ING Invests Retirement Figures with Friendly Feel

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Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Pink Bra Distracts From Car Commercial's Message

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Attempting to explain how a small tweak can make a better car, ATTIK has created a new commercial for the Scion tC. From a name change to a floor change to a telephone number change, perceptions can change quite a bit. Apparently, the small tweaks made to the Scion tC have made it a far different (better?) car.

We're just wondering how many people were distracted by that revealed pink bra at the end and missed the final shot of the commercial during which the car was shown thinking, "was that a car in that 1-900 ad?"

by Steve Hall    Mar-13-08    
Topic: Commercials, Racy



UK Christians Crusade Against Deliciously Sinful Haircare Ads

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Having received 23 complaints -- including one from the Archdeacon of Liverpool -- the UK's Advertising Standards Authority (ASA) has decided to pull GHD's "A new religion for hair" campaign off the air. Which is too bad, because the ads are gorgeous. Especially when compared to the Super Bowl trainwreck that was Sunsilk's diva spot.

more »

by Angela Natividad    Mar-12-08    
Topic: Bad, Commercials, Opinion, Policy, Television



The Hand of God, He Works with WaPo

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Check out these Washington Post ads by Adworks, DC and production company Phasmatrope (neat name). They're random. Like, Chocolate Skittles random.

The gist: on a job search? WaPo, and its Proprietary Wall-Breaking Disembodied Hand!, can get you where you need to be.

o Lab
o Go-Getter
o Charts

by Angela Natividad    Mar-12-08    
Topic: Campaigns, Commercials, Newspaper, Strange, Television



Bravia Teases, Spitzer's Sporty, Sienna Sexes, Gentlemen Go Ginger, ABSOLUT Greens the Scene

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- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.

by Angela Natividad    Mar-12-08    
Topic: Brands, Campaigns, Cause, Commercials, Online, Political



Military Service Glamourized with De-Glamourizing Ads

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"There are many thankless jobs out there. This - isn't - one of them," barks this new ad, "Thankless Jobs," for the US Coast Guard.

Put together by Cossette, NY, the campaign aspires to draw recruits by forgoing stylized images in favor of reality. REALITY? That's funny, because the PR guy brought the spot to our attention with the following introductory pitch:

"Is it a trailer for the next Jerry Bruckheimer blockbuster? A breaking news report on a dramatic rescue? Close. It's the US Coast Guard at work."

more »

by Angela Natividad    Mar-12-08    
Topic: Commercials, Promotions, Strange, Television



CHOCOLATE THE RAINBOW! And Fight Pinata Abuse

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This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.

The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.

by Angela Natividad    Mar-11-08    
Topic: Brands, Commercials, Good, Television



Clinton's '3 AM' Poster Girl is an Obama Supporter. Oops.

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Over a week ago, Hillary Clinton launched this ad. "It's three AM and your children are safe and asleep. But there's a phone in the White House and it's ringing," it starts. Who do you want picking up the phone and protecting your kids -- somebody with experience, or somebody without?

To populate the spot with compelling pictures, Hillary's team used stock imagery. And it turns out that the ad's most prominent child is all grown up ... and an Obama supporter.

From HuffPo (via The New Argument): "While I love Hillary, I would much rather hear Barack Obama's voice at the other end of the phone at 3am."

That's gotta hurt.

by Angela Natividad    Mar-10-08    
Topic: Campaigns, Commercials, Political, Television



ANONYMOUS Introduces Walkman Slider to the Daisy Cutter

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This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.

Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.

by Angela Natividad    Mar-10-08    
Topic: Brands, Commercials, Mobile/Wireless, Television



Lifesavers Brings Sweet Back in Style

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This spot's nearly a year old, but it isn't in the Almighty Database so we're covering it anyway.

Lifesavers guides us down the sometimes precarious road of good intentions with this ad for "It's Good to Be Sweet." The bright colors, friendly deeds and sweet cover of "What's So Funny (About Peace, Love and Understanding)" gave us an unexpected feel-good feeling.

We LOLed at least twice. And that North Korea scene? Priceless.

by Angela Natividad    Mar- 9-08    
Topic: Brands, Commercials, Good, Television










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