With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.
Here's our brief coverage of its flirtation with pulling out. (We hate that!)
AdAge dubs the move "a most unlikely ploy to drum up pre-Super Bowl buzz." Replace "most unlikely" with "feeble," and you've got our opinion.
Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)
And going back to that useful Hamlet reference, didn't everybody in that play die because he spent such a long time caressing his volatile emotions?
How many times have you done something you've regretted? Perhaps more that a few if you're the average human being. Thankfully though, for most, these regrets don't end up on YouTube for all to see...including your employer. This isn't the first time this sort of thing has happened but British private school teacher Sarah Green has found herself suspended from her job after her students unearthed a video she did for Scruffs Hardware construction clothing two years before taking her current teaching position.
We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.
And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.
The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.
This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.
Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.
Created by IIBBDO Dublin, this new Guinness Dot commercial explore the life of a dot and how it realizes it's many opportunities as it grows, meets other dots, explores and...becomes a glass of Guinness beer. Huh? A bit of a stretch but as one person pointed out, if you can be anything, be the best. The best being Guinness, of course. Right. Still a bit of a stretch. Wonderfully creative though and always great to hear Donald Sutherland's voice - even if it makes us think we're watching a Volvo commercial.
On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."
And we totally wish we were making that up.
OK, Mac lovers. Here's the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It's an Apple commercial. And, of course, we have Nalts' spoof.
Who doesn't love a commercial featuring a cute, cuddly animal who waddles innocently out of thw woods and then, all of a sudden, is taken over by a bunch of digital manipulators and truned into a world class football (soccer) player? Not us. We love manipulation. All kinds of manipulation. And we bet you do too. So enjoy this Carlsberg Sport spot.
During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.
There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.
Men have fantasies. Lots of fantasies. And We're not just talking about sex here. In this new commercial for J.P. Morgan Chase from Mcgarrybowen, we see a man doing the James Bond thing to get a stolen credit card back. But, as we find out, he's only doing it in his mind while taking a call from Chase alerting him to some fraud on his card.
As with most male fantasies, it's all about action, car chases death defying stunts and fancy footwork. Nothing out of the ordinary except for the fact guys in these sorts of commercial always seem to be, well, average looking. Very un-James Bond-like, in fact. While many commercials are filled with stunningly beautiful or mouth waveringly sexy women, we can't seem to get rid of the Verizon Dad and his ilk. Perhaps, not unsurprisingly, its because the guys who create these commercials (and it is all guys in this case) love to look at beautiful women but want nothing to do with any man who might be better looking than them. So, we get Mr. Average who always seems to end up with Mrs. Amazingly Hot.