Next Cockroach You See, Shake the Raid and Think Zoo York

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Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

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by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Commercials, Television, Video, Worst



Guys Chase Girl With Huge Boobs, Dragon Attacks, She Burps, WTF?

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OK, so yea. We all know big boobs and beer go together like Amy Winehouse and bad hair. But a fire breathing dragon and a big boobed beer babe that burps? Hey, no complaints here. I'll watch a big boobed girl do anything. I admit it. I can't help it. It's a sickness but enough about that. We're supposed to be talking about advertising here not about obsessively obsessive obsessions with big boobs.

So Ninja LAB created this wondrous oddity to introduce a new brand of beer, Golden Fire. Get it? Dragon? Fire? Beer? Oh just watch the thing. It will all make sense. Or not. Especially if you don't speak Italian or whatever language this commercial is in.

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by Steve Hall    Apr- 3-08    
Topic: Commercials, Strange



VW Ad Garners Complaints for Depiction of Cowering, Shivering Dog

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Once again humor is trumped by those who love to bitch about ads with animals in them. A recent ad for Volkswagen which shows a dog having a great time while rising in a VW and a not so good time when he's not. England's Advertising Standards Authority has received 500 complaints about the ad but were told by the ad's creators the dog in the ad was acting. Still, the organization is "very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars.

You can argue this one either way. Have at it in the comment section.

by Steve Hall    Apr- 2-08    
Topic: Commercials, Political



Travelers' Red Umbrella Makes Triumphant Return

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After a goof six years ago which kept the iconic red umbrella with Citigroup as it spun off the Travelers unit, Travelers has won it back and has gone BIG (literally) in a new commercial celebrating the umbrella's return. In the ad, a man carries the gigantic umbrella back home and on his way does what good insurance companies do, helps people when they need helping. OK, so most insurance companies don't a shit other than making money but it's a nice sentiment at least.

Fallon Minneapolis did a nice job with the spot. It's elegant, well-produced an fairy tale-like in that big adventure movie sort of way. It's one of those ads that really doesn't look like it's actually an ad but at the same time, delivers its brand message beautifully.

by Steve Hall    Apr- 2-08    
Topic: Brands, Commercials, Good, Policy



Infiniti Launch Ads Retooled for Hummer H3

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Oh look. It's like the Infiniti launch commercials created by Hill Holliday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference. In this new Hummer commercial from Modernista (Hmm. HH and Modernista are both in Boston. Hmm), we also get flowers, trees, mountain streams, wildlife and other moody images but this time they're interspersed with shots of the Hummer...in case we, oh, forgot we were watching a car ad.

by Steve Hall    Apr- 2-08    
Topic: Commercials, Strange



True Power Trips are Family Affairs.

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That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)

In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.

The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."

Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.

by Angela Natividad    Apr- 2-08    
Topic: Commercials, Promotions, Television



Heineken Improves Nightlife With E Squad

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Here's a new Heineken commercial featuring a green-clad clan of "cops" who patrol the night to make sure people are out having a good time and not wasting the night away working late or solving puzzles.

by Steve Hall    Apr- 1-08    
Topic: Commercials



M&M Gets Blue Balls, Licks Himself to Mother's Horror

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Like a mother walking in on her son in the middle of a masturbation session, this M&M commercial has a blue M&M sitting on a couch licking himself because he tastes so good while mom walks in, surprised, and asks, "Are you licking yourself?"

One can just imagine the concepting conversation:

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by Steve Hall    Apr- 1-08    
Topic: Commercials, Creative Commentary, Good



That's a Saturn, All Right.

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If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"

This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.

Oops.

by Angela Natividad    Mar-31-08    
Topic: Bad, Brands, Commercials, Television



Smooth-Talkin' Beetle Flatters Model into Frenzy ... and Vice-Versa

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Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.

He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.

Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television










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