EXtraordinary Brings Smooth Operation to Infiniti EX

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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)

EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).

Nice touch with the cello.

by Angela Natividad    Feb-19-08    
Topic: Brands, Commercials, Good, Television



Joss Tastes the Flake, Goes into Ecstasies, for Cadbury

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For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.

This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.

The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.



Bennigan's Wants You to Release Your 'Inner Leprechaun

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Inner Leprechaun? Inner Leprechaun? WTF? Inner Leprechaun? Seriously. OK, it's a little funny but Inner Leprechaun? Well, apparently Bennigan's, a chain of Irish-themed restaurants living in the shadow of Friday's, think people need to get the inner leprechaun on, forget about those healthy blender drinks and rush out to one of the chain's establishment for a nice high calorie, fat-filled meal.

Anyway, the ad points to a site on which you can create Lepregrams (which AdFreak's David Gianatasio thinks sounds too much like the not so warm and cuddly word "lepergram"). little leprechaun-themed messages you can send to your friend. There's other goodies to play with too but Inner Leprechaun?

by Steve Hall    Feb-19-08    
Topic: Bad, Brands, Commercials, Social, Strange



Sylvain Chomet Whips Pen Out for Discount Tire Spot

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DDB and Th1ng ("Thing One" -- yeah, that was an intelligent brand move) just put together this spot for Kwik-Fit. In it, people do a conga line when Kwik-Fit announces 25 percent off for four Goodyear or Dunlop tires.

The spot was illustrated by caricaturist and Oscar nominee Sylvain Chomet. Stateside, he is probably best-known for this.

We really hope Chomet wasn't contracted for just one price-slashing ad. It would be neat to watch more Kwik-Fit spots with this warm peculiar feel (as opposed to more cold, fatal discounts).

by Angela Natividad    Feb-15-08    
Topic: Brands, Commercials, Good



Michael Bay Commands Awesomeness, Blows Stuff Up For Verizon

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In this first commercial, breaking February 17, for Verizon's FiOS TV and Internet campaign, Jerry Bruckheimer's boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that's the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.

more »

by Steve Hall    Feb-15-08    
Topic: Campaigns, Celebrity, Commercials, Good



Truth Campaign Explores Broadway Musical-Style Entertainment

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There was this TV show a while ago from Steven Bocho, who gave us NYPD Blue, called Cop Rock. In the show, which was a serious police drama, the character would suddenly break out in song Broadway style. The show didn't last long. On last night's Boston Legal, guest star Scott Bakula serenades Candice Bergin. While Bakula might be a great actor, we quickly fast forwarded until the cheesiness was over. Musical scenarios like this happen all the time. Unfortunately, they mostly never work.

more »

by Steve Hall    Feb-14-08    
Topic: Campaigns, Cause, Commercials, Strange



GM Rethinks Depressed Robots. Hey, How About Robo-Nannies?

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Remember that suicidal GM robot? Imagine it's refreshed, rehabilitated and ready to contribute to society again.

Would you let it touch the kids?

Courtesy of Make the Logo Bigger.

by Angela Natividad    Feb-13-08    
Topic: Brands, Commercials, Strange



Wonder Bread Now Made With More Than Just Air

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The most fun we ever had with Wonder bread wasn't eating it. Nope. Not at all. Especially since every bite would stick to the top of the mouth and adhere itself there like glue until a bit of invasive finger surgery was performed. Rather, because it's made mostly out of air, we'd take sadistic joy in compressing an entire loaf into a shape the size of a tennis ball and hurling it across the table at our sister. It made for great breakfast time entertainment but it seems things have changed over the years.

more »

by Steve Hall    Feb-13-08    
Topic: Commercials, Good, Strange



Sometimes Lingerie Isn't the Best Valentine's Day Gift

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What do you get when you marry an infomercial with a lingerie ad that's about as sexy as a detergent ad? A very cheesy commercial for the equally cheesy Pajamagram, a site which sells women's sleepwear that (oh the horror!) actually covers most of the body. Just think, guys. For Valentine's Day you can give your girl something she'll actually find useful and which will control that annoying "reaction" most women "suffer" when they get chilly.

So, guys, be a loving husband/bf/significant other and properly cover your girl with some cute, cozy, sleepwear. You can always haul out the sluttywear when the mood strikes.

by Steve Hall    Feb-13-08    
Topic: Commercials



Anne Summers Delivers Wood For Valentine's Day

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Well we wouldn't expect anything or than full on wood from UK lingerie maker Anne Summers now would we? Of course not. The gentlemen in this commercial are the lucky recipients of hand-delivered wood. Yes, door-to-door, door-to-bed, door-to-office wood courtesy of finely dressed woman sporting Anne Summers lingerie. Now what more could a man ask for on Valentine's Day?

by Steve Hall    Feb-12-08    
Topic: Commercials, Good, Racy










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