We can't help but notice Dell is using its XPS model to (ever so innocuously) try repositioning its brand as a whole.
For this decidedly complicated gig, it enlisted Mother, NY, which in August demanded that we reconcile a passel of mod devotchkas to our mental image of Dell. It was a brave and interesting effort, but an ultimately unconvincing one.
For the XPS One, Dell and Mother are pushing harder still.
This commercial for a Japanese candy is more than a year old but it is so ridiculous we just have to share it with you. It's a pretty well known fact men (well, the straight ones at least) across the globe find it very pleasing to look at a pretty woman with big breasts wearing nothing but sexy underwear and a tiny bra. Even more so if the lady decides to jump up and down while bouncing uncontrollably in that tiny bra. Some countries are just more open than others when it comes to allowing that activity to be publicly displayed.
After viewing this commercial for Romania's Post Office, we feel the need to go hand write a nice, long, heartfelt letter to the old college girlfriend telling her how much we still love her and how we wish...OK...so that'll never happen but after watching this Tempo Advertising-created ad, you just might want to. Who knew writing a letter was such a big deal.
Here are a couple of ads (Grip and Voyage) that promote the grips on Coke bottles. They involve a friendly green octopus that adds grip to the bottles with help from its handy-dandy suction cups.
Any campaign that improves the reputation of octopuses to children is a great campaign in our opinion, because we think they're a grossly underrated sea creature. (And to think -- every re-airing of The Little Mermaid will undo all this fine work.)
On the other hand, these might just freak people out and get them all sketchy about touching textured Coke bottles.
Finally a Zune ad we like. It is fun to watch, slightly nostalgic, and smacks a little of springtime (something we need right now because winter is sucking out our souls).
This spot is called Intergalactic Swap Meet. Think Sony Bravia with a dash of Little Deviants (because it's a bit dark, not all pop and Technicolor).
That whole "sharing is caring" thread is present as in the previous spots, but it's not sickening or otherwise objectively lame like in previous efforts (observe hither and yon).
Here's something you don't see everyday. To support the launch of its new HDTV service, Israel's YES TV network with help from McCann Digital gathered together an army of Hasidic Jews to perfom the Village People's YMCA in the street. Perhaps it's just it's weirdness but we like it a lot.
For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.
In this spot, a bummed-out girl trudges out in the snow and hugs a bear.
Strangely, the bear hugs her back.
And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.
Pass the cheer!
Look, a bunch of douchey office cogs made of cardboard. Nice wicker basket, guys.
The spot, put together by Fueld Films, is for the New Denver Ad Club and the Denver 50 show, which showcases "Denver's best work smooshed up nice and flat." We loves it for its hipster inanity. Dig it? Cool. Play the paper dolls game.
Wouldn't a fat hairy guy in gladiator garb make an awesome kitchen magnet?
This new ad for Apple, dubbed Misprint, was inspired by PCMag, which called the MacBook Pro the fastest Windows Vista notebook for '07.
(We have a Pro. It is indeed amazing.)
But even knowing by experience, some part of us perpetually pities the stodgy and lovable PC in these spots. We kind of want to hug a PC afterwards.
Furthering its customization-with-attitude personality, Scion is out with its next Little Deviants commercial in which the little guys high jack and trick out a passing Scion xD transferring it from a bland, gray, wish-it-were-cool look into a tricked out green colored, rad rimmed and low profile tired ride that actually is cool.
Created by San Francisco's ATTIK, the ad was animated by Shilo.