Queen's Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil's F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.
To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.
We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.
A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.
- Joanna Krupa would rather go naked than wear fur. OK, fine.
- Darigold brought a Farmalicious "Fun Fridge" event to Portland's Pioneer Courthouse Square on Saturday, September 29, 2012. The event featured a giant 16-foot fridge and several smaller ones, each with their own unique design and function.
- Draftfcb in London has created a new ad for sported., the charity which supports community and volunteer sports organizations to help vulnerable youths avoid street crime.
- To launch the new generation Hyundai i30 iLogic Agency created a real-time interactive virtual test drive game that required people to interact with and use the features of the car to play the game.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X's ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts' devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
Remember all those studies that told us TV rots the brain, causes anxiety, makes you fat and causes a whole host of other problems? Well, perhaps it's the opposite. In this Scholz & Friends-created German commercial for TV provider Saturn, we see the devastation and disaster caused by poor TV reception.
Is TV really this important to us?
Here is, perhaps, the dumbest Halloween-themed ad you will ever see in your life. It's cheesy, illogical and, well, just stupid. Yes, it follows the tried and true approach of people helping others when they really shouldn't but this effort is so lame you can't even get to the notion it's supposed to be funny.
Created by aftermarket additive brand Gold Eagle in partnership with crowdsource video company, Poptent, the spot, Chainsaw Psycho, aims to spoof the 1974 cult classic, Chainsaw Massacre. But all we get is further proof crowdsourcing always results in lame-ass, unprofessional work that should never see the light of day.
I had a Dell. It served me well for six years. An Inspiron laptop. But now I have an Apple MacBook Pro. Love it. Doesn't mean I don't like Dell but I do like the MacBook better. None of which really matters but all of this popped into my head when viewing Dell's new Dell Outcomes commercial created by Y&R and produced by B-Reel.
Extending the campaign it launched last year for Rethink Breast Cancer which included the Your Man Reminder iPhone and Android app, john st. is launching the "Hottest App Update Ever." More men. More muscle, More pecs. More abs. Fewer shirts. More semi-nudity. More hot men urging women to feel themselves up.
Check out the video that touts the new app below. And ladies, just as we would men ogling women, we'll understand if you get a little excited after watching this video.
Hmm. One has to wonder what TBWA\Media Arts Lab was thinking when they created this ad for the new iPod. Called Bounce and featuring Wille Moon's "Yeah Yeah," the ad features a collection of iPods doing flips and generally bouncing all around the brand's classic white background.
How many people will watch this and think you can actually do this with an iPod and not have it break?
Check out Rob Riggle in Frankenstein gear tearing up the neighborhood in this Chipotle commercial. Best line: "Sup, ladies. Didin't want to get dressed up tonight?"
It's like Chipotle hired Riggle and told him to conjure Allstate's Mayhem for the night.
It's all to promote the chain's $2 burrito it plans to offer those who show up in costume on Halloween from 4PM ro close. There's also a costume contest. Oh and to raise money for the brand's Cultivate Foundation.