Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.
Our friend who, sadly, we haven't seen in a while, The Silly Girl, gives us the recent Toyota Tacoma commercial fashioned after the famed Leroy Jenkins World of Warcraft video which made the rounds last year. Good stuff. That is if you play the game. We're betting more than a few people who saw this on TV uttered a collective WTF?
We were hanging out at Advertising Week after this session when we came across Marc Lucas, the one-time ECD at Ogilvy, Manila.
It's not often ECDs want to talk without attacking us with blunt objects first, so we hung out for awhile and chatted. Eventually he started talking about DHL, one of the brands he worked with.
We don't know too much about DHL aside from that the trucks are yellow and it's got a huge client base in Third World countries. But apparently it tried holding its own against the States' Big Two for awhile.
This is a spot for Nestle's new Frogz Eggz, which is some sort of popsicle/jelly concoction.
We don't know what's more unsettling: that we've been asked to "wrap our tongues around" the product, or the thought of using our tongues to find "frog eggs" in the ice cream.
In this ad by TBWA\Chiat\Day, LA for FAO Schwarz -- er, the Visa check card, we mean, a bunch of people wander around in a toy store while juggling toys.
The ad just doesn't hit the spot.
We never really got used to the "Life takes Visa" thing. It's like a second-rate "Priceless" -- which is ironic, because Mastercard's like a second-rate Visa.
We were trying very hard to watch this Bacardi spot called Made to Mix. But the media people stuck it on Veoh and there was this interactive MarketWatch ad playing right next to it. So our eyes darted frantically back and forth and in the end we decided neither was worth much of a damn.
Dentsu, Canada put together this spot -- dubbed its "latest and greatest" -- for the Lexus H. (The H stands for "hybrid".)
You know, no one could ever accuse Lexus of being too flashy. For an upper middle class status symbol, it manages to resist the compulsion amazingly well.
If you want the back story on the creation of Sony's Play-Doh, you can view the Making Of video here. No mention is made of where the idea for the commercial originated which, depending upon your viewpoint, matters or is completely irrelevant.
We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.
Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?
Everyone plays with their food from time time time. Perhaps, because what's on the plate isn't very palatable. Maybe it's the result of nervousness while on an awkward date. Maybe one too many martinis were consumed prior to dinner and one more bite of food will, assuredly, turn the stomach into a launch vehicle for its contents. But how many people play with food just to make a commercial?
OK, so a lot of people do but this Leo Burnett Toronto-created, Head Gear Animation-produced commercial for Kellogg's All-Bran Guardian goes far beyond pushing food around with a fork or styling it for a photoshoot. In this commercial, the food becomes the makings of a video. Enjoy.