Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald's. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.
Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the "I'm not gonna let a woman beat me" response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon's Dumb Dads.
While some will recognize The Odd Couple theme music in this new RPA-created Honda Civic Hybrid commercial and others won't, the message is crystal clear. There are clean people in this world and there are environmentally unconcious slobs. In the case of the two men in this commercial, one cares about the environment and one doesn't.
Throughout the spot, the former picks up the latter's trash as the go through their days, weeks and months commuting to work along the same path. It aligns very nicely with Honda's be good to the environment message and will likely appeal to those who do actually care and properly make fun of those who don't. All while selling a car. Nifty.
AdFreak calls our attention to this freakishly weird video for England's Plug TV which features a Jesus fatty taking a trip down from the heavens to visit the dirty, raw wold of human beings. It doesn't take long before he's drinking and magically turning flat chested librarian types into large-breasted, bikini-clad hotties whom he takes with him for a ride in his mega-stretch limo. That is until Dad gets angry.
Predictably, the Catholic church is a bit miffed.
Following the recent legalization of gambling advertising in the UK, London agency Personal has created a series of really weird spots to promote online casino Intercasino. In the spots, little people do strange things like roll down a hill as a pair of dice, ring bells and engage in a game of...little people toss? Anyway, see them all here for a lunchtime laugh.
We would never have guessed the ending for this racy German spot for Sensodyne, brought to our attention by CMM News. If P. Diddy's Unforgivable ended this way, we would have loved and not (completely!) hated it.
Key takeaway: Don't mess with somebody who's got sensitive teeth.
No one loves their car this much. Oh wait, this is Volkswagen we're talking about. Those freaks are whack. Just witness how much this guy loves his Jetta and will do anything to keep it clean before he picks up his girlfriend. Even if she has to suffer from his cleaning technique.
Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?
The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.
What do you get when you cross a nasal spray ad with Coke's Happiness Factory ad? An ad for the Irish energy drink Lucozade, of course. Created by Ogilvy & Mather in Dublin and directed by Shilo, the spot gives us a look at what happens inside a person's brain when they decide to consume Lucozade Alert. We just wish it were actually true.
This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of. It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.
Called "At Last," the spec spot was written and directed by Max Guitierrez of Ringleader Productions.
Now there are some out there who would trash this latest work from Fallon for the NYSE as mindless blather but we like it. Perhaps it's the nifty animation from Stardust. Perhaps it's the metaphors that refer to areas of the NYSE. Perhaps. it's the soothing, baritone voice of the announcer. Perhaps it's that Fallon simply caught is in the rare state of a good mood. Whatever it is, we like this spot. Watch it and let us know what you think.