Underwear Brand Gets Visual, Musical Mashup

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We get it! We get it! It's a mashup! An underwear mashup. And, in case we didn't already realize that from the pantheon of colors in this ad, we've also got myriad musical styles to hammer the point home for those of us who might be visually impaired.

For Bonds Youth, Sydney's The Campaign Palace created the ad

by Steve Hall    Mar-17-08    
Topic: Commercials, Good



Exeter Hospital Celebrates 'Art of Wellness' With Beds and Babies

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While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.

OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.

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by Steve Hall    Mar-17-08    
Topic: Campaigns, Commercials, Good, Newspaper, Online, Outdoor



Paper Cranes Stimulate Savings while Saving the World

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To hock its wares, Virgin always aims for just left of left-field. Looking for a flight? Seek thee out the least enthusiastic of the bunch. Need a mortgage? Geriatric sex should get you off. Investment aid? A pyromaniac ballerina can help you with that.

Virgin Money's latest campaign is no exception. It takes a kooky idea and makes it totally logical in context.

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by Angela Natividad    Mar-17-08    
Topic: Brands, Campaigns, Commercials, Good



If You Want That Hot Plumber to Visit, Don't Buy A Kohler Toilet

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OK, guys. Admit it. You know you've done something similar before. OK, maybe not as goofy as the guy in this Kohler commercial but when it comes to finagling your way into crossing paths again with that hot chic you just saw, let's just all admit the high school in all of us makes a bit of a return. So if you simply must have that hot female plumber who's doing work in the apartment next door, make sure you don't have a Kohler toilet. They ruin all the fun because, well, they just work.

by Steve Hall    Mar-17-08    
Topic: Commercials, Good



UGC Can Reinforce Existing Brand Messages? Yes, Says Dove

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According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.

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Pontiac G8 Gets Eighties Spy Hunter Treatment

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Well here's a new (OK, new-ish) way to introduce a new car. So here's an ad for the new Pontiac G8 GT modeled after the early 80's driving game Spy Hunter. It's certainly different but it might cause viewers to wonder why there's suddenly a video game on their television screens.

Thankfully, it's better than yet another windy mountain road commercial. Well, sort of. Rather than windy mountain roads, this commercial gives us windy video game roads with wheel spikes and bombs and cars that wipe out for no apparent reason. The kids will love it. Even if they have no idea what Spy Hunter is/was.

by Steve Hall    Mar-14-08    
Topic: Commercials, Good



Argentina Goes Big, Obama Girl Hottest, Bebo Sells

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- Those Argentinians sure know how to orchestrate a big ass car commercial. apparently it took a crew of 170. Hmm. CGI sounds cheaper.

- Our favorite political pundit, Obama Girl, has been named by E! as the "#1 Hottest Woman on the Internet."

- Advertising Anarchy didn't like the "Bud Light" hottie on the poster in the Dell Lounge at SXSW.

- Don't miss the world's worst small business ad. Or is it the world's greatest viral for YouTube...or somebody.

- AOL is buying social networking site Bebo for $850 million. Damn! That's a steal compared to overly bloated Facebook :-)

by Steve Hall    Mar-13-08    
Topic: Celebrity, Commercials, Social



ING Invests Retirement Figures with Friendly Feel

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Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Pink Bra Distracts From Car Commercial's Message

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Attempting to explain how a small tweak can make a better car, ATTIK has created a new commercial for the Scion tC. From a name change to a floor change to a telephone number change, perceptions can change quite a bit. Apparently, the small tweaks made to the Scion tC have made it a far different (better?) car.

We're just wondering how many people were distracted by that revealed pink bra at the end and missed the final shot of the commercial during which the car was shown thinking, "was that a car in that 1-900 ad?"

by Steve Hall    Mar-13-08    
Topic: Commercials, Racy



UK Christians Crusade Against Deliciously Sinful Haircare Ads

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Having received 23 complaints -- including one from the Archdeacon of Liverpool -- the UK's Advertising Standards Authority (ASA) has decided to pull GHD's "A new religion for hair" campaign off the air. Which is too bad, because the ads are gorgeous. Especially when compared to the Super Bowl trainwreck that was Sunsilk's diva spot.

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by Angela Natividad    Mar-12-08    
Topic: Bad, Commercials, Opinion, Policy, Television










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