Continuing its Anomaly-created Disruption campaign launched last month, Converse, in two new spots debuting tonight (Grateful, Pageant), attacks the idiocy of beauty pageants, American Idol, democracy, mindless sitcoms, reality shows and video games. While it seeks to set apart the viewer from the idiocy it highlights and, perhaps by disassociation, elevate the viewer in some way, one has to wonder whether or not calling everyone else an idiot is smart marketing.
For sure, the above-mentioned items are idiotically mindless but in a capitalistic society such as the one in which we live, nothing gets created unless people want it. Even if they are idiotic and mind numbing. As current culture indicates and as Converse points out, perhaps a lot of people are suffering from some form of idiotic mindlessness. Or at least the creators of this so-called mindless stuff are.
Virgin Mobile Canada likes to think a great battle took place between the breakdancing angels, shepherds and wise men of the east, in the barn where Jesus was born.
And we don't know why, but now we like that idea too. Does this mean John Travolta is God?
Back on-topic, the ad -- put together by zig in tangent with Virgin Mobile -- is a far cry from Virgin's belief-neutral Christmahanakwanzakuh effort.
Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.
If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.
Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?
Put together by Bent Image Lab.
We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot's got a casual vintage feel, but isn't over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
Here's a treat from Apple in the style of an animated classic. Mac, PC and Santa sing a Christmas song, and PC makes a feeble but earnest attempt to push his product.
Our hearts are something close to toasty warm. That could just be bacon, though.
- Ad Lab has a piece on how you can make money with your Facebook profile by adding an affiliate banner.
- TBS has a sneak peak of it's Funniest Commercials of the Year 2007 which will air December 26 at 9PM.
- Look! Look! You can decorate a house! You can play music! You can send it to a friend! Yes! Yes! It's an agency Christmas...uh...Holiday card!
- In Brazil, LIVE launched Google Maps with a Google map pin-shaped hot air balloon and tracked its flight on a map.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
AdFreak has been following the Australian Finger Wag which debuted in an anti-speeding campaign. In the ads, women wag their pinkies at guys who performed testosterone-fueled automotive idiocy in front of them seemingly to make up for their small dicks. It seems the finger wag caught on causing, in one case, a man to throw a bottle of water at a woman who wagged her finger at him.
Predictably, another marketer, Eagle Boys Pizza, copied the idea (and very badly) by showing a couple of girls wag their pinkies at a Dominos pizza delivery guy as he drives buy. Dominos didn't take kindly to the commercial and a spokesperson said, I'm going to write personally to their CEO kindly and politely. Look, it's fair enough that we compete, but why would you want to degrade our team members? It's nothing to do with them."
Here's a spot by DeVito/Verdi, USA for For Eyes. It's called X-Ray.
Recall the type of specs you dreamed of having when you were a pervy little kid. Now imagine that's a viable request.
The ad asserts that unless you can get a pair of eyeglasses that act above and beyond the call of duty, you really shouldn't be paying so much for them. Clever clever. This little gem was discovered on Ads of the World.