Scrimpers, Working Class Heroes Valorized in Fifth Third Ad Campaign

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Here's an ad about a middle-aged paperboy working to get braces for his daughter. And here's one about a white collar cog who drives his college beater so he and his pregnant wife can save for their baby.

These spots are part of an ad campaign for Fifth Third Bank called "The Things We Do for Dreams," produced by Anonymous Content for agency OLSON.

We like it. Swimming upstream against a dismal economy, it's nice to see a bank put an optimistic spin on the everyday struggle -- illuminating the decisions we've had to make, and watch our parents make -- rather than distracting us with gimmicky comic relief.

It lends the sense that Fifth Third understands what it's like to do things that aren't fun out of a sense of hope. That's nice. And strangely rare.

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Commercials, Good, Television



Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked

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- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

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by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video



Questions Raised Over Whether Hillary Darkened Obama's Pigment

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For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. "Winning. Winning, winning, that's my measure of success -- winning," she barked recently.

Having demonstrated yesterday that she's still a viable contender for the presidency, the question arises: what does it take to win, win, win like Hillary?

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by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Commercials, Political, Television, Worst



As Predicted, Firebrand Flames Out

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Less than five months after its launch, Firebrand, the all-ads-all-the-time cable channel and online site is, as we predicted from the start, closing operations. Investor's from NBC Universal to Microsoft to GE have pulled the plug and will no longer fund Firebrand and its ill-conceived belief people actually want to seek out and watch advertising as a form of content on equal footing with network programming or movies.

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by Steve Hall    Mar- 4-08    
Topic: Commercials, Online, Opinion



Ford F-150 Comes to Life on Gritty Streets of New England

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Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.

We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.

Oh yeah, and wooly mammoths.

The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Commercials, Television



Chevy Malibu SS Commercial an Avalanche of Immodest Homage

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You know how some people are fond of pointing out creatives often imprint themselves on the work they produce as if they were the only demographic in the world? Well, that notion is clearly evident in this Leo Burnett Dubai-created commercial for Chevrolet Lumina SS.

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by Steve Hall    Mar- 4-08    
Topic: Commercials, Creative Commentary



Coldwell Tries Funny with Founding Father Staring Contest

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There are few things more lame than a competitive staring match between two non-blinking pros, unless those pros are also inanimate objects.

Watch helplessly as the portraits of Coldwell Banker's founding fathers, Colbert Coldwell and Arthur Banker, try to out-stare each other. Well, sort of. They're side by side, so they can't really stare.

It could be worse. (Imagine the moving-mouth and eyeball-hockey effects that challenged advertisers usually impose on stills.)

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by Angela Natividad    Mar- 3-08    
Topic: Brands, Campaigns, Commercials, Television



Jamie Lee Curtis Can't Take A Dump, Hypes Dannon's Bifidus Regularis

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Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.

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by Steve Hall    Mar- 3-08    
Topic: Celebrity, Commercials, Creative Commentary



'Cerebellum Slap' the New 'Curiously Strong'

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Well someone doesn't like this new work for Altoids from Energy BBDO...and it just might be us. Though we're not sure. Let's discuss. While Adrants reader Maury tells us the work is "fucking terrible," we can't help but get a chuckle out of what one might label "witty British humor" when it comes to the ad's tagline, "A slap to the cerebellum since 1780." It's just so...sepia toned.

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by Steve Hall    Mar- 3-08    
Topic: Bad, Commercials, Creative Commentary, Good



Coke Zero Drags Cultural Differences Down to Lowest Organ Denominator

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Here's another weird Coke Zero spot that elaborates on Coke's newfound fixation with body parts. (If you're all "huh?", see the Brazilian tongue spot we covered yesterday.) Just so you know -- if Coke Zero collaborates in ANY WAY with The Vagina Monologues, we're going on strike.

It's in English this time, so hurrah. The characters: a statuesque Coke Zero (sort of like a golden calf), an ornery French eyeball, a bull-headed British tongue and a pothead Californian finger.

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by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Commercials, Strange










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