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For Sri Lankan society magazine Hi!, Leo Burnett Solutions Inc. put together three ads with a dark (but friendly!) feel.
The tagline: "Everyone smiles for Hi!" The angle: Even in miserable situations (a funeral, a riot, a stampede of Nazis or psychotic clowns) you're still gonna smile for a Hi! photographer.
The effort will appear on TV and in magazines, as well as at high society functions in the form of what the PR people call "quirky activations." Is that a euphemism for "overhead projectors"?
To promote the relaunched BBC iPlayer, BBC illustrates its tagline -- "Making the unmissable, unmissable" -- with this spot.
For the click-lazy, it's a :60 clip of David Attenborough talking about the brief, shining moment his team captured a snow leopard on camera. Unlike the team, which waited for three years on eggshells to get this special shot, the iPlayer will let you watch "unmissable" stuff at your leisure.
For :60 we sat on the edge of our seats, waiting for a punchline.
Don't the words "snow leopard" just beg for a punchline?!
This iRobot vacuum commercial is about a month old but upon viewing, courtesy of Texan in Hippieland, we felt the need to ponder iRobot's apparent fixation with bestiality. Oh sure, the pigs in this ad are supposed to represent the dirty kids running throughout the house and the donkey is supposed to be the woman's ass of a husband. But, as TIH points out, showing the pigs run up the stairs where the iRobot vacuum clearly can't follow is not exactly the best illustration of product benefit.
And, the donkey in the bed at the end of the commercial who the site refers to as her "best friend?" What exactly is the message here? A clean house makes time for an afternoon bestiality quickie? Oh yes, it's all a big metaphor for family life and the put upon mom who has to deal with a house full of dirty animals but that ending is just really weird.
Are we over analyzing?
Continuing its Anomaly-created Disruption campaign launched last month, Converse, in two new spots debuting tonight (Grateful, Pageant), attacks the idiocy of beauty pageants, American Idol, democracy, mindless sitcoms, reality shows and video games. While it seeks to set apart the viewer from the idiocy it highlights and, perhaps by disassociation, elevate the viewer in some way, one has to wonder whether or not calling everyone else an idiot is smart marketing.
For sure, the above-mentioned items are idiotically mindless but in a capitalistic society such as the one in which we live, nothing gets created unless people want it. Even if they are idiotic and mind numbing. As current culture indicates and as Converse points out, perhaps a lot of people are suffering from some form of idiotic mindlessness. Or at least the creators of this so-called mindless stuff are.
Virgin Mobile Canada likes to think a great battle took place between the breakdancing angels, shepherds and wise men of the east, in the barn where Jesus was born.
And we don't know why, but now we like that idea too. Does this mean John Travolta is God?
Back on-topic, the ad -- put together by zig in tangent with Virgin Mobile -- is a far cry from Virgin's belief-neutral Christmahanakwanzakuh effort.
Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.
If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.
Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?
Put together by Bent Image Lab.
We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot's got a casual vintage feel, but isn't over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
Here's a treat from Apple in the style of an animated classic. Mac, PC and Santa sing a Christmas song, and PC makes a feeble but earnest attempt to push his product.
Our hearts are something close to toasty warm. That could just be bacon, though.
- Ad Lab has a piece on how you can make money with your Facebook profile by adding an affiliate banner.
- TBS has a sneak peak of it's Funniest Commercials of the Year 2007 which will air December 26 at 9PM.
- Look! Look! You can decorate a house! You can play music! You can send it to a friend! Yes! Yes! It's an agency Christmas...uh...Holiday card!
- In Brazil, LIVE launched Google Maps with a Google map pin-shaped hot air balloon and tracked its flight on a map.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.