Wait For It...Wait For It...Wait For It...Oh, OK. It's A French GQ Spot

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Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.

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by Steve Hall    Feb-28-08    
Topic: Bad, Commercials, Creative Commentary, Good, Magazine



Want Some Spider with that Sweet Corn?

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Arg! Get a load of this print ad for the Travel Channel.

And gross! Watch the spot with the cow heart vending machine.

The funny thing is, something about the slogan -- "One man's weird is another man's wonderful" -- makes us hungry.

The spots were composed by the very weird, slightly wonderful Moroch.

by Angela Natividad    Feb-27-08    
Topic: Campaigns, Commercials, Good, Magazine, Poster, Strange, Television



In Russia, Love Costs. Even for Google.

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Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.

Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.

by Angela Natividad    Feb-27-08    
Topic: Agencies, Brands, Commercials, Opinion



If Anyone Can Compel You to Go Satellite, It's Annie Wilkes

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"Watching anything but DIRECTV? Now, that would be painful," croons the Misery antagonist with a trademark psychotic expression.

Brrr. Oddly though, we'd pick an Annie revival over a sad dancing Colonel or a necromanced Orville Redenbacher.

The ad was put together by Deutsch, LA.

by Angela Natividad    Feb-26-08    
Topic: Celebrity, Commercials, Strange, Television



Renault Espace Ad Spawns More WTFness

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Oh. OK. Now we get it. The Renault Espace is soooooooooooooooo spacious it takes 70 years to to climb into it and enjoy all it has to offer before exiting. WTF? So, in 70 years we are to believe the car hasn't changed at all from exposure to the elements? The trees haven't grown at all? The condition of the road hasn't changed?

Please. Tell us we are completely misunderstanding this commercial and there's a joke we aren't getting because if we have it right, it's one of the lamest ads we've ever seen. Unless, of course, it's local Italian (where the ad cam from) humor escapes our admittedly lame, very unworldly American sensibilities.

by Steve Hall    Feb-26-08    
Topic: Bad, Commercials, Strange



Obama Girl Gets Sweaty For Certain Dri Deodorant

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WTF? It seems playing Obama Girl isn't the only thing the lovely Amber Lee Ettinger does. Although it's clear she's a much better Obama Girl than a deodorant spokesmodel. Damn, that was the most unsexy spots we've ever see, Amber Lee, please, stick to Obama Girl. Oh wait, you mean Certain Dri pays you? Alright, we suppose that's OK then.

by Steve Hall    Feb-25-08    
Topic: Bad, Celebrity, Commercials



Axe-Fueled Lust Causes World to Quake

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Figuratively, woman most certainly do have this effect on men. Making us believe New Axe Dry Pulse will literally have such an effect causing the world around the man and the world to quake from the heat of shared lust is another thing entirely.

by Steve Hall    Feb-25-08    
Topic: Commercials



EPURON Puts Pesky Wind to Better Use

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We swear we've seen this before, but it's been lost in the vast archives of Adrants -- which contains not only ads, but souls, your precious time (WASTED! HAHA) and other doodads. Anyway, imagine if "wind" were actually an obtuse French guy who walked around kicking sand at your kids and mussing up your hair.

"Maybe I was ... too intense," he laments.

Last year the EPURON GmbH spot for wind energy use won best TV ad spot from Germany at the ad festival in Cannes. It was put together by Nordpol + Hamburg.

by Angela Natividad    Feb-24-08    
Topic: Best, Commercials, Television



Returning Stork Brings Hope to Grayed-Out Life

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This Monster.com Stork commercial is so good both Angela and I had to write about it. Predictably, Bob Garfield didn't like it so much. At first, we were going to compare the commercial to that odd, Cannes-winning IKEA lamp spot back in 2003 but then we realized, hey, this Stork spot is actually good. Really good. Like a slap to the face, it makes one realize the pit of a life into which one may have fallen and how one needs to kick oneself in the ass to make a better life. With a new job from Monster.com, of course.

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by Steve Hall    Feb-22-08    
Topic: Best, Commercials, Creative Commentary



Hast Thou Forsaken the Hopes and Dreams of Thy Patron Stork?

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Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building."

But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness.

You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame.

Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch.

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by Angela Natividad    Feb-21-08    
Topic: Campaigns, Commercials, Good, Television








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