Mariano Rivera Returns to Mound in Yankees Fragrance Ad

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In May, New York Yankees pitcher Mariano Rivera tore his ACL ending his career for the season. Marking his return to the mound, albeit not in a game, Rivera can be seen tossing a pitch in an ad for his signature version of the New York Yankees fragrance.

Apart from the unfortunate fact any baseball-themed fragrance conjures the stench of a post-game locker room, a portion of the proceeds will go to the Mariano Rivera Foundation, an organization that impoverished children in the United States and abroad.

The spot was created by The Cloudbreak Group.

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by Steve Hall    Nov-26-12    
Topic: Commercials



Jaguars Climb Cartier-Laden Christmas Tree

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Let's not dwell on the fact little in this Cartier Winter Tale makes sense. No, let's dwell on the mood it evokes. The holiday feeling it exudes. The cheerful inspiration in brings. And how it makes you feel like you were curled up in a blanket in front of a roaring fireplace watching your favorite Christmas movie while sipping a cup of hot chocolate.

Yes. Let's dwell on that for a moment. And with that, we think it's time to close up shop and celebrate Thanksgiving.

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by Steve Hall    Nov-21-12    
Topic: Commercials



Applebee's Employs Flair Bartending Champion to Tout Spirited Cuisine

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In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee's hooked up with 19 time flair bartending championChristian Delpech.

In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it's really cooking skills rather than bartender flair that goes into making Applebee's dishes delicious.

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by Steve Hall    Nov-16-12    
Topic: Commercials



Overly-Pretentious, Self-Important Ad of the Day

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Here's your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It's actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn't be a fragrance ad. It'd just be some piece of crap trying to sell a smell.

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by Steve Hall    Nov-13-12    
Topic: Commercials



Fiat Gets Down With Its (Super) Bad Self

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Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.

Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."

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by Steve Hall    Nov- 9-12    
Topic: Agencies, Commercials



Switzerland Insures A Timeless Vacation by Removing All Clocks

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We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.

The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.

We especially like the treatment the rooster gets at the end. Nicely done.

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by Steve Hall    Nov- 2-12    
Topic: Commercials



Bad Weather Won't Stop High Heels, Red Lipstick...Or Lexus From Exuding Style

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El Segundo's Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy...and any other kind of weather that might crimp your style; don't even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.

Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren't going to complain. We'll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We're easy to pleas that way.

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by Steve Hall    Nov- 1-12    
Topic: Commercials



BBDO Re-Imagines AT&T's ' Whiz Bang' Ad For Halloween

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Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.

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by Steve Hall    Oct-31-12    
Topic: Commercials



Megan Fox Leaves Booty at Home in Brainy Acer Ad

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Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.

Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.

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by Steve Hall    Oct-30-12    
Topic: Celebrity, Commercials, Racy



Queen's Bohemian Rhapsody Now Sells Gum

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Queen's Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil's F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.

To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.

We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.

by Steve Hall    Oct-30-12    
Topic: Commercials










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