Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond, its new work on the account. In these commercials, it's all about the product. Yea, we get a bit of the cute Wendy but for the most part, its food porn.
Who knows. Maybe these spot will get Wendy's back on track. At the least, people will know Wendy's sells food.
If you've ever watched The Sopranos, you'll love this new Denny's commercial featuring the Paulie Walnuts character Tony Sirico. In the ad, Sirico is presented with a fast food breakfast which doesn't meet with his approval. In response, he does his usual thing and refuses to pay for what he says is "not a real breakfast."
There's a second spot in the campaign which isn't near as good as the first one. Here's a bit of Tony Sirico trivia for you. Though he played a mobster on The Sopranos, Sirico was reportedly a real mobster back in the sixties and seventies attached to the Columbo family serving under Carmine Persico.
To prep us for our own game day (February 3!), SOLdesignfx for Allstate sent us a parable about an undervalued kicker who wins the game. Oh, and you also get to see the Allstate guy with the soothing voice. We haven't seen him since Allstate got all badass.
Sadly, he isn't featured in the other two ads -- "Statue," where two wankers hold their breath for a bronzed Bobby Bowden, and "Diner."
It's the traditional insurance ad premise: the unexpected can happen. Swaddle your peace of mind in the loving arms of Allstate.
"A Magical Amount," by Arnold and Crispin Porter + Bogusky, starts out like a typical Truth ad: cigarette traps, a bullhorn and a bamboozled-looking group of people. Then a unicorn showed up, and there was singing, and...
Wow, just ... wow. Seriously. Wow.
You really have to watch it. The premise is tobacco companies don't want to kill you, but don't want to prevent addiction either, so there's a "magical amount" of nicotine in cigarettes. But tune out the arsenic talk and the animated oxygen mask, and you'd swear it was a superb cereal ad.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Battering its usual "boo-hoo, we are too racy for Fox" shtick, GoDaddy sent us a celebratory pressie reading something like, "FINALLY, they've approved one of our deliciously naughty spots for the Super Bowl!"
The ad features Danica Patrick. And while GoDaddy didn't send us a teaser for that, it did send us one for yet another rejected ad called "Exposure." It's supposed to be a spoof of "a certain pop culture celebrity phenomenon" and Danica thinks it's really funny (we suspect she's contractually required to). See the whole thing here on game day.
Maybe because Nationwide cashed in like mad on its K-Fed pre-Super Bowl ad hype last year, everybody's releasing their spots before the drop.
We don't like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases an early debut is a good thing.
That's the case with Pepsi's Bob's House, a Super Bowl spot by BBDO for its Enable campaign that composes a deaf world we're invited to watch from the sidelines. A silent ad is jarring, but it's weirder still to be passive observers of a community whose jokes we don't get.
Neat switcharoo on the minority experience. Can't wait to see what kind of response this generates on Super Bowl Sunday.
See the making-of, which, thankfully, isn't the usual self-congratulating "how I made my baby" swill.
If you're waiting in quiet agony for the Flashdance moment that will never come, project yourself into "Audition" by MTV. Composed of different dance auditions stitched together, the spot feels less "Maniac!" and more like the start of a dire final exam. That surprised us because other stuff by the same director are pretty funny in an "Are you there, God? It's me, puberty" sort of way.
"Audition" is for a new MTV reality show called America's Best Dance Crew. Might as well tune in because is there anything else to watch?
NO. (But ooh, we heard Lost was coming back.)
If you want to know what sort of "footwear" football (soccer) players will be wearing in the year 2178, PUMA has the answer for you. Like some form of full lower body armor crafted after those freaky looking animals you see in horror and fantasy movies, these PUMA "shoes" turn the game into something you'd see in Greek mythology.
Created by Danish agency Robert/Boisen & Like-minded and directed by Nicolai Fuglsig (who did the Sony Balls ad), the commercial features football players Gianluigi Buffon, Samuel Eto'o, Nicolas Anelka, Frederik Ljungberg, Alex Frei, Mario Gomez and Peter Crouch. Post-produced by The Mill, the "filming" involved 8 months of work with much scanning, animation and rendering of 523,000 fans all pulled together in one "take."
For Think MTV (MTV's conscience?), Arnold produced two takes on what the Holocaust would be like if it happened today.
See Subway and Family Room. Tagline: "The Holocaust happened to people like us."
The spots scared us and filled us with quiet somber feelings. We don't even feel like making Hitler/Xbox jokes anymore.