We are brand snobs. "Sophisticated" and "sexy" aren't words we'd normally attribute to Kohl's, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot's got a casual vintage feel, but isn't over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
Here's a treat from Apple in the style of an animated classic. Mac, PC and Santa sing a Christmas song, and PC makes a feeble but earnest attempt to push his product.
Our hearts are something close to toasty warm. That could just be bacon, though.
- Ad Lab has a piece on how you can make money with your Facebook profile by adding an affiliate banner.
- TBS has a sneak peak of it's Funniest Commercials of the Year 2007 which will air December 26 at 9PM.
- Look! Look! You can decorate a house! You can play music! You can send it to a friend! Yes! Yes! It's an agency Christmas...uh...Holiday card!
- In Brazil, LIVE launched Google Maps with a Google map pin-shaped hot air balloon and tracked its flight on a map.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
AdFreak has been following the Australian Finger Wag which debuted in an anti-speeding campaign. In the ads, women wag their pinkies at guys who performed testosterone-fueled automotive idiocy in front of them seemingly to make up for their small dicks. It seems the finger wag caught on causing, in one case, a man to throw a bottle of water at a woman who wagged her finger at him.
Predictably, another marketer, Eagle Boys Pizza, copied the idea (and very badly) by showing a couple of girls wag their pinkies at a Dominos pizza delivery guy as he drives buy. Dominos didn't take kindly to the commercial and a spokesperson said, I'm going to write personally to their CEO kindly and politely. Look, it's fair enough that we compete, but why would you want to degrade our team members? It's nothing to do with them."
Here's a spot by DeVito/Verdi, USA for For Eyes. It's called X-Ray.
Recall the type of specs you dreamed of having when you were a pervy little kid. Now imagine that's a viable request.
The ad asserts that unless you can get a pair of eyeglasses that act above and beyond the call of duty, you really shouldn't be paying so much for them. Clever clever. This little gem was discovered on Ads of the World.
For client AT&T, BBDO enlisted Aardman Productions, the folk responsible for Wallace and Gromit and Chicken Run, to put together this quaint little holiday ad. It's lighter and funnier than what we'd expect from AT&T, which bodes well, at least for Christmas.
In the spot, a gingerbread son (who sounds too old to be living at home) asks his dad (who's busy roofing) if he can have a GoPhone. Dad agrees. Shortly afterward, a giant human hand takes a chunk out of his house.
Aww. It's practically a cautionary tale.
Yes, it's car ad. Yes, it shows the car. Yes, it shows the car driving briskly on a snow covered road. Yes, it's Christmas (oh, sorry...holiday) themed. But this one is a bit different. Not that much different but different enough to keep our attention. but only just. And, if we arrived home with that poorly cared for thing atop our car, we'd head right back to the farm and get another. Yea, yea, Audis can drive fast on snow but not that fast.
It was created by Venables, Bell & Partners and edited by Phoenix Editorial & Designs. And despite what you might think, we like it. Just the right amount of sell. Just the right amount of holiday tie in. And just the right amount of hook to make it interesting.
We can't help but notice Dell is using its XPS model to (ever so innocuously) try repositioning its brand as a whole.
For this decidedly complicated gig, it enlisted Mother, NY, which in August demanded that we reconcile a passel of mod devotchkas to our mental image of Dell. It was a brave and interesting effort, but an ultimately unconvincing one.
For the XPS One, Dell and Mother are pushing harder still.