After a goof six years ago which kept the iconic red umbrella with Citigroup as it spun off the Travelers unit, Travelers has won it back and has gone BIG (literally) in a new commercial celebrating the umbrella's return. In the ad, a man carries the gigantic umbrella back home and on his way does what good insurance companies do, helps people when they need helping. OK, so most insurance companies don't a shit other than making money but it's a nice sentiment at least.
Fallon Minneapolis did a nice job with the spot. It's elegant, well-produced an fairy tale-like in that big adventure movie sort of way. It's one of those ads that really doesn't look like it's actually an ad but at the same time, delivers its brand message beautifully.
Oh look. It's like the Infiniti launch commercials created by Hill Holliday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference. In this new Hummer commercial from Modernista (Hmm. HH and Modernista are both in Boston. Hmm), we also get flowers, trees, mountain streams, wildlife and other moody images but this time they're interspersed with shots of the Hummer...in case we, oh, forgot we were watching a car ad.
That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)
In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.
The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."
Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.
Here's a new Heineken commercial featuring a green-clad clan of "cops" who patrol the night to make sure people are out having a good time and not wasting the night away working late or solving puzzles.
Like a mother walking in on her son in the middle of a masturbation session, this M&M commercial has a blue M&M sitting on a couch licking himself because he tastes so good while mom walks in, surprised, and asks, "Are you licking yourself?"
One can just imagine the concepting conversation:
If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.
Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.
The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove's Evolution and claims Russian women need no retouching spoofs the original perfectly. Rather than the woman in the video getting retouched, it's her surroundings that need help rising to her level of beauty; "proving" the existence of natural beauty.
You could attack the morality of this from a million different angles but we're (damn it's really hard to stop doing this "we" shit) going to appreciate it for its stand-alone beauty, just like the commercial asks us to focus on beauty as the sole quality a woman has to offer a man who can't get a date for himself.
If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't.
- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.
- Al Gore is spending $300 million to spread his global warming gospel.
- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!
Miller Lite is changing the packaging of its signature Lite beer in April.
- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.
- A good indicator CBS is catching on to what works on YouTube.