Arizona Launches Second Phase of Meth Campaign

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While not quite as powerful as the recent Montana Meth campaign which inspired us to write "watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off," the second phase of the Arizona Meth Project delivers the same powerful message: don't do it even just once.

The eight spot campaign, along with radio, print, outdoor and online, takes two different approaches. The first features kids wishing they had experienced other horrific events such as a car crash or a beating as opposed to getting hooked on Meth. The second envisions what a person's life becomes once they get hooked on Meth. The spots are powerful for sure but one does wonder how effective the scare tactic approach is. Peer pressure and the desire to fit in are almost insurmountable obstacles to overcome but the effort is worthy.

There are some recognizable faces in the spots including The O.C.'s Willa Holland. All the spots and the rest of the creative can be viewed here.

by Steve Hall    Sep-13-07    
Topic: Celebrity, Commercials, Creative Commentary, Good



With HD Magic, Stardust Turns Pontiac into Dream Machine

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You know, this is probably the coolest ad ever to sport a Pontiac. It actually made us want to look at one.

Directed by Stardust for Pontiac, via Leo Burnett, Detroit.

by Angela Natividad    Sep-13-07    
Topic: Commercials, Television



Brylcreem Does Honda Cog

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Who says Honda has a lock on the one-shot domino effect ad? Not London's WCRS who created this commercial for Brylcreem in which a guy seamlessly goes through his morning ritual...effortlessly, which is the tagline (tag word?) for the campaign. If only everything in life went that smoothly.

by Steve Hall    Sep-12-07    
Topic: Commercials, Good



Divine Intervention Illustrates Triumph Boat's Toughness

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The Lord Works in Mysterious Ways. It's not often, you have religion so intertwined with a mundane secular activity such as advertising but Triumph Boats has gone all out one this one to show just how tough its boats are and how a simple wish can elicit divine intervention.

We're not sure, though, who's being taught the lesson here. The boy who learns the power of pseudo prayer or the priest who realizes spiritual gifts don't always have to come in the form of hard to interpret intangibles. No matter. The bot gets his boat. The priest realizes materialistic desire might not be wrong. And Triumph gets to show just how tough their boats really are.

The Republik in Durham, NC created the ad.

by Steve Hall    Sep-11-07    
Topic: Commercials, Good



The LA County Fair Bimbos Are Back!

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The LA County Fair Bimbos are back again to celebrate this year's event. As we wrote last year; normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans.

This year the sisters are back with their equally bimbo-esque mom to tell all about how much fun riding bumper cars and eating pie can be. Enjoy.

by Steve Hall    Sep-11-07    
Topic: Campaigns, Commercials, Good



Emporio Armani Banks on Hopes that Gentlemen Prefer Beyonce

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Hrm. Here's a side of Armani we've never seen before.

For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.

Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.

by Angela Natividad    Sep-11-07    
Topic: Brands, Celebrity, Commercials



'Big Bang' Flips with (Too Much) Ease from Smart to Banal

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We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.

After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.

more »

by Angela Natividad    Sep-10-07    
Topic: Commercials, Online, Promotions, Television



Michael Mann Blends 'Last of the Mohicans' With Nike's Never Quit

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Sit back in your chair. Close your eyes. Imagine the theme music from the movie The Last of the Mohicans welling up inside your head. Picture Daniel Day-Lewis running through the woods and over the mountaintop to save Madeline Stowe from certain death. Now, open your eyes and watch this new commercial (YouTube or higher quality on the U.S. Nike site) from Nike called Never Quit directed by Michael Man. It's transfixing. It's intense. It puts you in the game. It makes your blood rush. It sends chills through your spine. It proves there's more than money in the game of American football.

Now, turn the sound off and watch it again. Pretty lame, right? Music is masterful, even more so than video sometimes, at conveying and amping up a message. Of course, we're partial to this sort of emotional manipulation but, then again, isn't that what advertising's about? Thanks, Bill for calling this to our attention.

by Steve Hall    Sep-10-07    
Topic: Best, Commercials, Creative Commentary



You Don't Need Hot Women to Sell Men's Underpants?

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We like Stanfield's. We like Stanfield's because it knows it's a corny underwear brand (as opposed to the other extreme), worn by a bunch of mama's boys. Or at least agency John St. does. (It probably doesn't help that the company is Canadian.)

Stanfield's latest campaign, "Separating the Men from the Boys," takes a handful of "unmanly"-men and adds embarrassingly "manly" characteristics to them. One such man brings inordinate heft to an exercise ball. Another turns down guy's night for book club. And another sports the power of polar-therm by conducting a conversation in a cold freezer.

The audio is slightly disconnected from the video, so try not to let that drive you crazy.

by Angela Natividad    Sep-10-07    
Topic: Commercials, Good



Hardee's Bootylicious 'Flat Bun' Teacher Causes Uproar in Tennessee

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The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.

Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."

more »

by Steve Hall    Sep-10-07    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy










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