Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.
Well someone doesn't like this new work for Altoids from Energy BBDO...and it just might be us. Though we're not sure. Let's discuss. While Adrants reader Maury tells us the work is "fucking terrible," we can't help but get a chuckle out of what one might label "witty British humor" when it comes to the ad's tagline, "A slap to the cerebellum since 1780." It's just so...sepia toned.
Here's another weird Coke Zero spot that elaborates on Coke's newfound fixation with body parts. (If you're all "huh?", see the Brazilian tongue spot we covered yesterday.) Just so you know -- if Coke Zero collaborates in ANY WAY with The Vagina Monologues, we're going on strike.
It's in English this time, so hurrah. The characters: a statuesque Coke Zero (sort of like a golden calf), an ornery French eyeball, a bull-headed British tongue and a pothead Californian finger.
Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.
Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.)
See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.
Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.
Arg! Get a load of this print ad for the Travel Channel.
And gross! Watch the spot with the cow heart vending machine.
The funny thing is, something about the slogan -- "One man's weird is another man's wonderful" -- makes us hungry.
The spots were composed by the very weird, slightly wonderful Moroch.
Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.
Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.
"Watching anything but DIRECTV? Now, that would be painful," croons the Misery antagonist with a trademark psychotic expression.
Brrr. Oddly though, we'd pick an Annie revival over a sad dancing Colonel or a necromanced Orville Redenbacher.
The ad was put together by Deutsch, LA.
Oh. OK. Now we get it. The Renault Espace is soooooooooooooooo spacious it takes 70 years to to climb into it and enjoy all it has to offer before exiting. WTF? So, in 70 years we are to believe the car hasn't changed at all from exposure to the elements? The trees haven't grown at all? The condition of the road hasn't changed?
Please. Tell us we are completely misunderstanding this commercial and there's a joke we aren't getting because if we have it right, it's one of the lamest ads we've ever seen. Unless, of course, it's local Italian (where the ad cam from) humor escapes our admittedly lame, very unworldly American sensibilities.
WTF? It seems playing Obama Girl isn't the only thing the lovely Amber Lee Ettinger does. Although it's clear she's a much better Obama Girl than a deodorant spokesmodel. Damn, that was the most unsexy spots we've ever see, Amber Lee, please, stick to Obama Girl. Oh wait, you mean Certain Dri pays you? Alright, we suppose that's OK then.