Woman Who Doesn't Need to Lose Weight Bangs Head to Lose Weight

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People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.

Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.

by Steve Hall    Jan-11-08    
Topic: Commercials, Good, Strange



Happy People, Random Office Objects Make Mozart

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Stretching the metaphor to the limit, Hewlett Packard has launched a small business campaign called Happy People which illustrates how a well- tuned office environment (courtesy of HP, natch) can conjure the brilliance of Mozart. If, in fact, the entire soundtrack in this ad really did come from simple office objects, we think it's a wonderful achievement reminiscent of the Honda Choir ad.

by Steve Hall    Jan-11-08    
Topic: Commercials, Good



Creators of Wonderbra Spec Ad Beg For Coverage. We Relent

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OK, OK OK! We don't usually highlight spec ads but because no less than nine people have sent us this video, we guess there must be some kind of demand for it so here it it. Believe it or not, we've grown tired of Wonderbra's wacky efforts at advertising its supportive devices but it seems many have not including the creators of this wannabe ad.

The "ad" uses the age-old visual trick of the revolving spiral that, when stared into for a while, can make the following image appear to move as well. In this case, it's a pair of bra-clad breasts which seem to continuously get bigger. Yet another witty representation of the apparently magical breast enlarging qualities on Wonderbra.

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by Steve Hall    Jan-10-08    
Topic: Commercials, Good, Racy



Jet's Pizza Lets You Have Your Cake With Just Deserts

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Ever had that annoying co-worker or that pompous boss of yours walk into the lunch room and ask you for a slice of your pizza without the smallest hint of thanks or appreciation? You know you have and while you'd love to stand up and punch the crap out of these insensitive losers, you'd also like to keep your job. Thanks to Jet's Bold Fold Pizza, now you can have your cake (pizza) and eat it too. And leave the lunch room knowing these idiots will get their just deserts.

By the way, just what the hell does "you can't have your cake and eat it too" really mean? If you have a cake, of course you're going to eat it. And what the fuck is up with "just deserts" taking on the meaning of getting what one deserves? Just who makes up these wacky phrases?

by Steve Hall    Jan- 9-08    
Topic: Commercials, Good, Specialty, Strange



You're into Yoga? Pardon Me While I Cream Myself

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Did you ever have that fantasy about looking so hot that other hotties literally pause on the street to look at you? Or make love to themselves against your windows? Or put on period costumes to play kinky games around your body while you complete yoga postures?

We all have. And it's all in this Equinox spot by Fallon.

But wait! There's more.

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by Angela Natividad    Jan- 9-08    
Topic: Best, Campaigns, Commercials, Magazine, Racy



For '08 Olympics, Adidas is the People's Nike

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With help from Stink and TBWA\China, Psyop put together "Together" for Adidas and the '08 Olympics. Tagline: "Impossible is nothing." It's very Nike, with a little power-to-the-people in concentrate.

Victory, meet China.

by Angela Natividad    Jan- 9-08    
Topic: Brands, Commercials, Direct, Good



Hair the New Currency for McDonald's NHL Hockey Cards

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Ew. I mean really. Hair swapping? That's just gross! But it's funny too. In this quirky McDonald's spot created by Toronto's Cossette and directed by OPC's Brian Lee Hughes, two guys negotiate for an NHL hokey card in s way that isn't normally done...at a McDonald's...or in a sports bar...or anywhere for that matter. Oh what men will do for their sons and for their vanity.

by Steve Hall    Jan- 8-08    
Topic: Commercials, Good, Strange



GEICO Gecko Gets Talky with Otter and Jellyfish

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GEICO supports wildlife conservation. Not convinced? Watch the gecko have a heart-to-heart with an otter and a jellyfish, courtesy of the Association of Zoos and Acquariums.

The gecko shtick never gets old. We're glad GEICO didn't lose sight of that in the face of its neurotic caveman's mushroom cloud popularity.

Catch the gecko in the flesh at the San Diego Zoo's Children's Zoo from January 5-February 17. You'll meet a few real geckos, and a big fake one too. (The GEICO mascot, that is.)

by Angela Natividad    Jan- 8-08    
Topic: Brands, Cause, Commercials, Good, Television



Stripping Knight Promotes Budget Pizza. (Huh?)

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This Round Table ad by WONGDOODY has a stripping knight in it. It's not as exciting as it sounds, but it's probably funny as hell when you're high. (Then again, so is this.)

The ad is for Big Vinnie, a New York-style pizza for the budget-conscious. (But who's gonna remember that?!)

by Angela Natividad    Jan- 7-08    
Topic: Brands, Commercials, Promotions, Strange, Television



Monster (Creepily) Croons, 'Your Calling is Calling!'

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Maybe to boost its reputation beyond "that site where spammers and pyramid schemes score college kids," Monster.com is launching a no-holds-barred campaign called "Your Calling is Calling." So far we've managed to score one spot, which reminds us of a low-impact Creed music video.

The BBDO Worldwide campaign will appear on TV, print, radio and online. The pressie says it's all about getting people to "take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment."

That's all well and good, but JSMN calls the Monster.com selection crappy and cookie-cutter. Burrrrn.

by Angela Natividad    Jan- 4-08    
Topic: Brands, Commercials, Television










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