This is cute. In this trilogy of ads, Intel pairs assembly-line imagery with compelling background narrative that lends the sense these chips aren't just cogs in the wheel; they're personalities seeking unique opportunities out in the world.
Observe how chips look for love, ponder their possibilities on "graduation day" and whistle while hard at work.
The campaign, which was produced by Anonymous for agency McCann Erickson, makes a great companion series to HP's The Computer is Personal Again, which focused on how the personalities of computer owners imbued the computer itself.
This is pretty neat. Here's the Nissan Rogue ad that goes with the marble virals floating around on YouTube. Perhaps you saw it when it appeared during the season premier of Heroes last week.
But instead of a marble wandering its way through a neatly-hedged maze, the Rogue itself is speeding through an obstacle-ridden city.
Funnier still is this commentary from REmixed, which attributes the work entirely to his art director buddy Ken. The commercial is even dubbed "Ken's Nissan Rogue ad."
Our west coast contact wryly notes, "Maybe he even cooked the food for the crew at craft services..."
So auteur David Lynch has gone from Eraserhead to Blue Velvet to Twin Peaks to...a Gucci commercial? One could argue it's a sad state of affairs when all a down on his luck (misunderstood?) filmmaker has left is filming commercials. Or one could argue it's a step up since it seems every Hollywood director is doing it these days.
While we not sure about the soundtrack in this Gucci commercial - Blondie's Heart of Glass - visually, it's all David Lynch. It's like a scene out of Twin Peaks with supermodels dancing instead of that freaky little guy. In fact, if you replaced the Blondie tune with the Twin Peaks theme, it would be Twin Peaks. Don't get us wrong. We love Lynch. Though, we wish he'd hurry up and give us another Mulholland Drive or a Lost Highway we could actually understand.
After watching Dove's new Ogilvy-created commercial Onslaught, a follow up to Evolution, you might become a bit sickened you work in an industry that forces impossible ideals down the throats of innocent children. Now if you think that's overstating things a bit, just watch the new commercial. You know it's true. You know there are far too may "bigger, better, more beautiful, clearer, slimmer, fuller, trimmer" ads out there incessantly bombarding people with messages that basically say you're too fat, ugly, flat, dowdy, slobby for your own good and you simply must rush out and buy product after product after product that promise to turn you into a super model but will do nothing but drain your purse.
Why crash just one or two cars when you can turn multiple fender benders and head ons into a slo mo spectacle of ballet-like proportion? French car manufacturer Renault wen with the latter in a recent commercial for its line of vehicles. Shot on what appears to be salt flats, multiple Renaults spin, pirouette, promenade, cabriole and generally move with grace while at the same time collide dramatically on ground and in mid-air in one of the best car commercial we've ever seen.
Look! Look! It's a movie trailer that's actually an ad! Gee, that's never been done before. But as Shooter's Post & Transfer (which post-produced) COO Ray Carballado tells us, "As more and more advertising becomes content and effects driven post houses have to have the talent as well as the technology to pull off more than a 30-second spot." Well, right you are, my friend. A movie trailer. Now that's some rockin' shit!
Anyway. In the trailer, Philadelphia Eagles QB Donavan McNabb must defeat the mortals so he can live forever so says "some weird, old guy." So McNabb trains while the old guy does a twist on the John Cusack Say Anything boombox thing forcing McNabb to listen to sportscasters pummel him with negative comments. Somehow it resolves to a showdown between McNabb and...uh...a field full of ghostly football players.
We all know Second Life jumped the shark long ago but when an Ad Council campaign pokes fun at something you know it's really over. This PSA for obesity prevention has fun with Second Life oddities while urging people to wait 15 minutes before having seconds because, as most people don't know, it takes the brain longer to realize the stomach's full than the stomach itself. The ad points to a site, launched Thursday, called Small Step which, among other things, educates people on portion control.
Other elements of the campaign kick off next week.
OK, here we go again. It's Sony Balls Part Three except this time it's called Sony Play-Doh. Apparently, 20 bunnies made out of Play-Doh (plasticine) and one giant 30 foot bunnie will roam the streets of New York courtesy of 40 animators and 100,000 stills all rolled up into a :60. The spot was shot in New York City in August and a teaser vid has been placed on the Bravia Advert site. So there you have it. Will it be as ballsy as Balls? As spectacular as Paint? We have no idea but we'll find out son enough when the :60 is released in the near future.
Oh look. Sears is getting hip! Whether or not that ever happens doesn't really matter but we do like this new commercial from Y&R Chicago which has some nice video effects courtesy of Zoic Studios. The models in the ad were shot on green screen. The environment they inhabit consists of thousands of photographs which were then animated and served up as a story book. Nice work.
We really wonder if people do their homework before launching what they believe will become something akin to the next YouTube. The idea of commercials as content has been done many times before and has failed each time. However, the recently launched Firebrand doesn't seem to care and believes its offering of the "coolest" commercials served up MTV VJ-style will connect "consumers directly with their favorite brands in an integrated environment." How many billions of time have we heard that before?
We tried really hard not to laugh when Firebrand CEO Roman Vinoly said, "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it." In an attempt to spin Firebrand as something other than a massive database of commercials, Vinoly adds, "On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO." Right, dude. They're still fucking commercials. Not The Sopranos.