For 'Grown-Man Insurance,' Add Pigment to Ad Pitch

allstate%20bleep.png

For Allstate, Cutters and Burrell, Chicago bleep the f-word with a carload of cool black guys. This is yet another one of Allstate's attempts to get its good hands gritty. See its biker boys, its Kasey Kahne ass-shot, and its dramatic swan dive.

You know, none of our friends have ever admonished us to "get some grown-man insurance."

by Angela Natividad    Jan-22-08    
Topic: Commercials



'Sausages' to Receive Super Bowl Water Cooler Action?

sausages_bud_light.jpg

It's unclear whether or not this Bud Light Ability to Talk to Animals spot will make an appearance during the Super Bowl but if it does, there could be a lot of sausage talk at the office the next day. Along with graceful shots of the product, this DDB Chicago-created Bud Light commercial starts off innocuously enough touting the beer's taste. It then suddenly shifts to a man and his dog in the kitchen. Sadly, it seems, Bud Light's ability to give one the power to talk to animals is no more. Sadly, the dog doesn't know this and continues to beg for sausages over and over and over...and over again.

It's stupid humor like this that gives this spot a chance at Wassup notoriety.

by Steve Hall    Jan-22-08    
Topic: Commercials, Good, Super Bowl 2008



Berlitz Enlarges More Than Just Language Skills

berlitz_huge.jpg

Oh ha, ha, ha. We get it. How could we not? Why don't you just get a toilet plunger and shove your witty little double entendre down our throat to make sure we really, really understood the oh-so-witty joke you were trying to make. Come on. Our mouth is wide open and ready to receive your sorry ass creativity.

Oh, sorry, you want to know what we're talking about? But, come on, we always have so much fun when we switch into trash mode. Can't we go on just a little bit longer? OK, OK, we'll tell you. The creator of this commercial for language learner Berlitz thought some sledge hammer-style visual paronomasia (look it up) would be the best way to show people how Berlitz can make a huge (did we say huge?) change in your foreign language speaking skills. We humbly submit that we get your point, Berlitz.

by Steve Hall    Jan-22-08    
Topic: Bad, Commercials, Racy



Minnesota Lottery Ads Capture Store Clerk Geekism Perfectly

minnesota_lottery.jpg

The sad thing about this new Colle + McVoy-created campaign for the Minnesota State Lottery is that there really are real people in the real world just like the ones depicted in three new commercials. You've met them. They might work at your local convenience store, the local Best Buy or, perhaps, CompUSA. You know the type. The ones who look so goofy you can't believe they don't, themselves, believe they look goofy. Or the ones who say and do things so strange you can't believe they don't, themselves, know they sound and look like an idiot.

more »

by Steve Hall    Jan-21-08    
Topic: Campaigns, Commercials, Good, Strange



Hyundai Pussies Out of Dropping Super Bowl Spots

fork-in-the-road.jpg

With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.

Here's our brief coverage of its flirtation with pulling out. (We hate that!)

AdAge dubs the move "a most unlikely ploy to drum up pre-Super Bowl buzz." Replace "most unlikely" with "feeble," and you've got our opinion.

Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)

And going back to that useful Hamlet reference, didn't everybody in that play die because he spent such a long time caressing his volatile emotions?

by Angela Natividad    Jan-18-08    
Topic: Brands, Commercials, Super Bowl 2008



Teacher Suspended After Students See Her in Racy Ad

scruffs_hardware.jpg

How many times have you done something you've regretted? Perhaps more that a few if you're the average human being. Thankfully though, for most, these regrets don't end up on YouTube for all to see...including your employer. This isn't the first time this sort of thing has happened but British private school teacher Sarah Green has found herself suspended from her job after her students unearthed a video she did for Scruffs Hardware construction clothing two years before taking her current teaching position.

more »

by Steve Hall    Jan-17-08    
Topic: Bad, Commercials, Opinion



To Up Bread Sales, Grain Foods Aims for Carnal Appetites

mullen%20bread.png

We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.

And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.

The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.

This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.

Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.

by Angela Natividad    Jan-17-08    
Topic: Brands, Commercials, Good



Guinness Beer Made From Dots...Really

guiness_dot.jpg

Created by IIBBDO Dublin, this new Guinness Dot commercial explore the life of a dot and how it realizes it's many opportunities as it grows, meets other dots, explores and...becomes a glass of Guinness beer. Huh? A bit of a stretch but as one person pointed out, if you can be anything, be the best. The best being Guinness, of course. Right. Still a bit of a stretch. Wonderfully creative though and always great to hear Donald Sutherland's voice - even if it makes us think we're watching a Volvo commercial.

by Steve Hall    Jan-17-08    
Topic: Commercials, Creative Commentary, Strange



Ritz Slips Uneasily into Brand Mid-Life, Repositions as 'The Fun Cracker!'

ritz%20open%20for%20fun.png

On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."

And we totally wish we were making that up.

by Angela Natividad    Jan-16-08    
Topic: Brands, Commercials, Television



Church of Apple Gets Its Macbook Air

ScreenShot1382.gif

OK, Mac lovers. Here's the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It's an Apple commercial. And, of course, we have Nalts' spoof.

by Steve Hall    Jan-16-08    
Topic: Commercials, Good










Featured FREE Resource: