Baby Pukes, We Forget What Etrade Advertises

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We all know sticking a baby in a commercial usually guarantees it to be a success so we figure this Etrade ad with a talking baby would follow that trend...until, of course, the baby puked. Ew. Gross. And how much can you digitally manipulate a baby before it's really anything but a baby. And, what was it again Etrade was trying to advertise? We still can't get over that baby puke! See the commercial here along with another.

OK, so they are kind of funny but still.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Super Bowl 2008



Carmen Says 'Whoa,' We Say 'Huh?'

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We suppose there's a legion of Carmen Elektra lovers out there but wasn't she popular like ten years ago? And what's up with that secret "whoa" word in this commercial? Yea we get that the security guards are reacting when she says the word but where's the set up? Where's the reason for them reacting the way they do? We don't get it. But, hey, she's still nice to look at so it can't be all bad.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Super Bowl 2008



BudLight Cavemen Disappoints

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OK, so we finally get to see those cavemen do their thing as they struggle to deliver Bud Light to the party which becomes easier when another cave dude invents the wheel. We hate subtitles. We didn't like the ad. We did, however, very much like the Bud Light Fire ad. Now that was funny.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Super Bowl 2008



Bridgestone Fails to Dazzle, Pays God-Knows-What for Alice Cooper and Richard Simmons

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Don't get us wrong. Richard Simmons impressions are funny. Richard Simmons in the flesh is funnier still. How Bridgestone fucked up the formula we don't know, but we're guessing it probably had something to do with the mild shock we experienced from the squirrel ad, which it featured first.

Oh yeah, Alice Cooper's in this ad too.

by Angela Natividad    Feb- 3-08    
Topic: Best, Celebrity, Commercials, Super Bowl 2008, Television



CareerBuilder Kills Off Sleepy Ideals with Reality's Spider

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We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

by Angela Natividad    Feb- 3-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television



Dwayne Wade, Charles Barkley Fail to Excite For T-Mobile

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It's not always a good thing to be in someone's T-mobile Fave 5 as Dwayne Wade soon finds out after finally getting Charles Barkley to put him into his Fave5. Sometimes it's just better to be unreachable. The storyline is humorous enough but, for us, it just fell a bit flat. It lacked something. We're not sure what but it just didn't hold the attention like Justin Timberlake did in his Pepsi Stiff commercial.

Angela: "Barkley's getting fat."

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008



Lizards, Naomi Campbell Get Thrillicious For Sobe Life Water

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We saw the teaser. We saw the lizard telling his parents he'd be staring in a Super Bowl commercial with Naomi Campbell. Well, this is the result and we like it a lot. We like the effects, the production value, the creativity, the interaction between Naomi and the lizards. Oh, and then there's Michael Jackson's Thriller, a reminder he once was almost normal. Nice job, BBDO. See the commercial here.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Talking Stain Ruins Interview. Tide Comes to the Rescue

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Now this Tide commercial is one you just love to watch over and over. In an interview, a man who is attempting to explain why he is the right guy for the job, is distracted, as is his interviewer, by a nasty stain on his shirt...that talks when he tries to talk. Get it? Distracting stains? Distracting noises? In other words, it's best to use Tide to remove your stains before you head to an interview.

We like this commercial. We like it a lot. It drives home the point (with a sledgehammer) that a stain is very distracting and can affect your daily life in a bad way.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Pigeons Destroy City, FedEx Far Smarter Choice for Delivery

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So now we know using FedEx is a far wiser delivery solution tha carrier pigeons. In FedEx's Super Bowl spot, we have an underling discussing the use of pigeons as a method of delivery., All seems well until we look outside and see pigeons reeking havoc attempting to make deliveries. The boss say, "We better stick with FedEx.

There's a lot of drama in the ad. Crashing windows. Cars being mangled. When that;s coupled with the calm demeanor of the boss and his employee, it makes for interesting viewing.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Kina Grannis Wins Doritos CGM Contest

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OK, Doritos. For a minute there I didn't know I was watching a commercial. Some sizzling sound effect with messages we didn't quote catch. The some girl starts singing about...Bum??? Bum, bum, bum. Huh? So I guess this is the chick that won the CGM contest. Kina Grannis is her name and you can hear her song on the Doritos site.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008










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