Here's your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It's actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn't be a fragrance ad. It'd just be some piece of crap trying to sell a smell.
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."
We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.
The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.
We especially like the treatment the rooster gets at the end. Nicely done.
El Segundo's Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy...and any other kind of weather that might crimp your style; don't even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren't going to complain. We'll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We're easy to pleas that way.
Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.
Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.
Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.
Queen's Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil's F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.
To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.
We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.
A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.
- Joanna Krupa would rather go naked than wear fur. OK, fine.
- Darigold brought a Farmalicious "Fun Fridge" event to Portland's Pioneer Courthouse Square on Saturday, September 29, 2012. The event featured a giant 16-foot fridge and several smaller ones, each with their own unique design and function.
- Draftfcb in London has created a new ad for sported., the charity which supports community and volunteer sports organizations to help vulnerable youths avoid street crime.
- To launch the new generation Hyundai i30 iLogic Agency created a real-time interactive virtual test drive game that required people to interact with and use the features of the car to play the game.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X's ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts' devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.