This Under Armour commercial is visually stunning, wonderfully created, beautifully shot. Amazingly colored. However, as we started intently at it, we soon realized we had no idea what it was trying to tell us. Oh sure, Under Armour is the uniform of those who will lead in the future but when a 300-style dude stands atop a crowd and shouts, "The Future is Ours!" you can't really help but laugh. Well, at least we did. View the commercial here.
Well now here's something different. A truck at that doesn't show the vehicle pulling something but rather illustrates its strength by showing how much stress it can take on a centrifuge machine. We suppose it gets the point across. Though we're guessing it was a lot more fun to shoot the thing than to watch it of television.
Here we go, starting with the outdated-hipster head-bobbing for Ford Focus and Verizon's wannabe iPhone. (Stacking 'em up, knocking 'em down like Dominos? Yeah, nobody's ever done that before.)
The tail-end of the pre-game ads are followed by a bunch of meatheads carefully pronouncing "Resiliency" (phonetic pronunciation in the background and everything). This kicks off the game.
Foreplay foreplay foreplay. Give kickoff already!
OK, we can totally understand why FOX didn't accept the "beaver" version of Danica Patrick's GoDaddy commercial. Paparazzi drooling over "beaver." "Celebrities" holding beavers in their laps. Danica cooing into the camera, "A domain name and a website from GoDaddy.com give me all the exposure I need so I can keep my beaver safe and out of site." Right. Like there's no double meaning there, Bob. Yawn.
Oh, and let's not forget the Candice Michelle version in which a doofus is too busy registering domain names to watch the game and his friend can't help but inject his sexual fantasies into the scenario. Hey Bob, we've got the perfect tagline for GoDaddy. Ready? Here it is. "GoDaddy Gets You Laid." Simple enough. After all, that is what you're trying to say, right?
While the photography and special effects are beautiful in this Dell spot, there's really nothing special about it. It shifts very quickly from the beauty that is the destruction of competing computers (which we guess is the point) to you basic, standard, "buy a Dell closer." Well at least the pre-game version of the spot did. The spot that is set appear in the first quarter is supposed to be tied to the Red campaign. Not a bad spot. Created by Mother New York.
Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.
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So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.
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We have to tip our hat to Wieden + Kennedy for their Super Bowl efforts this year for Coke. In Jinx, which we reviewed here, Republican pundit Bill Frist and Democratic pundit James Carville share a friendly day together in Washington. In the second Super Bowl spot W+K created for Coke, we are treated to the slow, graceful dance of two Macy's Day Parade balloons as they engage in a battle for a balloon in the form of a Coke bottle. In the end, a third balloon, Charlie Brown, wins the prize high above Central Park.
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By now you've heard the spot GoDaddy's Bob Parsons wants you to see won't air during the game. The spot(s) that will air feature a crowd of people at a party scene. In one, White Light, Candice Michelle makes her appearance in a doorway to a transfixed audience. In another, Spot On, Danica Patrick teases the crowd to check her out online in her "OMG! Fox Rejected Commercial!" So after the game, if you care, that's where you can see Danica and that whole beaver thing.
We're going back to sleep now.
We don't have much to say about this Super Bowl commercial promoting th NFL Network other than the fact it features the same goofy looking guys who appeared in a series of Minnesota Lottery commercials in January. It seems the two travel in pairs. Triple Double created.
Advertising Age says the NFL will place a :60. This ad is a :30. We'll just have to wait to see what actually airs.
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Stanton Optical
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