For '08 Olympics, Adidas is the People's Nike


With help from Stink and TBWA\China, Psyop put together "Together" for Adidas and the '08 Olympics. Tagline: "Impossible is nothing." It's very Nike, with a little power-to-the-people in concentrate.

Victory, meet China.

by Angela Natividad    Jan- 9-08    
Topic: Brands, Commercials, Direct, Good

Hair the New Currency for McDonald's NHL Hockey Cards


Ew. I mean really. Hair swapping? That's just gross! But it's funny too. In this quirky McDonald's spot created by Toronto's Cossette and directed by OPC's Brian Lee Hughes, two guys negotiate for an NHL hokey card in s way that isn't normally a McDonald's...or in a sports bar...or anywhere for that matter. Oh what men will do for their sons and for their vanity.

by Steve Hall    Jan- 8-08    
Topic: Commercials, Good, Strange

GEICO Gecko Gets Talky with Otter and Jellyfish

gecko and jellyfish.png

GEICO supports wildlife conservation. Not convinced? Watch the gecko have a heart-to-heart with an otter and a jellyfish, courtesy of the Association of Zoos and Acquariums.

The gecko shtick never gets old. We're glad GEICO didn't lose sight of that in the face of its neurotic caveman's mushroom cloud popularity.

Catch the gecko in the flesh at the San Diego Zoo's Children's Zoo from January 5-February 17. You'll meet a few real geckos, and a big fake one too. (The GEICO mascot, that is.)

by Angela Natividad    Jan- 8-08    
Topic: Brands, Cause, Commercials, Good, Television

Stripping Knight Promotes Budget Pizza. (Huh?)


This Round Table ad by WONGDOODY has a stripping knight in it. It's not as exciting as it sounds, but it's probably funny as hell when you're high. (Then again, so is this.)

The ad is for Big Vinnie, a New York-style pizza for the budget-conscious. (But who's gonna remember that?!)

by Angela Natividad    Jan- 7-08    
Topic: Brands, Commercials, Promotions, Strange, Television

Monster (Creepily) Croons, 'Your Calling is Calling!'


Maybe to boost its reputation beyond "that site where spammers and pyramid schemes score college kids," is launching a no-holds-barred campaign called "Your Calling is Calling." So far we've managed to score one spot, which reminds us of a low-impact Creed music video.

The BBDO Worldwide campaign will appear on TV, print, radio and online. The pressie says it's all about getting people to "take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment."

That's all well and good, but JSMN calls the selection crappy and cookie-cutter. Burrrrn.

by Angela Natividad    Jan- 4-08    
Topic: Brands, Commercials, Television

Suffering Crises Untold? Pray a Hi! Photographer Finds You


For Sri Lankan society magazine Hi!, Leo Burnett Solutions Inc. put together three ads with a dark (but friendly!) feel.

The tagline: "Everyone smiles for Hi!" The angle: Even in miserable situations (a funeral, a riot, a stampede of Nazis or psychotic clowns) you're still gonna smile for a Hi! photographer.

The effort will appear on TV and in magazines, as well as at high society functions in the form of what the PR people call "quirky activations." Is that a euphemism for "overhead projectors"?

by Angela Natividad    Dec-20-07    
Topic: Campaigns, Commercials, Good, Television

More Proof that UK Media Ain't Nothin' Like the US


To promote the relaunched BBC iPlayer, BBC illustrates its tagline -- "Making the unmissable, unmissable" -- with this spot.

For the click-lazy, it's a :60 clip of David Attenborough talking about the brief, shining moment his team captured a snow leopard on camera. Unlike the team, which waited for three years on eggshells to get this special shot, the iPlayer will let you watch "unmissable" stuff at your leisure.

For :60 we sat on the edge of our seats, waiting for a punchline.

Don't the words "snow leopard" just beg for a punchline?!

by Angela Natividad    Dec-18-07    
Topic: Brands, Commercials

iRobot Provides Mom Time For Mid-Afternoon Bestiality Quickie


This iRobot vacuum commercial is about a month old but upon viewing, courtesy of Texan in Hippieland, we felt the need to ponder iRobot's apparent fixation with bestiality. Oh sure, the pigs in this ad are supposed to represent the dirty kids running throughout the house and the donkey is supposed to be the woman's ass of a husband. But, as TIH points out, showing the pigs run up the stairs where the iRobot vacuum clearly can't follow is not exactly the best illustration of product benefit.

And, the donkey in the bed at the end of the commercial who the site refers to as her "best friend?" What exactly is the message here? A clean house makes time for an afternoon bestiality quickie? Oh yes, it's all a big metaphor for family life and the put upon mom who has to deal with a house full of dirty animals but that ending is just really weird.

Are we over analyzing?

by Steve Hall    Dec-18-07    
Topic: Bad, Commercials, Strange

Converse Grateful For Mindless Sitcoms, Pointless Pageantry


Continuing its Anomaly-created Disruption campaign launched last month, Converse, in two new spots debuting tonight (Grateful, Pageant), attacks the idiocy of beauty pageants, American Idol, democracy, mindless sitcoms, reality shows and video games. While it seeks to set apart the viewer from the idiocy it highlights and, perhaps by disassociation, elevate the viewer in some way, one has to wonder whether or not calling everyone else an idiot is smart marketing.

For sure, the above-mentioned items are idiotically mindless but in a capitalistic society such as the one in which we live, nothing gets created unless people want it. Even if they are idiotic and mind numbing. As current culture indicates and as Converse points out, perhaps a lot of people are suffering from some form of idiotic mindlessness. Or at least the creators of this so-called mindless stuff are.

more »

by Steve Hall    Dec-17-07    
Topic: Campaigns, Commercials, Creative Commentary, Good

Virgin Mobile Canada Celebrates Birth of Jesus Breaker-Style


Virgin Mobile Canada likes to think a great battle took place between the breakdancing angels, shepherds and wise men of the east, in the barn where Jesus was born.

And we don't know why, but now we like that idea too. Does this mean John Travolta is God?

Back on-topic, the ad -- put together by zig in tangent with Virgin Mobile -- is a far cry from Virgin's belief-neutral Christmahanakwanzakuh effort.

by Angela Natividad    Dec-17-07    
Topic: Brands, Commercials, Good

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