For its "safest accidents" effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.
Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company's last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.
Naturally, the moral of this story is, "The safest accidents are the ones that never happen."
Here's a spot for Pioneer's Kuro television by TBWA/Chiat Day and production firm Superfad. It's called Enter.
The ad promised to blow us away but never got around to it. Maybe our headphones need more bass or something.
Perfectly illustrating the lustful fantasies of the male mind and how those fantasies can harm others comes this brilliantly informative commercial from Mercator. Acknowledging men's penchant (or helpless desire) for younger, hotter, sexier, cuter, slimmer, bustier and more bootylicious, Mercator, with simple visuals and a few words, urges women to rely upon themselves when it comes to their financial stability.
Iceland doesn't want to be left out of the whole Last Supper ad scandal thing so here we have yet another ad that plays with that final meal. In this ad, Jesus is looking for Judas because the Last Supper is about to begin. In the commercial, Jesus gives Judas a call on his Siminn-powered Sony Ericsson 3G video phone and asks him where he is. The two converse using the phone's 3G-powered video capability. Come to find out, he's telling jokes to a few men and, because our biblical skills are sorely lacking, we don't know whether this ad is supposed to be funny or offensive. Or, that it's just bad. You tell us. EnnEmm Advertising created the spot.
This commercial comes right along with the controversial Folsom Street Fair ad which created a version of the Last Supper with semi-nude men and women along with bondage and sex toys. Miller Brewing was embroiled in the controversy for its sponsorship of the ad. Some call it blasphemy. Others label it humor. We just get a kick out of the media frenzy these things create.
This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.
Put together by the Kaplan Thaler Group, NYC.
This campaign for Lincoln Financial Group, by 22squared, would be awesome if the sound weren't out of sync, and if they tossed in some comic relief.
Because if our future self came and chatted us up during some critical moment in our lives, we wouldn't just let them go on and on about money. We'd have some questions of our own, including:
- How did you get here?
- Has someone cured cancer?
- When did I get that awful haircut?
See the Nursery and ER spots.
The campaign is called "Hello Future." And we have to admit these people are onto something, having too often shelved the IRA in favour of a new pair of jeans.
This pair of new Washington lottery ads by by Publicis, Seattle highlights the power of human ingenuity when it comes to finding hiding places for important items.
Watch a woman (who looks a lot like this non-woman) retrieve her boss' ticket from down his throat. And watch this dude slam his cast into hard objects.
Come on, guys. Reality has given us plenty of better scenarios. Where's the guy shoving the ticket in his ass along with the coke rock? Where's the series of wild-eyed bandits cutting open the livers of (apparently) sleeping children?
Do it like you mean it!
This spot, which seems to be targeted exclusively to truckers, lumberjacks and Wrangler jeans owners, was put together by Anonymous Content.
We like how at the end you can hear everyone going, "YAAARR!"
This ad is part of an Australian road safety campaign that's become a big winner amongst citizens Down Under.
Instead of sharing cautionary tales about traumatic crashes, the message here is simple:
Men who speed have small dicks.
And to bring boisterous tire-burners down to size, the ad introduces a useful new gesture: nonplussed women and put-off buddies wiggling pinkies to illustrate speeders' "insecurities."
Apparently, American Airlines was on to something when it launched its "We Know Why You Fly" campaign a few years ago. We're told the campaign has increased awareness of the airline from 50 percent to 85 percent "in some key markets and among business travelers." Of course, "some key markets" could be Ketchikan, Alaska and Bangor, Maine but let's not rain of their celebratory parade.