Bundaberg Rum, the brand that had all kinds of fun blowing up an alligator on a golf course...and then apologizing for it...is out with a new commercial that, well, blows up the true history of how Bundaberg Rum came to be.
Directed by Mike McGuire, the story of Bundaberg Rum having been born out of a surplus of molasses in 1885 shifts over the years, as is the case with many historical retellings, into a story filled with wonder and grandeur. Watch here as the brand has disabled embedding.
This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences...much like Facebook.
- Pretty girls (and guys) test new JWT Amsterdam website.
- Here's an interesting Sun-Maid spoof.
- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.
- Yet another commercial that portrays fathers as irresponsible blithering idiot.
- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.
New work from RedSquareAgency for Momma Goldberg's Deli has some tongue and cheek fun with a trio of steamed sandwiches. Apart from the fact that steaming a sandwich usually results in a very soggy bun, we won't fault RedSquare Agency for that. After all, they're just the ad agency. It's Momma Goldberg who has to come to the realization that steaming is for truck stops. Get yourself one of those conveyor belt ovens, Momma. Way better.
This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to "keep doing its business, because you know he's going to be doing his."
In addition to the TV spot, Litter Genie and JWT New York will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres - R&B, psychedelic and heavy metal - transforming any cat into a rock star that's worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.
Cat Snaps will also showcase a series of three digital videos by JWT New York of musical performances by cats in R&B, psychedelic and heavy metal themes.
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."
The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.
We love the oddity of this BBDO New York-created work for Snickers. Pirouetting off the classic Headless Horseman motif made popular in the Legend of Sleepy Hallow, the agency created the Horseless Headsman. Voiced rather brilliantly by Ezra Buzzington, the Horseless Headsman stumbles upon a group of trick or treaters in an attempt to scare them.
Ever jaded, these kids just don't get it. As much as our Horseless Headsman attempts to send a chill through the spine of these youngsters, it is to no avail. They ask, "How is that even scary?"
Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.
"As a candidate prepares for a big speech, Cisco's collaboration and multiple device products serve as a key member of the team by blending the whole process seamlessly."
Oh so this is how Presidential speeches are prepared. Who new? It seems presidents and politicians the world over would be helpless without Cisco's collaboration solutions.
Goodby, Silverstein & Partners created.