Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.
And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.
This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but -- having watched about half of it -- we're suddenly jam-packed with repressed rage. A great way to destroy someone's soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.
The spot starts about :09 into the video, so don't be fooled by all that happy baby stuff at the beginning. Here's a positive: after one sitting, you'll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you'll have three new syllables burned forever into your brain.
Here's an ad about a middle-aged paperboy working to get braces for his daughter. And here's one about a white collar cog who drives his college beater so he and his pregnant wife can save for their baby.
These spots are part of an ad campaign for Fifth Third Bank called "The Things We Do for Dreams," produced by Anonymous Content for agency OLSON.
We like it. Swimming upstream against a dismal economy, it's nice to see a bank put an optimistic spin on the everyday struggle -- illuminating the decisions we've had to make, and watch our parents make -- rather than distracting us with gimmicky comic relief.
It lends the sense that Fifth Third understands what it's like to do things that aren't fun out of a sense of hope. That's nice. And strangely rare.
- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.
- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.
- Facebook gets poked! Right. Facebook backlash YouTube-style.
For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. "Winning. Winning, winning, that's my measure of success -- winning," she barked recently.
Having demonstrated yesterday that she's still a viable contender for the presidency, the question arises: what does it take to win, win, win like Hillary?
Less than five months after its launch, Firebrand, the all-ads-all-the-time cable channel and online site is, as we predicted from the start, closing operations. Investor's from NBC Universal to Microsoft to GE have pulled the plug and will no longer fund Firebrand and its ill-conceived belief people actually want to seek out and watch advertising as a form of content on equal footing with network programming or movies.
Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.
We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.
Oh yeah, and wooly mammoths.
The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.
You know how some people are fond of pointing out creatives often imprint themselves on the work they produce as if they were the only demographic in the world? Well, that notion is clearly evident in this Leo Burnett Dubai-created commercial for Chevrolet Lumina SS.
There are few things more lame than a competitive staring match between two non-blinking pros, unless those pros are also inanimate objects.
Watch helplessly as the portraits of Coldwell Banker's founding fathers, Colbert Coldwell and Arthur Banker, try to out-stare each other. Well, sort of. They're side by side, so they can't really stare.
It could be worse. (Imagine the moving-mouth and eyeball-hockey effects that challenged advertisers usually impose on stills.)
Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.