Toronto Blue Jays Bring Back Tube Socks, 80s Frill

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Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.

It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.

by Steve Hall    Mar-26-08    
Topic: Campaigns, Commercials, Good



So, Uh, About that Rape Thing.

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Yeah, that was kind of a stretch.

Here's what happened. Some tipster emailed us sounding off all offended about rape connotations in an ad on Wienerschnitzel's homepage. So we looked and saw this shit with the hungry Eskimos, and we were like, "Okay, whatever. We can kinda see the creepy rape angle."

The dude emailed us again today and said the spot on the site had been changed, which is why the whole Eskimo thing jived so badly with rape. Apparently the previous ad featured a wiener being harassed in an office setting, after which an HR woman says, "you asked for it."

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by Angela Natividad    Mar-26-08    
Topic: Bad, Commercials, Opinion, Television



Carlton Draught Follows Big Ad, Flashdance With Skytroopers

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There's just something about follow ups to great work that, well, just fall flat. Not that this new Clemenger BBDO-created commercial for Carlton Draught is a bad ad but it's no Big Ad. Clearly, the ad, which brings back the crowd of yellow-dressed men, is trying to recapture that Big Ad feel and it gets some of it but never quite recaptures the originals. Of course, that's why originals are originals and sequels are sequels.

We admit to liking the guy at the end who, sitting on his couch with his wife, comments, "wouldn't make me buy it" after seeing a recap of the skydiving extravaganza on TV just before...well...just watch the commercial to find out.

by Steve Hall    Mar-25-08    
Topic: Commercials, Good



Don't Leave Home without the Precious!

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Have you ever been to Build-a-Bear? You know how the employees give you a little heart pillow to wish on and put inside your bear, right before it's sewn up?

Graft that process onto your daily run. Put a piece of Nike in your shoe.

We didn't really get this ad so we read the pressie for clarification. This is what it says.

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by Angela Natividad    Mar-25-08    
Topic: Brands, Commercials, Packaging, Television



Rape is Funny When It's Happening to Hot Dogs ... Right?

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... in the world according to Wienerschnitzel. (Push play on the right-hand side.)

Well, maybe the vibe is less like rape and more like cannibalism. Either way, it's malicious and creepy.

To demonstrate the irresistibility of its wieners, Wienerschnitzel's running an ad where a talking hot dog tries convincing Eskimos to move beyond an all-blubber diet. Horrors ensue when they look to him for comfort.

Neither funny nor appetizing.

by Angela Natividad    Mar-25-08    
Topic: Bad, Brands, Commercials, Television



Coke Brings Out Your Inner Egalitarian ... and If We Were You, We'd Stuff it Back In

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The ads are French and they debut on the 26th of this month.

The tagline: "Avec Coca-Cola, on parle tous football," which translates to something like "With Coca-Cola, everyone speaks football," which is a roundabout way of saying Coca-Cola makes football buddies of unlikely pairs.

That's sweet and all. But we wouldn't embrace a brain-eating dead guy, or a head-smashing toy, or a displaced octopus for any refreshing beverage. If that's prejudice then we are guilty as charged, and happy to be thirsty.

by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



That 'Banned' Wendy's Commercial Continues to Spread

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In case you haven't seen it (though it's a year old so maybe you have), here's the "banned" Wendy's Spicy Chicken Sandwich commercial it's creator claims he created but was not approved by the client. He says Wendy's has nothing to do with it but we're sure they're quietly smiling over the video's growing popularity.

by Steve Hall    Mar-24-08    
Topic: Commercials, Viral



A Well-Intended Rip-Off's Still a Rip-Off, Frankly

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Check out this "Awareness Test" for Transport of London. The goal is to demonstrate that a driver can't avoid obstacles s/he doesn't expect to see. For people who've never seen the video before, it probably comes across as a neat way to deliver the message.

The problem is, there are plenty of people who have already seen something similar -- likely this video, which was put together in 1999 by Professor Daniel Simons of the University of Illinois.

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by Angela Natividad    Mar-21-08    
Topic: Cause, Commercials, Opinion, Video



Love? THAT'S Your Big Solution?!

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"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.

Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.

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by Angela Natividad    Mar-21-08    
Topic: Brands, Campaigns, Commercials, Television



Cottonelle Wants to Be Kind to Your Behind

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To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."

See the TV spot and associated outdoor print.

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