Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.
The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)
The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.
We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.
For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.
Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.
Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.
Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.
You'd never know it from watching the ad but, thankfully, someone was kind enough to tell us its a recruitment ad for the UK charity line, Samaritans. Created by Lunar BBDO, the on minute video is a lush representation of, apparently, sound waves heard while on the telephone. At least that's what we got out of it. Anyone else care to comment?
Industree, a communications agency out of Reggio Emilia and Milan, put together this cute ad for the '07/'08 Panini Footballers.
The spot features a baby that prefers football paraphernalia to typical infant fare. Tres chouette. Oops, that's French.
In another nod to the "invisible" cause of domestic abuse and violence against women, this National Center for Domestic Violence commercial highlights the fact that, in the U.K., 330,000 injuries per year are blamed on kitchen cupboard doors.
While it's certain these domestic violence campiagns bring to light this terrible issue, it's not so clear they do anything to stop the violence. In fact, a current or potential abuser viewing this commercial now has yet another excuse to use when explaining away the situation.
For Allstate, Cutters and Burrell, Chicago bleep the f-word with a carload of cool black guys. This is yet another one of Allstate's attempts to get its good hands gritty. See its biker boys, its Kasey Kahne ass-shot, and its dramatic swan dive.
You know, none of our friends have ever admonished us to "get some grown-man insurance."
It's unclear whether or not this Bud Light Ability to Talk to Animals spot will make an appearance during the Super Bowl but if it does, there could be a lot of sausage talk at the office the next day. Along with graceful shots of the product, this DDB Chicago-created Bud Light commercial starts off innocuously enough touting the beer's taste. It then suddenly shifts to a man and his dog in the kitchen. Sadly, it seems, Bud Light's ability to give one the power to talk to animals is no more. Sadly, the dog doesn't know this and continues to beg for sausages over and over and over...and over again.
It's stupid humor like this that gives this spot a chance at Wassup notoriety.
Oh ha, ha, ha. We get it. How could we not? Why don't you just get a toilet plunger and shove your witty little double entendre down our throat to make sure we really, really understood the oh-so-witty joke you were trying to make. Come on. Our mouth is wide open and ready to receive your sorry ass creativity.
Oh, sorry, you want to know what we're talking about? But, come on, we always have so much fun when we switch into trash mode. Can't we go on just a little bit longer? OK, OK, we'll tell you. The creator of this commercial for language learner Berlitz thought some sledge hammer-style visual paronomasia (look it up) would be the best way to show people how Berlitz can make a huge (did we say huge?) change in your foreign language speaking skills. We humbly submit that we get your point, Berlitz.
The sad thing about this new Colle + McVoy-created campaign for the Minnesota State Lottery is that there really are real people in the real world just like the ones depicted in three new commercials. You've met them. They might work at your local convenience store, the local Best Buy or, perhaps, CompUSA. You know the type. The ones who look so goofy you can't believe they don't, themselves, believe they look goofy. Or the ones who say and do things so strange you can't believe they don't, themselves, know they sound and look like an idiot.
With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.
Here's our brief coverage of its flirtation with pulling out. (We hate that!)
AdAge dubs the move "a most unlikely ploy to drum up pre-Super Bowl buzz." Replace "most unlikely" with "feeble," and you've got our opinion.
Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)
And going back to that useful Hamlet reference, didn't everybody in that play die because he spent such a long time caressing his volatile emotions?