Oh look. Sears is getting hip! Whether or not that ever happens doesn't really matter but we do like this new commercial from Y&R Chicago which has some nice video effects courtesy of Zoic Studios. The models in the ad were shot on green screen. The environment they inhabit consists of thousands of photographs which were then animated and served up as a story book. Nice work.
We really wonder if people do their homework before launching what they believe will become something akin to the next YouTube. The idea of commercials as content has been done many times before and has failed each time. However, the recently launched Firebrand doesn't seem to care and believes its offering of the "coolest" commercials served up MTV VJ-style will connect "consumers directly with their favorite brands in an integrated environment." How many billions of time have we heard that before?
We tried really hard not to laugh when Firebrand CEO Roman Vinoly said, "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it." In an attempt to spin Firebrand as something other than a massive database of commercials, Vinoly adds, "On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO." Right, dude. They're still fucking commercials. Not The Sopranos.
Every time we see a commercial for a violent video game we wonder if they are the cause of human violence or they are therapy for our violent tendencies. Personally, we don't care for games that involve beating/kicking/mauling the shit out of people purely for enjoyment. We know. It's weird. Everyone should enjoy a few hours of violence each day. It's good for the soul, right?
You've got to wonder though what some alien race thinks of us when they peer down on our world. We can imagine their first words to be, "What the fuck is wrong with those people? Killing each other over such idiocy as geographical borders and religious beliefs. They even have video games when the real thing isn't good enough for fuck's sake!"
Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald's. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.
Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the "I'm not gonna let a woman beat me" response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon's Dumb Dads.
While some will recognize The Odd Couple theme music in this new RPA-created Honda Civic Hybrid commercial and others won't, the message is crystal clear. There are clean people in this world and there are environmentally unconcious slobs. In the case of the two men in this commercial, one cares about the environment and one doesn't.
Throughout the spot, the former picks up the latter's trash as the go through their days, weeks and months commuting to work along the same path. It aligns very nicely with Honda's be good to the environment message and will likely appeal to those who do actually care and properly make fun of those who don't. All while selling a car. Nifty.
AdFreak calls our attention to this freakishly weird video for England's Plug TV which features a Jesus fatty taking a trip down from the heavens to visit the dirty, raw wold of human beings. It doesn't take long before he's drinking and magically turning flat chested librarian types into large-breasted, bikini-clad hotties whom he takes with him for a ride in his mega-stretch limo. That is until Dad gets angry.
Predictably, the Catholic church is a bit miffed.
Following the recent legalization of gambling advertising in the UK, London agency Personal has created a series of really weird spots to promote online casino Intercasino. In the spots, little people do strange things like roll down a hill as a pair of dice, ring bells and engage in a game of...little people toss? Anyway, see them all here for a lunchtime laugh.
We would never have guessed the ending for this racy German spot for Sensodyne, brought to our attention by CMM News. If P. Diddy's Unforgivable ended this way, we would have loved and not (completely!) hated it.
Key takeaway: Don't mess with somebody who's got sensitive teeth.
No one loves their car this much. Oh wait, this is Volkswagen we're talking about. Those freaks are whack. Just witness how much this guy loves his Jetta and will do anything to keep it clean before he picks up his girlfriend. Even if she has to suffer from his cleaning technique.
Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?
The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.