If Slow Graceful Camera Work is Your Thing, You'll Like This Lingerie Ad

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If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't.

by Steve Hall    Mar-31-08    
Topic: Commercials, Good, Racy



Sandwiches Talk, Gore Spends, Doritos Advertises to Aliens

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- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.

- Al Gore is spending $300 million to spread his global warming gospel.

- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!

Miller Lite is changing the packaging of its signature Lite beer in April.

- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.

- A good indicator CBS is catching on to what works on YouTube.

by Steve Hall    Mar-31-08    
Topic: Commercials, Strange



Cadbury Trades in Gorilla For Tricked Out Airport Vehicles

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Here's Cadbury's new ad, a follow up to that Gorilla ad in which a dude in a gorilla suit lets loose on a drum set to Phil Collins' In the Air Tonight. This new ad trades in the gorilla for some tricked out airport trucks which have fun on the air strip to the tune of Queen's Don't Stop Me Now.

It's OK. A lot of work went into it. But after 90 seconds, you wonder what you're watching which, in some cases be a good thing. But, if you decide to stop watching before the last few seconds, you'll never know what it was for or that Cadbury would appreciate if you ran out to the store and bought one of their candy bars.

by Steve Hall    Mar-31-08    
Topic: Commercials, Good



Gorgeous Hair Comes with Responsibilities. Yeah, Well, So Does Branding.

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Watch some catty females try outdoing each other with violent voluminous hair-flips.

Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)

Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.

by Angela Natividad    Mar-28-08    
Topic: Brands, Commercials, Good, Television, Video



'Will You Ever...?' is Probably a Better Question.

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Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):

o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover

One of those things doesn't belong. We're just not sure which.

The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.

by Angela Natividad    Mar-27-08    
Topic: Brands, Commercials, Good, Television



'Under the Same Moon' Takes the Piss Out of Lou Dobbs

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Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof.

The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader."

more »

by Angela Natividad    Mar-27-08    
Topic: Commercials, Political, Promotions, Spoofs, Television



Ew, Gross. It's a Big Shiny GUT.

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French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.

Simple. Relatable.

We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.

by Angela Natividad    Mar-27-08    
Topic: Commercials, Good, Television



Sony Foams Miami For New Commercial

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Here's some behind the scenes footage of that foam shoot that bathed the streets of Miami with gallons and gallons of soap suds we reported earlier this month. It's all for an upcoming Sony ad along the lines of Balls, Paint and Rabbits.

by Steve Hall    Mar-27-08    
Topic: Brands, Commercials



Imagine If the World Was Made of Bubble Wrap

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Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)

Yeah, a bubble wrap world would be awesome.

Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.

This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.

by Angela Natividad    Mar-26-08    
Topic: Brands, Commercials, Television



Toronto Blue Jays Bring Back Tube Socks, 80s Frill

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Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.

It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.

by Steve Hall    Mar-26-08    
Topic: Campaigns, Commercials, Good







Stanton Optical


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