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It's a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).
Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick's Sporting Goods. We wouldn't call it the best spot we've seen, but it's got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.
W+K: what did we say about an ad not being a film?
Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.
In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.
The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.
This is your brain on drugs. No, wait. This is your brain on student loans. No, there's no brain frying in a fry pan but this new commercial for Think Financial gets cute with a talking brain that explains how easy it is to get financial aid for college. Adrants reader Lisa, who was kind enough to send us this oddity remarked, "The brain itself looked like a squishy Nerf football or worse yet a female body part." Eew. But she's kinda right.
A little bit Happiness Factory and a little bit OutPost Gerbil Cannon, this new commercial for Guinness created by BBDO in Ireland and edited by Cut + Run celebrates what's inside its beer by shooting futuristic-looking Speed Racer-like guys out of what looks like musical instruments onto a set of drums. The result is an orchestral masterpiece of sorts
And, yes, we get it. The guys are beer. Though we are a bit irked by that first shot which is supposed to be the reflection of beer in one of the guy's helmets but, rather, looks a bit like a melting brain. But that's just us. Similar as it might, in theory, be to the aforementioned spots, it does get points for a certain originality we find hard to describe.
The four day shoot used real stunt men shot out of real air cannons onto real, eight-foot drums specially made for the shoot. Now that's a shoot we wouldn't mind attending.
As the last pair of Beatles and the Saatchi guys will tell you, music and advertising make a passionate, but occasionally fatal, mix.
Bassist Brian Ritchie of the Violent Femmes is suing vocalist Gordon Gano for lack of attribution on some songs and inaccurate earnings distribution.
The lawsuit also alleges Gano "[trashed] the band's reputation" by licensing the use of "Blister in the Sun" in a Wendy's ad.
Ooh, pulling out the big guns. The ad doesn't strike us as super-controversial, but fans feel differently. One blogged, "My ears perked up. Then my jaw dropped. Then my heart sank."
Awww. There, there. Maybe it's the ad's white-collar aspect. Hey, an '80s folk-punk band can't stay young forever, and at some point even fans must exchange the bong for the mousepad. We'd cry in sympathy but, oh, we don't know how.
Thanks Brian for the tip.
Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.
AdPulp gives us good reason why America is such a great country. Or not. And why all this wonderful freedom we have doesn't always stop us from acting like complete idiots. Oh but wait, this is a car dealer commercial. Now it all makes sense.
In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.
But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.
This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)
The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"
"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."
He somberly added, "The commercial didn't really make me want to buy it, though."
When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.
Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.
We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.