more could a marketer ask for?
It must be Amnesty International day. First there was the sex trafficking ad. Now there's the waterboarding ad.
Waterboarding is a torture method for encouraging prisoners to, well, do what they are asked to do. Apparently America uses this technique and Amnesty International doesn't like it. The :90 makes the point but takes an interminable :60 to get there. It's like some art director was like, "Dude, let's illustrate the beautiful innocence of water and then suddenly cut to the horror of its abuse." Um, yea. Next time, make it a :30.
We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.
Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.
If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.
In Doctor's Office, Cat Sitting and Airport, Wieden+Kennedy, NY depict ESPN Radio as a network so down-to-earth that audience members will think nothing of taking liberties I wouldn't take with my mom.
I just love it when the cat guy goes "Oh, and don't look her in the face!" Cat people are fucking bananas.
Just as the farting squirrel saved the forest from fire, a trio of penguins, with help from Vigorsol AIR, stop global warming by farting a jet stream of cool air. Yes, the fart joke is back and just as funny as it was the first time. Bathroom humor. It's sort of like sex. No matter how many times you do it, you never tire of it. OK, so maybe that's only true for some of us. The fart jokes that is. We know no one tires of sex.
Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.
Watching Phil Mickelson in the new Crowne Plaza campaign by Fallon makes the sleep-inducing nature of golf telecasts all the more disappointing.
He is really funny.
We do it with cars. Why not with people? After all, most people want to know what they'll be riding before they ride it. The woman in this commercial for Auto Trader Canada isn't taking any risks before commencing her date.
Two other spots which follow similar scenarios are here and here.
In Punta di Penna sent us this spot for Telecom Italia Mobile (TIM). Produced by The Famil for agency Euro Rscg, a bunch of people -- mostly naked, but not always -- touch their toes to a cover of the Beatles' All Together Now. All that doubling-over draws an association with the flip phone that appears at the end.
Quirky. Now let's see the splits.
- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.
- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.