If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.
Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.
The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove's Evolution and claims Russian women need no retouching spoofs the original perfectly. Rather than the woman in the video getting retouched, it's her surroundings that need help rising to her level of beauty; "proving" the existence of natural beauty.
You could attack the morality of this from a million different angles but we're (damn it's really hard to stop doing this "we" shit) going to appreciate it for its stand-alone beauty, just like the commercial asks us to focus on beauty as the sole quality a woman has to offer a man who can't get a date for himself.
If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't.
- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.
- Al Gore is spending $300 million to spread his global warming gospel.
- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!
Miller Lite is changing the packaging of its signature Lite beer in April.
- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.
- A good indicator CBS is catching on to what works on YouTube.
Here's Cadbury's new ad, a follow up to that Gorilla ad in which a dude in a gorilla suit lets loose on a drum set to Phil Collins' In the Air Tonight. This new ad trades in the gorilla for some tricked out airport trucks which have fun on the air strip to the tune of Queen's Don't Stop Me Now.
It's OK. A lot of work went into it. But after 90 seconds, you wonder what you're watching which, in some cases be a good thing. But, if you decide to stop watching before the last few seconds, you'll never know what it was for or that Cadbury would appreciate if you ran out to the store and bought one of their candy bars.
Watch some catty females try outdoing each other with violent voluminous hair-flips.
Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)
Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.
Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):
o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover
One of those things doesn't belong. We're just not sure which.
The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.
Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof.
The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader."
French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.
We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.