Orangina, Did You Really Just Go There?

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Wow. We knew Orangina had pulp, but we didn't know they meant pulp like Pulp Fiction means pulp. (Or maybe we should be thinking Flashdance.)

Actually, there are a few other movie references worth noting in this commercial, which will change the way you look at forest animals. Seriously. Inter-bestial relationships were beyond our realm of Orangina-oriented thinking, plus we've never seen a flamingo pole dance before.

Says CD Todd Mueller of Psyop, "I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it." In terms of sheer logic, that's not really helpful, but it puts the spot in context.

(Dude, our dad gives us this stuff when we go home for the holidays!)

Catch more info on the creators, and Steve's take on the spot, here.

by Angela Natividad    Nov-15-07    
Topic: Brands, Commercials, Racy, Strange



To Win Customer Confidence, Stevinson Points Fingers at the Weatherman

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"Trust all wheel drive, not the weatherman." Big grins for those who can point to the irony in this campaign. See ads here.

Put together by TDA Advertising & Design, Boulder, for Stevinson Automotive.

All told, we like it all right.

by Angela Natividad    Nov-14-07    
Topic: Campaigns, Commercials, Good



Disgruntled Stuffed Animals Butt Heads, then Hug, for Zune

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New ad for Zune Arts: Masks, which follows the "don't fight; sharing is caring!" trail that this one started. Imagine the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we're in business.

The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is “Young Men Dead” by The Black Angels.

This was the last time we liked a Zune ad.

The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it's "bigger, faster, stronger." Yeah, we've heard that one before.

This one does look faster, though. But what does it mean to be "bigger" and "stronger"?

by Angela Natividad    Nov-14-07    
Topic: Brands, Commercials



Animals With Boobs, Booties, Packages, Orgiastic Rituals Amuse

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Indeed oddity reigns supreme in this French Orangina commercial during which animals with bikini-clad breasts and Speedo-clad packages cavort in some strange mashup of The Jungle Book and Eyes Wide Shut. There's even a little Flashdance in there too, It all culminates with the orgasmic bursting forth of Orangina bottles ridden by Zebras who unleash a Scary Movie-style blast of excitement all over a bikin-clad rabbit. Yes, you read that right.

We love it purely for its over-the-top presentation and we hate that we'll never see it on TV in America. Although, who thought those Herbal Essense orgasm ads would ever fly?

FFL Paris created the spot. Th Mill, Stink and Psyop produced.

by Steve Hall    Nov-13-07    
Topic: Commercials, Good, Racy, Strange



Drew Barrymore Joins Parade of CoverGirls

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It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.

In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.

by Steve Hall    Nov-13-07    
Topic: Brands, Celebrity, Commercials, Good



Firebrand Goes Beta, Still Leaves Us Flummoxed

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Maybe we're stupid. Maybe we're dumb. Maybe we're old school but we simply can't understand why the creators of Firebrand believe it will amount to anything more than a great resource for the ad community to see each other's commercials. Really. Do you know anyone outside of advertising that would actively seek out a website or a cable channel to view commercials, the very thing they are so blissfully skipping with their DVRs? Please. Tell us. We want to meet one of these gluttons for punishment.

more »

by Steve Hall    Nov-13-07    
Topic: Cable, Commercials, Online, Worst



Guinness Does Honda Cog...For $21 Million

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We've seen this Guinness ad. Have you? it falls squarely into the Honda Cog category. We're not saying it was a one take shot like Honda Cog was but it's pretty spectacular in its own right. It's said to have cost $21 million. That's a lot of money for a short lived commercial but one assumes it costs what it costs to make detail like this happen. We're not sure we like this spot or not. We admire its effort but it just doesn't seem as clever as the Honda Cog spot.

Some, though, might argue it's far more clever due to it's expansive nature as compared to the laboratory-like setting in which the Honda Cog spot was shot. As with anything, it's a matter of opinion. But $21 million is a lot of money to spend on a commercial. Especially one that isn't original. Then again, neither was the Honda Cog spot. But we're nitpicking here. It's a good spot. It's fun to watch. AMV/BBDO created.

by Steve Hall    Nov-12-07    
Topic: Commercials, Good



Sprint Goes Splitsy in Multi-Tasky 'More Yous' Spot

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Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.

The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.

See it at AdWeek.

by Angela Natividad    Nov-12-07    
Topic: Brands, Commercials, Strange, Television



Wonderbra Makes You Come in the Air

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So yes, we're in catch up mode but we can't let this excellent Wonderbra commercial which spoofs the Cadbury Gorilla commercial in which a gorilla patiently waits for the drum section of the Phil Collins In the Air Tonight song to begin.

Wonderbra has replaced the gorilla with a model wearing a bra who, like the gorilla, patiently awaits the drum section. Once the section begins, the Wonderbra-clad model begins playing which, of course, causes a significant amount of breast bounce to occur. The camera zooming in and out on her breasts accompanied with the lyrics "well I've been waiting for this moment all my life, oh Lord, I can feel it coming in the air tonight" isn't lost on us one bit. Nice job.

by Steve Hall    Nov- 9-07    
Topic: Commercials, Good, Racy, Spoofs



Here's a Roundabout Idea: Shoot the Set Designers Putting the Spot Together

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Psyop, the production company behind Coke's Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.

Watching something get put together in fast-forward is a pretty cliched technique. But "More Real" is worth watching since it's:

a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car

Chicago-based agency TwoXFour created the ad.

by Albert Kugel    Nov- 8-07    
Topic: Commercials, Television










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