"A Magical Amount," by Arnold and Crispin Porter + Bogusky, starts out like a typical Truth ad: cigarette traps, a bullhorn and a bamboozled-looking group of people. Then a unicorn showed up, and there was singing, and...
Wow, just ... wow. Seriously. Wow.
You really have to watch it. The premise is tobacco companies don't want to kill you, but don't want to prevent addiction either, so there's a "magical amount" of nicotine in cigarettes. But tune out the arsenic talk and the animated oxygen mask, and you'd swear it was a superb cereal ad.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Battering its usual "boo-hoo, we are too racy for Fox" shtick, GoDaddy sent us a celebratory pressie reading something like, "FINALLY, they've approved one of our deliciously naughty spots for the Super Bowl!"
The ad features Danica Patrick. And while GoDaddy didn't send us a teaser for that, it did send us one for yet another rejected ad called "Exposure." It's supposed to be a spoof of "a certain pop culture celebrity phenomenon" and Danica thinks it's really funny (we suspect she's contractually required to). See the whole thing here on game day.
Maybe because Nationwide cashed in like mad on its K-Fed pre-Super Bowl ad hype last year, everybody's releasing their spots before the drop.
We don't like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases an early debut is a good thing.
That's the case with Pepsi's Bob's House, a Super Bowl spot by BBDO for its Enable campaign that composes a deaf world we're invited to watch from the sidelines. A silent ad is jarring, but it's weirder still to be passive observers of a community whose jokes we don't get.
Neat switcharoo on the minority experience. Can't wait to see what kind of response this generates on Super Bowl Sunday.
See the making-of, which, thankfully, isn't the usual self-congratulating "how I made my baby" swill.
If you're waiting in quiet agony for the Flashdance moment that will never come, project yourself into "Audition" by MTV. Composed of different dance auditions stitched together, the spot feels less "Maniac!" and more like the start of a dire final exam. That surprised us because other stuff by the same director are pretty funny in an "Are you there, God? It's me, puberty" sort of way.
"Audition" is for a new MTV reality show called America's Best Dance Crew. Might as well tune in because is there anything else to watch?
NO. (But ooh, we heard Lost was coming back.)
If you want to know what sort of "footwear" football (soccer) players will be wearing in the year 2178, PUMA has the answer for you. Like some form of full lower body armor crafted after those freaky looking animals you see in horror and fantasy movies, these PUMA "shoes" turn the game into something you'd see in Greek mythology.
Created by Danish agency Robert/Boisen & Like-minded and directed by Nicolai Fuglsig (who did the Sony Balls ad), the commercial features football players Gianluigi Buffon, Samuel Eto'o, Nicolas Anelka, Frederik Ljungberg, Alex Frei, Mario Gomez and Peter Crouch. Post-produced by The Mill, the "filming" involved 8 months of work with much scanning, animation and rendering of 523,000 fans all pulled together in one "take."
For Think MTV (MTV's conscience?), Arnold produced two takes on what the Holocaust would be like if it happened today.
See Subway and Family Room. Tagline: "The Holocaust happened to people like us."
The spots scared us and filled us with quiet somber feelings. We don't even feel like making Hitler/Xbox jokes anymore.
To promote its all girl, all the time website ChickiPedia, somebody's created yet another PC versus Mac-style ad. This ad features a professorial type alongside a...well...hot chic type who each banter about what Wikipedia can offer versus what ChikiPedia can offer.
If you want to know about the population of Lima or the bat haired fox, you want WikiPedia. If you want to know about hot chicks like Adrianna Lima and Megan Fox, you want ChickiPedia. Can you guess which "pedia" will offer you Jessica Alba's measurements? Yes, we thought you could.
OMFG! WTF? We don't know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald's.
We have a news anchor parrot scratching his shoulder while motocross riders appear in the background. We have moaning blobs floating about amoeba-style. And we have a guy with a Pinocchio-style nose which looks like a hot dog....connected to another guy's nose!! Each scenario is interrupted with a thudding Wake Up call jarring you out of these wacky situations.
While this scenario is, at best, a bit of a stretch, the commercial in which the scenario plays out does a pretty good job commanding one's attention as one wonders just why the hell we are watching a guy shave his pubes. As the scenario progresses, the camera pans off the guy and to the right where...well...this is one of those commercial you just have to watch to fully appreciate.