Ritz Slips Uneasily into Brand Mid-Life, Repositions as 'The Fun Cracker!'

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On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."

And we totally wish we were making that up.

by Angela Natividad    Jan-16-08    
Topic: Brands, Commercials, Television



Church of Apple Gets Its Macbook Air

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OK, Mac lovers. Here's the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It's an Apple commercial. And, of course, we have Nalts' spoof.

by Steve Hall    Jan-16-08    
Topic: Commercials, Good



Critter Gets Digitally Manipulated For Carlsberg Sport

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Who doesn't love a commercial featuring a cute, cuddly animal who waddles innocently out of thw woods and then, all of a sudden, is taken over by a bunch of digital manipulators and truned into a world class football (soccer) player? Not us. We love manipulation. All kinds of manipulation. And we bet you do too. So enjoy this Carlsberg Sport spot.

by Steve Hall    Jan-16-08    
Topic: Commercials, Good



Marines, the True American Idols Debut on 'American Idol' Wednesday

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During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.

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by Steve Hall    Jan-15-08    
Topic: Campaigns, Commercials, Good, Online



Idiocy of Expense Report Receipts Likened to Butt Photocopying

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There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.

by Steve Hall    Jan-14-08    
Topic: Commercials, Good, Strange



JPMorgan Chase Work Stirs Double Standard Debate

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Men have fantasies. Lots of fantasies. And We're not just talking about sex here. In this new commercial for J.P. Morgan Chase from Mcgarrybowen, we see a man doing the James Bond thing to get a stolen credit card back. But, as we find out, he's only doing it in his mind while taking a call from Chase alerting him to some fraud on his card.

As with most male fantasies, it's all about action, car chases death defying stunts and fancy footwork. Nothing out of the ordinary except for the fact guys in these sorts of commercial always seem to be, well, average looking. Very un-James Bond-like, in fact. While many commercials are filled with stunningly beautiful or mouth waveringly sexy women, we can't seem to get rid of the Verizon Dad and his ilk. Perhaps, not unsurprisingly, its because the guys who create these commercials (and it is all guys in this case) love to look at beautiful women but want nothing to do with any man who might be better looking than them. So, we get Mr. Average who always seems to end up with Mrs. Amazingly Hot.

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by Steve Hall    Jan-14-08    
Topic: Commercials, Opinion, Trends and Culture



Porsche Cayenne GTS Launch the Last Work For Carmichael Lynch

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Finishing up its work for Porsche as the account shifts to Cramer-Krasselt, Carmichael Lynch, which landed Subaru without review in November, has released its last work for Porsche. To launch the Cayenne GTS in the states, Carmichael Lynch created a new TV spot and, along with Fabric Interactive, a new website which is currently counting down to the vehicles January 28 launch.

In the commercial, a Cayenne driver ascends the mountains overlooking LA and, in a nod to some sort of urban myth, revs its engine to which other Porsches respond. It's really that simple. The site doesn't have much on it for now other than the spot itself, a countdown clock and a little engine rev thingy. Hopefully, we'l see more January 28th.

by Steve Hall    Jan-14-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online



Scooby Doo Sleuths Nab Cable Guy For DIRECTV

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OK, who doesn't love Scooby Doo? But this spot featuring the clan just doesn't seem to click. It's not really the agency's (Deutsch LA) fault. It's more the fault of the notion you can just suddenly implant a commercial message in the middle of a cartoon and everything will go swimmingly; no one will notice the blunt transition from show-focused action to commerce-focused action. Everyone notices.

In this commercial for DIRECTV, the sleuths have caught a cable guy who was trying to stop everyone from switching from cable because DIRECTV carries more high definition programming, We go from Shaggy's "Zoinks!" directly to Velma's droll commercial message quicker than you avert your eyes from that Donny Deutsch Speedo shot. While these transitions are never seamless, this one just seems a bit blunt. Hmm. Maybe that's why they're calling it the 4th wall campiagn.

by Steve Hall    Jan-14-08    
Topic: Celebrity, Commercials, Creative Commentary



Sony VAIO TZ Takes Flight in New Hispanic, Latin America Campaign

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To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.

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by Steve Hall    Jan-14-08    
Topic: Campaigns, Commercials, Good, Magazine, Outdoor, Television



Woman Who Doesn't Need to Lose Weight Bangs Head to Lose Weight

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People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.

Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.

by Steve Hall    Jan-11-08    
Topic: Commercials, Good, Strange










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