Gorgeous Hair Comes with Responsibilities. Yeah, Well, So Does Branding.

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Watch some catty females try outdoing each other with violent voluminous hair-flips.

Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)

Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.

by Angela Natividad    Mar-28-08    
Topic: Brands, Commercials, Good, Television, Video



'Will You Ever...?' is Probably a Better Question.

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Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):

o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover

One of those things doesn't belong. We're just not sure which.

The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.

by Angela Natividad    Mar-27-08    
Topic: Brands, Commercials, Good, Television



'Under the Same Moon' Takes the Piss Out of Lou Dobbs

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Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof.

The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader."

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by Angela Natividad    Mar-27-08    
Topic: Commercials, Political, Promotions, Spoofs, Television



Ew, Gross. It's a Big Shiny GUT.

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French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.

Simple. Relatable.

We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.

by Angela Natividad    Mar-27-08    
Topic: Commercials, Good, Television



Sony Foams Miami For New Commercial

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Here's some behind the scenes footage of that foam shoot that bathed the streets of Miami with gallons and gallons of soap suds we reported earlier this month. It's all for an upcoming Sony ad along the lines of Balls, Paint and Rabbits.

by Steve Hall    Mar-27-08    
Topic: Brands, Commercials



Imagine If the World Was Made of Bubble Wrap

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Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)

Yeah, a bubble wrap world would be awesome.

Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.

This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.

by Angela Natividad    Mar-26-08    
Topic: Brands, Commercials, Television



Toronto Blue Jays Bring Back Tube Socks, 80s Frill

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Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.

It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.

by Steve Hall    Mar-26-08    
Topic: Campaigns, Commercials, Good



So, Uh, About that Rape Thing.

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Yeah, that was kind of a stretch.

Here's what happened. Some tipster emailed us sounding off all offended about rape connotations in an ad on Wienerschnitzel's homepage. So we looked and saw this shit with the hungry Eskimos, and we were like, "Okay, whatever. We can kinda see the creepy rape angle."

The dude emailed us again today and said the spot on the site had been changed, which is why the whole Eskimo thing jived so badly with rape. Apparently the previous ad featured a wiener being harassed in an office setting, after which an HR woman says, "you asked for it."

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by Angela Natividad    Mar-26-08    
Topic: Bad, Commercials, Opinion, Television



Carlton Draught Follows Big Ad, Flashdance With Skytroopers

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There's just something about follow ups to great work that, well, just fall flat. Not that this new Clemenger BBDO-created commercial for Carlton Draught is a bad ad but it's no Big Ad. Clearly, the ad, which brings back the crowd of yellow-dressed men, is trying to recapture that Big Ad feel and it gets some of it but never quite recaptures the originals. Of course, that's why originals are originals and sequels are sequels.

We admit to liking the guy at the end who, sitting on his couch with his wife, comments, "wouldn't make me buy it" after seeing a recap of the skydiving extravaganza on TV just before...well...just watch the commercial to find out.

by Steve Hall    Mar-25-08    
Topic: Commercials, Good



Don't Leave Home without the Precious!

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Have you ever been to Build-a-Bear? You know how the employees give you a little heart pillow to wish on and put inside your bear, right before it's sewn up?

Graft that process onto your daily run. Put a piece of Nike in your shoe.

We didn't really get this ad so we read the pressie for clarification. This is what it says.

more »

by Angela Natividad    Mar-25-08    
Topic: Brands, Commercials, Packaging, Television










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