Apparently, American Airlines was on to something when it launched its "We Know Why You Fly" campaign a few years ago. We're told the campaign has increased awareness of the airline from 50 percent to 85 percent "in some key markets and among business travelers." Of course, "some key markets" could be Ketchikan, Alaska and Bangor, Maine but let's not rain of their celebratory parade.
Here's a pair of commercials for the Swedish beer Falcon that pits man against man in a game of typical male oneupmanship. As men argue over who's beard is thicker and who can withstand the coldest of temperatures exclaiming "really thick" and "really cold," Falcon's "really beer" message is really clearly delivered. Again, simplicity wins.
The campaign was created by Saatchi & Saatchi Stockholm and produced by Social Club.
Here's a wink-wink nudge-nudge type of spot meant to tell us that while Lexus would never actually approve of making doughnuts, tearing into corners or nailing sweet spots, its '08 GS is certainly equipped to.
We like to compare this subtle new tongue-in-cheek attitude to those gleefully bad-ass -- but still luxury-class -- Audi ads.
The spot, which debuted this evening during Boston Legal, is brought to you by Team One Advertising, LA, and visual effects firm a52. We wish Lexus would try being funny more often. Generally speaking it can be a bit ho-hum.
Heh-heh. This bad-boy was put together by Doom & Dickson of the Netherlands.
We're so glad there are companies out there like Odol making mouthspray because holding Listerine in our mouths for 60 seconds takes way too long, and chewing gum makes our jaws tired.
Final Cut and DDB, Chicago show us why male opera newbs foam out of their tuxedos and why college guys so often select Pomeranians for pets.
(Assuming either of these things actually happen.)
The answer: Bud Light. Of course!
Crush, Toronto presents us with part two of the campaign for Douglas Coupland's novel The Gum Thief. In this installment of love and apocalypse to Muzak and stray stapling, we learn the following:
- Bethany is expectedly into crows
- Roger's dead ambitions sound familiar (ever want to be the next F. Scott? Have a seat, take a glass)
- Glove Pond, the fictional book within the book, is still about people drinking. Also, we're hellbent on incorporating the phrase "manfailure" in some future conversation.
Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.
Our friend who, sadly, we haven't seen in a while, The Silly Girl, gives us the recent Toyota Tacoma commercial fashioned after the famed Leroy Jenkins World of Warcraft video which made the rounds last year. Good stuff. That is if you play the game. We're betting more than a few people who saw this on TV uttered a collective WTF?
We were hanging out at Advertising Week after this session when we came across Marc Lucas, the one-time ECD at Ogilvy, Manila.
It's not often ECDs want to talk without attacking us with blunt objects first, so we hung out for awhile and chatted. Eventually he started talking about DHL, one of the brands he worked with.
We don't know too much about DHL aside from that the trucks are yellow and it's got a huge client base in Third World countries. But apparently it tried holding its own against the States' Big Two for awhile.
This is a spot for Nestle's new Frogz Eggz, which is some sort of popsicle/jelly concoction.
We don't know what's more unsettling: that we've been asked to "wrap our tongues around" the product, or the thought of using our tongues to find "frog eggs" in the ice cream.