JWT Tests, Sun-Maid Spoofed, Fathers Emasculated

CapturFiles-Sep-26-2012_01.11.40.jpg

- Pretty girls (and guys) test new JWT Amsterdam website.

- Here's an interesting Sun-Maid spoof.

- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.

- Yet another commercial that portrays fathers as irresponsible blithering idiot.

- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.

more »

by Steve Hall    Oct- 3-12    
Topic: Agencies, Cause, Commercials, Strange, Video



I'm Sweating My Pickles Off!

CapturFiles-Oct-03-2012_02.01.15.jpg

New work from RedSquareAgency for Momma Goldberg's Deli has some tongue and cheek fun with a trio of steamed sandwiches. Apart from the fact that steaming a sandwich usually results in a very soggy bun, we won't fault RedSquare Agency for that. After all, they're just the ad agency. It's Momma Goldberg who has to come to the realization that steaming is for truck stops. Get yourself one of those conveyor belt ovens, Momma. Way better.

more »

by Steve Hall    Oct- 3-12    
Topic: Commercials



Litter Genie Gives Cats Sixties-Style Drug Trip

CapturFiles-Oct-03-2012_11.56.15.jpg

This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to "keep doing its business, because you know he's going to be doing his."

In addition to the TV spot, Litter Genie and JWT New York will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres - R&B, psychedelic and heavy metal - transforming any cat into a rock star that's worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.

Cat Snaps will also showcase a series of three digital videos by JWT New York of musical performances by cats in R&B, psychedelic and heavy metal themes.

more »

by Steve Hall    Oct- 3-12    
Topic: Commercials, Strange



Target Launches Ad Campaign About Developing An Ad Campaign

CapturFiles-Oct-02-2012_03.42.35.jpg

Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.

more »

by Steve Hall    Oct- 2-12    
Topic: Campaigns, Celebrity, Commercials



OpenSky Touts Its Celebrity-Recommended Shopping Site

opensky_commercial.jpg

For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."

The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.

more »

by Steve Hall    Oct- 2-12    
Topic: Commercials



Snickers' Horseless Headsman Fails to Scare

CapturFiles-Oct-02-2012_11.46.50.jpg

We love the oddity of this BBDO New York-created work for Snickers. Pirouetting off the classic Headless Horseman motif made popular in the Legend of Sleepy Hallow, the agency created the Horseless Headsman. Voiced rather brilliantly by Ezra Buzzington, the Horseless Headsman stumbles upon a group of trick or treaters in an attempt to scare them.

Ever jaded, these kids just don't get it. As much as our Horseless Headsman attempts to send a chill through the spine of these youngsters, it is to no avail. They ask, "How is that even scary?"

more »

by Steve Hall    Oct- 2-12    
Topic: Commercials



'Softness Boogieman' Brings Psychedelic Cleanness to Laundry

CapturFiles-Sep-28-2012_11.19.22.jpg

Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.

more »

by Steve Hall    Sep-28-12    
Topic: Commercials, Strange



Cisco Behind Every Politician's Big Moment

CapturFiles-Sep-27-2012_03.36.44.jpg

"As a candidate prepares for a big speech, Cisco's collaboration and multiple device products serve as a key member of the team by blending the whole process seamlessly."

Oh so this is how Presidential speeches are prepared. Who new? It seems presidents and politicians the world over would be helpless without Cisco's collaboration solutions.

Goodby, Silverstein & Partners created.

more »

by Steve Hall    Sep-27-12    
Topic: Commercials



Papa Gino's Causes People to Drop Everything And Eat

CapturFiles-Sep-27-2012_01.51.25.jpg

Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.

Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."

more »

by Steve Hall    Sep-27-12    
Topic: Campaigns, Commercials



Lana Del Ray Does 'Blue Velvet' For H&M

CapturFiles-Sep-24-2012_12.43.48.jpg

Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.

Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."

It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.

more »

by Steve Hall    Sep-24-12    
Topic: Commercials, Strange, Video










Featured FREE Resource: