It's probably every hunter's conceit that he's outfitted with a 'horse whisperer' gene that draws the animals near, like mice (or was it children?) to the Pied Piper.
Kittery Trading Post exploits that sad delusion with this ad by Rattle, which promises to outfit wilderness buffs with both gear and the right kinds of nature calls, so they won't embarrass their dogs.
Thanks for thinking about the dogs, Kittery. But is there any way you can help save the women?
This is good. Really good. Wilkinson razor has released a JWT France-created trailer and online game which focus on the neglect dads feel because their wives are so enamored with the softness of their new baby's skin. In order to win back their wives' affections, the men take to shaving with Wilkinson razors. Baby don't like this. No, no no. And baby goes all ninja rap on Dad's ass.
If you're Gillette and you want to sell razors, all you have to do is open your mouth and barf out some piece of shit Super Bowl ad. If you're not, you actually have to be creative...and entertain...and inform...and engage. Wilkinson does this very nicely.
While not quite as powerful as the recent Montana Meth campaign which inspired us to write "watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off," the second phase of the Arizona Meth Project delivers the same powerful message: don't do it even just once.
The eight spot campaign, along with radio, print, outdoor and online, takes two different approaches. The first features kids wishing they had experienced other horrific events such as a car crash or a beating as opposed to getting hooked on Meth. The second envisions what a person's life becomes once they get hooked on Meth. The spots are powerful for sure but one does wonder how effective the scare tactic approach is. Peer pressure and the desire to fit in are almost insurmountable obstacles to overcome but the effort is worthy.
There are some recognizable faces in the spots including The O.C.'s Willa Holland. All the spots and the rest of the creative can be viewed here.
You know, this is probably the coolest ad ever to sport a Pontiac. It actually made us want to look at one.
Directed by Stardust for Pontiac, via Leo Burnett, Detroit.
Who says Honda has a lock on the one-shot domino effect ad? Not London's WCRS who created this commercial for Brylcreem in which a guy seamlessly goes through his morning ritual...effortlessly, which is the tagline (tag word?) for the campaign. If only everything in life went that smoothly.
The Lord Works in Mysterious Ways. It's not often, you have religion so intertwined with a mundane secular activity such as advertising but Triumph Boats has gone all out one this one to show just how tough its boats are and how a simple wish can elicit divine intervention.
We're not sure, though, who's being taught the lesson here. The boy who learns the power of pseudo prayer or the priest who realizes spiritual gifts don't always have to come in the form of hard to interpret intangibles. No matter. The bot gets his boat. The priest realizes materialistic desire might not be wrong. And Triumph gets to show just how tough their boats really are.
The Republik in Durham, NC created the ad.
The LA County Fair Bimbos are back again to celebrate this year's event. As we wrote last year; normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans.
This year the sisters are back with their equally bimbo-esque mom to tell all about how much fun riding bumper cars and eating pie can be. Enjoy.
Hrm. Here's a side of Armani we've never seen before.
For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.
Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.
We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.
After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.
Sit back in your chair. Close your eyes. Imagine the theme music from the movie The Last of the Mohicans welling up inside your head. Picture Daniel Day-Lewis running through the woods and over the mountaintop to save Madeline Stowe from certain death. Now, open your eyes and watch this new commercial (YouTube or higher quality on the U.S. Nike site) from Nike called Never Quit directed by Michael Man. It's transfixing. It's intense. It puts you in the game. It makes your blood rush. It sends chills through your spine. It proves there's more than money in the game of American football.
Now, turn the sound off and watch it again. Pretty lame, right? Music is masterful, even more so than video sometimes, at conveying and amping up a message. Of course, we're partial to this sort of emotional manipulation but, then again, isn't that what advertising's about? Thanks, Bill for calling this to our attention.