If You Do What TJ Smith Does in This Nissan Sentra Ad In Real Life You Will Look Like An Idiot

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Here's the problem with ads that celebrate the glory of a song that makes you want to to sing along with it and share that joy with friends. Unless you are doing this in a commercial, everyone on the planet looks at you like you have a screw loose (sorry, we can't use our favorite word here anymore).

But if it's a Nissan Sentra ad and its YouTube dude TJ Smith doing the singing, it's all good. But as disclaimers often state, don't try this at home.

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by Steve Hall    Jun- 5-14    
Topic: Commercials



Only in Hay Day Do Pigs Gleefully Hand Over Bacon to Hot Tub Time Machine Guy

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Not that the popular mobile game Hay Day actually needs promotion but we're glad Barton F. Graf 9000 is on the case. They're out with a dry humored spot for Hay Day entitled Cowboy.

Only in Hay Day land can crops grow plentifully without rain, eggs be easily acquired and bacon be handed to Hot Tub Time Machine guy, Craig Robertson, all without the death and dismemberment that goes into putting bacon on your plate in the real world.

Currently the video has 4.6 million views on YouTube. Yes, 4.6 million in 6 days.

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by Steve Hall    May-29-14    
Topic: Commercials



This Epic Ads Steals Taglines From Other Brands. You Won't Believe What It's For

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There are ads that poke fun at other brands. There are ads that poke fun at the ad industry. There are ads that poke fun at big brand advertising. There are ads that poke fun at advertising's propensity to over-hype the simplest of things. This ad is all four of those things and more.

We're not going to tell you what it's for. Just watch. We will, however, say you may feel like eating a bit more healthy after viewing this ad.

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by Steve Hall    May-19-14    
Topic: Commercials



Without Realizing, People Are Murdering Each Other In This Mexican Environmental Ad

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Here's a beautiful piece of creative entitled Help Save Us from Publicis Mexico for Mexican environmental group, CEMDA, that deftly illustrates the effect humans have on their environment and how they re inextricably intertwined.

In the ad, we see a logger, a hunter, a driver, an ice fisher, all of whom are engaged in acts that are detrimental to the environment. With increasingly quicker intercuts, the ad drives home its point that humans are damaging the world around them. And as the ending is revealed, that damage has a direct affect not only on the planet but on people as well. .

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by Steve Hall    May-14-14    
Topic: Commercials



Kona Brewing Suggests Multi-Taskers Try Some 'Single-Tasking'

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Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of "mainlanders," Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you'll send emails about the first meeting is, well, not so great.

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by Steve Hall    May-12-14    
Topic: Commercials



See John Lewis Time Travel Through 150 Years of English History

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While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next.

With the tagline, "For 150 years you've never stood still. Neither have we," it would seem John Lewis wants everyone to know its changed to meet the changing needs of everyone's changing needs over the changing years.

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by Steve Hall    May- 7-14    
Topic: Commercials



Gunshots, Explosions, Angry Mobs Make This Vacation One to Remember

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Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination's many attractions which, when explained out of context, can be a bit off putting.

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by Steve Hall    May- 5-14    
Topic: Commercials



Yet Another Marketer Comes Up With Yet Another Name For the Commercial

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Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever.

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by Steve Hall    May- 1-14    
Topic: Commercials



Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots

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Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

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by Steve Hall    Apr-29-14    
Topic: Commercials



Booking.com Celebrates Women Who Love to Vacation Without Their Men

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Hmm. Celebrating the notion that loving couples don't truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand's own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

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by Steve Hall    Apr-28-14    
Topic: Commercials










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