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This campaign for Lincoln Financial Group, by 22squared, would be awesome if the sound weren't out of sync, and if they tossed in some comic relief.
Because if our future self came and chatted us up during some critical moment in our lives, we wouldn't just let them go on and on about money. We'd have some questions of our own, including:
- How did you get here?
- Has someone cured cancer?
- When did I get that awful haircut?
See the Nursery and ER spots.
The campaign is called "Hello Future." And we have to admit these people are onto something, having too often shelved the IRA in favour of a new pair of jeans.
This pair of new Washington lottery ads by by Publicis, Seattle highlights the power of human ingenuity when it comes to finding hiding places for important items.
Watch a woman (who looks a lot like this non-woman) retrieve her boss' ticket from down his throat. And watch this dude slam his cast into hard objects.
Come on, guys. Reality has given us plenty of better scenarios. Where's the guy shoving the ticket in his ass along with the coke rock? Where's the series of wild-eyed bandits cutting open the livers of (apparently) sleeping children?
Do it like you mean it!
This spot, which seems to be targeted exclusively to truckers, lumberjacks and Wrangler jeans owners, was put together by Anonymous Content.
We like how at the end you can hear everyone going, "YAAARR!"
This ad is part of an Australian road safety campaign that's become a big winner amongst citizens Down Under.
Instead of sharing cautionary tales about traumatic crashes, the message here is simple:
Men who speed have small dicks.
And to bring boisterous tire-burners down to size, the ad introduces a useful new gesture: nonplussed women and put-off buddies wiggling pinkies to illustrate speeders' "insecurities."
Apparently, American Airlines was on to something when it launched its "We Know Why You Fly" campaign a few years ago. We're told the campaign has increased awareness of the airline from 50 percent to 85 percent "in some key markets and among business travelers." Of course, "some key markets" could be Ketchikan, Alaska and Bangor, Maine but let's not rain of their celebratory parade.
Here's a pair of commercials for the Swedish beer Falcon that pits man against man in a game of typical male oneupmanship. As men argue over who's beard is thicker and who can withstand the coldest of temperatures exclaiming "really thick" and "really cold," Falcon's "really beer" message is really clearly delivered. Again, simplicity wins.
The campaign was created by Saatchi & Saatchi Stockholm and produced by Social Club.
Here's a wink-wink nudge-nudge type of spot meant to tell us that while Lexus would never actually approve of making doughnuts, tearing into corners or nailing sweet spots, its '08 GS is certainly equipped to.
We like to compare this subtle new tongue-in-cheek attitude to those gleefully bad-ass -- but still luxury-class -- Audi ads.
The spot, which debuted this evening during Boston Legal, is brought to you by Team One Advertising, LA, and visual effects firm a52. We wish Lexus would try being funny more often. Generally speaking it can be a bit ho-hum.
Heh-heh. This bad-boy was put together by Doom & Dickson of the Netherlands.
We're so glad there are companies out there like Odol making mouthspray because holding Listerine in our mouths for 60 seconds takes way too long, and chewing gum makes our jaws tired.
Final Cut and DDB, Chicago show us why male opera newbs foam out of their tuxedos and why college guys so often select Pomeranians for pets.
(Assuming either of these things actually happen.)
The answer: Bud Light. Of course!
Crush, Toronto presents us with part two of the campaign for Douglas Coupland's novel The Gum Thief. In this installment of love and apocalypse to Muzak and stray stapling, we learn the following:
- Bethany is expectedly into crows
- Roger's dead ambitions sound familiar (ever want to be the next F. Scott? Have a seat, take a glass)
- Glove Pond, the fictional book within the book, is still about people drinking. Also, we're hellbent on incorporating the phrase "manfailure" in some future conversation.