According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
Well here's a new (OK, new-ish) way to introduce a new car. So here's an ad for the new Pontiac G8 GT modeled after the early 80's driving game Spy Hunter. It's certainly different but it might cause viewers to wonder why there's suddenly a video game on their television screens.
Thankfully, it's better than yet another windy mountain road commercial. Well, sort of. Rather than windy mountain roads, this commercial gives us windy video game roads with wheel spikes and bombs and cars that wipe out for no apparent reason. The kids will love it. Even if they have no idea what Spy Hunter is/was.
- Those Argentinians sure know how to orchestrate a big ass car commercial. apparently it took a crew of 170. Hmm. CGI sounds cheaper.
- Our favorite political pundit, Obama Girl, has been named by E! as the "#1 Hottest Woman on the Internet."
- Advertising Anarchy didn't like the "Bud Light" hottie on the poster in the Dell Lounge at SXSW.
- Don't miss the world's worst small business ad. Or is it the world's greatest viral for YouTube...or somebody.
- AOL is buying social networking site Bebo for $850 million. Damn! That's a steal compared to overly bloated Facebook :-)
Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?
See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.
We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.
Attempting to explain how a small tweak can make a better car, ATTIK has created a new commercial for the Scion tC. From a name change to a floor change to a telephone number change, perceptions can change quite a bit. Apparently, the small tweaks made to the Scion tC have made it a far different (better?) car.
We're just wondering how many people were distracted by that revealed pink bra at the end and missed the final shot of the commercial during which the car was shown thinking, "was that a car in that 1-900 ad?"
Having received 23 complaints -- including one from the Archdeacon of Liverpool -- the UK's Advertising Standards Authority (ASA) has decided to pull GHD's "A new religion for hair" campaign off the air. Which is too bad, because the ads are gorgeous. Especially when compared to the Super Bowl trainwreck that was Sunsilk's diva spot.
Check out these Washington Post ads by Adworks, DC and production company Phasmatrope (neat name). They're random. Like, Chocolate Skittles random.
The gist: on a job search? WaPo, and its Proprietary Wall-Breaking Disembodied Hand!, can get you where you need to be.
- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.
"There are many thankless jobs out there. This - isn't - one of them," barks this new ad, "Thankless Jobs," for the US Coast Guard.
Put together by Cossette, NY, the campaign aspires to draw recruits by forgoing stylized images in favor of reality. REALITY? That's funny, because the PR guy brought the spot to our attention with the following introductory pitch:
"Is it a trailer for the next Jerry Bruckheimer blockbuster? A breaking news report on a dramatic rescue? Close. It's the US Coast Guard at work."
This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.
The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.