Dentsu, Canada put together this spot -- dubbed its "latest and greatest" -- for the Lexus H. (The H stands for "hybrid".)
You know, no one could ever accuse Lexus of being too flashy. For an upper middle class status symbol, it manages to resist the compulsion amazingly well.
If you want the back story on the creation of Sony's Play-Doh, you can view the Making Of video here. No mention is made of where the idea for the commercial originated which, depending upon your viewpoint, matters or is completely irrelevant.
We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.
Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?
Everyone plays with their food from time time time. Perhaps, because what's on the plate isn't very palatable. Maybe it's the result of nervousness while on an awkward date. Maybe one too many martinis were consumed prior to dinner and one more bite of food will, assuredly, turn the stomach into a launch vehicle for its contents. But how many people play with food just to make a commercial?
OK, so a lot of people do but this Leo Burnett Toronto-created, Head Gear Animation-produced commercial for Kellogg's All-Bran Guardian goes far beyond pushing food around with a fork or styling it for a photoshoot. In this commercial, the food becomes the makings of a video. Enjoy.
It's almost impossible to remember, given what's happened between now and then, but Christina Aguilera and Britney Spears used to be on the same track career path towards stardom. Obviously, things have changed over the past several years for the former Mouseketeers.
For Spears, it's been mostly for the worse. For Aquilera, it's been a smooth sail so it isn't a surprise she comes of as the elegant lady she is in this latest celebrity perfume campaign for her namesake's fragrance. Yes, Aguilera had her slutty 'Dirty' period but she's settled quite nicely into the blond bombshell category and appears happy to stay. Spears (who has also done her fair share of fragrance commercials), well, let's not dwell but, rather, enjoy Aguilera's new commercial.
We were actually surprised here. This spot poses as a home video taken by a proud father of his baby's first steps. If you've ever witnessed a child walk for the first time, you know what a triumphant feat it is - and that it doesn't last long.
That's the first thing that sticks out.
The kid seems to be walking for an impressively long time with the dad following closely behind, cooing in paternal awe. Then they get to the front door, and POW! -- the kid's off like a shot! Pops couldn't keep up if he wanted to. The ensuing mayhem made us LOL.
Conjuring the weird and the WTF, Pasedena-based Ayzenberg has created three deliciously odd commercials for the hugely popular (out side the U.S.) game Maplestory, a free game, from Korean company Nexon, that makes it's money from in-game micro-transactions, a somewhat new trend in gaming. Called Fish, Pig and Snail, the commercials were directed by Erich Joiner along with Ocsar winning DP, Robert Richardson.
The campaign recently launched on MTV, MTV2, Comedy Central, G4, Cartoon Network' Adult Swin, Sci-Fi and Fuse.
This is the first of a promotion by Crush, Toronto for Douglas Coupland's new novel The Gum Thief, "a story of love and looming apocalypse set in the aisles of an office supply store."
We're going to take a wild shot in the dark and say the innocuous office supply is Staples, because use of the word staples, the brand Staples and the object staples has hit us a few times. Of course, we could be totally wrong.
The spots cover three elements: protagonists Roger and Bethany, and The Glove Pond -- a novel inside the novel. Coupland narrates and each spot kind of makes us hate life, but in a funny way. We'd be receptive to reading the book, but mainly we feel compelled to sit around making staple animation. (See Bethany.)
Under the premise that contemporary families have become little more than communal strangers, Panasonic tries bringing back family time with its "family" of HD products and this ad.
Because nothing bonds like Shrek in HD.
The ad debuted last week on ABC and USA Today and is part of Panasonic's Living in High Definition campaign. (Get it? "High definition"?)
If you think your family could use some lessons a la Full House from Panasonic, you could win a spot in the program by entering here. Lucky households will make formal pledges to spend more time with one another and other super-exciting stuff.
Thank Kirshenbaum Bond + Partners for this winner.
One thing we can say about French AIDS PSAs: they're compelling and almost always raunchy, even if they don't always take on a playful persona.
Leo Burnett, Paris just put together Sidaction, which pairs the heat of the moment with a crucial truth about sex in an AIDS-slammed environment.
Beyond an orgy of writhing bodies, the spot's end leads to jarring -- but not pushy -- imagery. We hate to ruin the surprise, but you'll never look at the hourglass scene in Disney's Aladdin the same way again.
It's great work. Now if only we could stop thinking about Vaseline.