Lou D'Ermilio of Fox told Bloomberg they've sold out their Super Bowl spots earlier than in any of the five years Fox has hosted the game.
He won't say who scored the last :30 buy or for how much (it was probably just GoDaddy angling for more airtime), but the spots started at $2.6 million and later sold for up to $3 million. 90 percent of them were sold before the writers strike started in early November.
In 2006 TNS Media reported a record average asking price for Super Bowl ads at $2.5 million. At this point, $2.5 mill for a :30 spot must look to advertisers like $2.50 for the price of gasoline does to a northern Californian.
MediaPost says Dell will be joining the Super Bowl ad foray. It's paid for two spots. An old one, called "Out with the Old" by Mother, will appear before the game starts.
Then there's a new one that will appear during the game. No word on what it'll be like but we can probably safely assume it'll push Dell's "Now available in beautiful" message -- possibly tailored to its new project (red) line.
We have to agree with George Parker. This Draft/FCB-created Super Bowl commercial for Taco Bell introducing its new Fiesta Platters dish is, well, shall we say, not so good. It's cheesy and not in that good cheesy food way but in that over reaching, we will make this funny no matter what sort of way. Nada. It ain't happening.
Playboy has collected a treasure trove of sexy commercial and ranked the top 21 in it's February 2008 issue. The 21 finalists are ranked in the printed magazine but online they are still open for voting. Believe it or not, we don't read Playboy but AdFreak's Tim Nudd does and he shares some of the rankings.
Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond, its new work on the account. In these commercials, it's all about the product. Yea, we get a bit of the cute Wendy but for the most part, its food porn.
Who knows. Maybe these spot will get Wendy's back on track. At the least, people will know Wendy's sells food.
If you've ever watched The Sopranos, you'll love this new Denny's commercial featuring the Paulie Walnuts character Tony Sirico. In the ad, Sirico is presented with a fast food breakfast which doesn't meet with his approval. In response, he does his usual thing and refuses to pay for what he says is "not a real breakfast."
There's a second spot in the campaign which isn't near as good as the first one. Here's a bit of Tony Sirico trivia for you. Though he played a mobster on The Sopranos, Sirico was reportedly a real mobster back in the sixties and seventies attached to the Columbo family serving under Carmine Persico.
To prep us for our own game day (February 3!), SOLdesignfx for Allstate sent us a parable about an undervalued kicker who wins the game. Oh, and you also get to see the Allstate guy with the soothing voice. We haven't seen him since Allstate got all badass.
Sadly, he isn't featured in the other two ads -- "Statue," where two wankers hold their breath for a bronzed Bobby Bowden, and "Diner."
It's the traditional insurance ad premise: the unexpected can happen. Swaddle your peace of mind in the loving arms of Allstate.
"A Magical Amount," by Arnold and Crispin Porter + Bogusky, starts out like a typical Truth ad: cigarette traps, a bullhorn and a bamboozled-looking group of people. Then a unicorn showed up, and there was singing, and...
Wow, just ... wow. Seriously. Wow.
You really have to watch it. The premise is tobacco companies don't want to kill you, but don't want to prevent addiction either, so there's a "magical amount" of nicotine in cigarettes. But tune out the arsenic talk and the animated oxygen mask, and you'd swear it was a superb cereal ad.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Battering its usual "boo-hoo, we are too racy for Fox" shtick, GoDaddy sent us a celebratory pressie reading something like, "FINALLY, they've approved one of our deliciously naughty spots for the Super Bowl!"
The ad features Danica Patrick. And while GoDaddy didn't send us a teaser for that, it did send us one for yet another rejected ad called "Exposure." It's supposed to be a spoof of "a certain pop culture celebrity phenomenon" and Danica thinks it's really funny (we suspect she's contractually required to). See the whole thing here on game day.