We waited...and waited...and waited.....and it finally arrived. Yes, the Amp commercial. Late in the fourth quarter. For a drink that's all about getting you jacked up, this commercial features a chubby auto mechanic type who comes to the aid of a woman in a stalled car. He has all the necessary equipment including a tricked out tow truck, a sound systen, and, yes, nipples to supply the juice to get her car going again. Where does he get the juice? From his Amp drink of course. How humorously logical. We like.
If you take Will Ferrell's word for it, that is.
This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.
Bud Light. Suck one. Lawl.
We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.
Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.
We all know sticking a baby in a commercial usually guarantees it to be a success so we figure this Etrade ad with a talking baby would follow that trend...until, of course, the baby puked. Ew. Gross. And how much can you digitally manipulate a baby before it's really anything but a baby. And, what was it again Etrade was trying to advertise? We still can't get over that baby puke! See the commercial here along with another.
OK, so they are kind of funny but still.
We suppose there's a legion of Carmen Elektra lovers out there but wasn't she popular like ten years ago? And what's up with that secret "whoa" word in this commercial? Yea we get that the security guards are reacting when she says the word but where's the set up? Where's the reason for them reacting the way they do? We don't get it. But, hey, she's still nice to look at so it can't be all bad.
OK, so we finally get to see those cavemen do their thing as they struggle to deliver Bud Light to the party which becomes easier when another cave dude invents the wheel. We hate subtitles. We didn't like the ad. We did, however, very much like the Bud Light Fire ad. Now that was funny.
Don't get us wrong. Richard Simmons impressions are funny. Richard Simmons in the flesh is funnier still. How Bridgestone fucked up the formula we don't know, but we're guessing it probably had something to do with the mild shock we experienced from the squirrel ad, which it featured first.
Oh yeah, Alice Cooper's in this ad too.
We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.
Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.
It's not always a good thing to be in someone's T-mobile Fave 5 as Dwayne Wade soon finds out after finally getting Charles Barkley to put him into his Fave5. Sometimes it's just better to be unreachable. The storyline is humorous enough but, for us, it just fell a bit flat. It lacked something. We're not sure what but it just didn't hold the attention like Justin Timberlake did in his Pepsi Stiff commercial.
Angela: "Barkley's getting fat."
We saw the teaser. We saw the lizard telling his parents he'd be staring in a Super Bowl commercial with Naomi Campbell. Well, this is the result and we like it a lot. We like the effects, the production value, the creativity, the interaction between Naomi and the lizards. Oh, and then there's Michael Jackson's Thriller, a reminder he once was almost normal. Nice job, BBDO. See the commercial here.