The Letter 'H' Takes Up Residence on Lexus Hybrids


It seems the letter "h" has found a new home and has deserted words, keyboards, landmarks, news stories, and offices opting instead for a better life on the back of the Lexus hybrids, the RX 400h, GS 450h, and LS 600h. Called The Power of H and created by Team One, the commercial shows us what life would look like without the letter H. Apparently, it's a better life and one which embraces change, looks forward and doesn't rely on the status quo.

We never new a car could make such a powerful, cultural statement. Hence forth, we will be proud to be known as Steve All.

by Steve Hall    Feb- 7-08    
Topic: Campaigns, Commercials, Good

CareerBuilder Teaches the Timid to Reach Out and Touch Themselves


We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.

Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."

We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.

more »

by Angela Natividad    Feb- 6-08    
Topic: Best, Brands, Campaigns, Commercials, Television

Taking Cue from Apple, Nissan Murano Ads Highlight Usability


While the Murano strikes us as exceptionally dull at first sight, here's a low-key ad that does a nice job of highlighting its merits. (Very Apple.)

The spot broke during the Super Bowl. Understandably, nobody paid it much mind; it's a bit mellow for such a high-tension time of year. But in normal daytime TV context -- between a Pampers ad and maybe a soothing Advil spot -- it would probably work quite nicely.

Hey, guess who made it? The ever-addled folks at TBWA\CHIAT\DAY.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television

Even on AOL, Charlie Brown's Only as Good as Third Place


AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:

1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot

"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.

Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.

Coca-Cola Brings Die-Hard Politicians Back to Sandbox Basics


"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).

Cute. Why can't more things in life be solved this way?

Vicky's Secret Super Bowl Ad Looks Suspiciously Like Its Preview


Really, we don't know what we were expecting. But we sure hoped it would be more than what Victoria's Secret gave us.

What a waste of Adriana Lima's come-hither talents. Check out the preview, which is about as unimaginative as the ad itself, which just wastes more time.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television

Amp Juices Groovin' Auto Mechanic's Nipples to Start Stalled Vehicle


We waited...and waited...and waited.....and it finally arrived. Yes, the Amp commercial. Late in the fourth quarter. For a drink that's all about getting you jacked up, this commercial features a chubby auto mechanic type who comes to the aid of a woman in a stalled car. He has all the necessary equipment including a tricked out tow truck, a sound systen, and, yes, nipples to supply the juice to get her car going again. Where does he get the juice? From his Amp drink of course. How humorously logical. We like.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

Bud Light Refreshes the Palate ... and the Loins


If you take Will Ferrell's word for it, that is.

This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.

Bud Light. Suck one. Lawl.

Hey, a Car Ad. For Who? Beats Us. (We Wish.)


We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.

Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television

Baby Pukes, We Forget What Etrade Advertises


We all know sticking a baby in a commercial usually guarantees it to be a success so we figure this Etrade ad with a talking baby would follow that trend...until, of course, the baby puked. Ew. Gross. And how much can you digitally manipulate a baby before it's really anything but a baby. And, what was it again Etrade was trying to advertise? We still can't get over that baby puke! See the commercial here along with another.

OK, so they are kind of funny but still.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Super Bowl 2008

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