With Sixty Seconds of Silence, Pepsi Celebrates Diversity

pepsi_enable.jpg

So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.

more »

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Beautiful Balloon Ballet Celebrates Coke Side of Life

coke_superbowl_2008_balloon.jpg

We have to tip our hat to Wieden + Kennedy for their Super Bowl efforts this year for Coke. In Jinx, which we reviewed here, Republican pundit Bill Frist and Democratic pundit James Carville share a friendly day together in Washington. In the second Super Bowl spot W+K created for Coke, we are treated to the slow, graceful dance of two Macy's Day Parade balloons as they engage in a battle for a balloon in the form of a Coke bottle. In the end, a third balloon, Charlie Brown, wins the prize high above Central Park.

more »

by Steve Hall    Feb- 3-08    
Topic: Commercials, Creative Commentary, Super Bowl 2008



Yawn...GoDaddy...Super Bowl...Beaver... Blah, Blah, Blah...

godaddy_danica_superbowl_2008.jpg

By now you've heard the spot GoDaddy's Bob Parsons wants you to see won't air during the game. The spot(s) that will air feature a crowd of people at a party scene. In one, White Light, Candice Michelle makes her appearance in a doorway to a transfixed audience. In another, Spot On, Danica Patrick teases the crowd to check her out online in her "OMG! Fox Rejected Commercial!" So after the game, if you care, that's where you can see Danica and that whole beaver thing.

We're going back to sleep now.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Opinion, Super Bowl 2008



Minnesota Lottery Guys Appear in NFL Super Bowl Commercial

nfl_super_bowl.jpg

We don't have much to say about this Super Bowl commercial promoting th NFL Network other than the fact it features the same goofy looking guys who appeared in a series of Minnesota Lottery commercials in January. It seems the two travel in pairs. Triple Double created.

Advertising Age says the NFL will place a :60. This ad is a :30. We'll just have to wait to see what actually airs.

by Steve Hall    Feb- 2-08    
Topic: Commercials, Good, Super Bowl 2008



Coke Brings Together Republican and Democrat

carville_frist.jpg

We actually like this Coke spot featuring Republican pundit Bill Frist and Democratic pundit James Carville who find themselves in the situation of saying the same thing at the same time. Of course, the rules regarding that apply and Frist calls "jinks" on Carville and tells Carville he has to buy him a Coke. The two then embark upon a day together in Washington.

more »

by Steve Hall    Feb- 2-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008



Wolf Huffs, Puffs, Chainsaws His Way Into Pig's House

ics_chainsaw_wolf.jpg

While Fox would likely never let it run, fearful it would tarnish the minds of innocent small children, with a few tweaks these two commercials for ICS Concrete Chain Saws would be great to see during the game. In this campaign, the Big Bad Wolf, famous for his appearances in Three Little Pigs and Little Red Riding Hood, happens upon the home of three little pigs and with the help of a concrete chain saw from ICS which believes a concrete wall is nothing more than a door waiting to be opened, lets himself in.

more »

by Steve Hall    Feb- 2-08    
Topic: Campaigns, Commercials, Good



Gatorade Dog Ad Most Baffling Super Bowl Ad Ever Created

gatorade_dog.jpg

Gatorade really isn't cutting it with its Super Bowl efforts this year. In a spot for its G2 sport drink, Derek Jeter walks through the streets of New York as a baseball landscape digitally follows him. Like we said here, nice effects but that's about it. We said it wasn't lame but close.

After viewing this Arnell-created commercial for the company's flagship line of drinks, we can, without doubt, say this one is truly lame. For almost the entire length of the commercial, we see a dog drinking from its water bowl. We watch. We wait. We watch. We wait. There simply has to be some amazing punchline this thing's working up to. Will the dog break out in some sort of digitally-enabled, cartoonish, Gatorade-fueled dance? Will we see a loving scene between dog and man with a closing shot of man and dog expressing their love for one another while the man drinks from a bottle of Gatorade and the tagline, "Gatorade. Life is Good" is supered?

more »

by Steve Hall    Feb- 2-08    
Topic: Commercials, Strange, Super Bowl 2008, Worst



Sunsilk Super Bowl Spot Royally Disappoints

shakira_for_sunsilk.jpg

When we heard Sunsilk tapped design firm Desgrippes Gobe, Paris and BrandThinkTank to compose its Super Bowl spot -- which features images of Madonna, Shakira and Marilyn Monroe -- we pictured something deliciously Warholian and mod. We thought it would make sensuous sport of our eyes and ears.

Instead there was this.

We watched it twice to be sure of its suckage. We are now certain. The pictures and music should flow, but the ad feels like it missed a much-needed appointment with the cutting room. It's all too much like a YouTube mashup.

more »

by Angela Natividad    Feb- 1-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television



Hot Girl, Boisterous Guys, Shark, Blood All Part of Jawbone Ad

jawbone_babe.jpg

So you first start watching this Jawbone ad (of course you don't know it's a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world. You're all set to drink in the woman's delicious thighs, her ripped stomach, her perfect waist-to-hip ration, her perfect skin, her magnificent breasts, her stunning Euro-style beauty...until you get cock blocked by a bunch or loud retards (OK, that's not PC so we'll say buffoons) who do what guys do when they get together: make a lot of noise and act stupid (OK, that's not PC so we'll say, uh, exuberant)

more »

by Steve Hall    Feb- 1-08    
Topic: Commercials, Good, Strange



Innocence Used to Promote Politically Transcendent (Tele)Communication

nz-telecom-thumb.jpg

Adrants reader Sunil pointed us to this sleeper controversy. Did Airtel rip one of its India-based ads off this Cannes-award-winning New Zealand Telecom spot?

We're inclined to say no. The idea of two boys, innocent of politics and bonded by communication, is pretty attractive. We find both spots pretty moving in a Prince of Egypt sort of way. (Remember? "MOOOSEEEEES!")

by Angela Natividad    Feb- 1-08    
Topic: Commercials, Good, Trends and Culture










Featured FREE Resource: