Here's Cadbury's new ad, a follow up to that Gorilla ad in which a dude in a gorilla suit lets loose on a drum set to Phil Collins' In the Air Tonight. This new ad trades in the gorilla for some tricked out airport trucks which have fun on the air strip to the tune of Queen's Don't Stop Me Now.
It's OK. A lot of work went into it. But after 90 seconds, you wonder what you're watching which, in some cases be a good thing. But, if you decide to stop watching before the last few seconds, you'll never know what it was for or that Cadbury would appreciate if you ran out to the store and bought one of their candy bars.
Watch some catty females try outdoing each other with violent voluminous hair-flips.
Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)
Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.
Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):
o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover
One of those things doesn't belong. We're just not sure which.
The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.
Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof.
The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader."
French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.
We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.
Here's some behind the scenes footage of that foam shoot that bathed the streets of Miami with gallons and gallons of soap suds we reported earlier this month. It's all for an upcoming Sony ad along the lines of Balls, Paint and Rabbits.
Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)
Yeah, a bubble wrap world would be awesome.
Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.
This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.
Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.
It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."
Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.
Yeah, that was kind of a stretch.
Here's what happened. Some tipster emailed us sounding off all offended about rape connotations in an ad on Wienerschnitzel's homepage. So we looked and saw this shit with the hungry Eskimos, and we were like, "Okay, whatever. We can kinda see the creepy rape angle."
The dude emailed us again today and said the spot on the site had been changed, which is why the whole Eskimo thing jived so badly with rape. Apparently the previous ad featured a wiener being harassed in an office setting, after which an HR woman says, "you asked for it."
There's just something about follow ups to great work that, well, just fall flat. Not that this new Clemenger BBDO-created commercial for Carlton Draught is a bad ad but it's no Big Ad. Clearly, the ad, which brings back the crowd of yellow-dressed men, is trying to recapture that Big Ad feel and it gets some of it but never quite recaptures the originals. Of course, that's why originals are originals and sequels are sequels.
We admit to liking the guy at the end who, sitting on his couch with his wife, comments, "wouldn't make me buy it" after seeing a recap of the skydiving extravaganza on TV just before...well...just watch the commercial to find out.