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For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.
With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.
As only the British can, here's a Triumph Motorcycle commercial that's both understated in it's matter-of-fact, deadpan delivery and over the top with its driest of English humor. Ever wonder how a Triumph motorcycles is built? Wonder no more as this commercial takes you through the manufacturing process from engines created through some sort of embryonic process to the testing process which involves men with their legs spread while laying on the ground.
The Truth campaign's latest commercial informs the public tobacco companies, in 1996, said drinking a glass or two of whole milk is riskier than second hand smoke and does so in its usual fashion with Derrick Beckles...and his glasses... visiting a dairy farmer. The perplexed farmer simply can't believe anyone could say such a thing about something so wholesome as milk. Though there are those out there who think drinking milk is disgusting, claim most milk contains harmful additives and the fat content (remember, we're talking whole milk here) is bad for the body, equating that to the inhalation of second hand cigarette smoke is a bit of a stretch even for the Truth campaign.
Why doesn't the Truth campaign just show a picture of this dude and be done with it.
For Brazil's Brahma Beer, agency Nice Shoes put together this head-bopping spot about improvising to keep entertained. We liked the mellow vibe - it actually made us want to lie around and drink while watching two sweaty heaving men play pong with flip-flops.
We're ashamed to say we never considered slipper pong, but that's because we have Candystand.
Really. Why exhaust your brain in the scorching heat when you could sit inside on the Internet and work on your emo pallor? Bloodless has so replaced sun-kissed.
We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.
Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.
The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?
Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with its actual appearance.
Advertising for Peanuts points us to a Nike ad put together by Wieden & Kennedy, Amsterdam for the UK.
It's a lot more casual than other work they've done but maybe it's a precedent-setter for the type of tone their iPod collabo will take. Because really, we haven't seen jack out of this liaison since the OK Go liftoff.
Audi continues her campaign of lux nose-tweaking playfulness with this spot called Audi in Crescendo.
Word on the street (read: an Audi pressie) is the formula for this spot required 600 bottles, one Audi and several days of anal-retentive brain-drain in Cape Town before production company Agosto and agency Tandem DDB were able to pull this off.
The simple, bottle-tipping A3 spot is a suitable hat-tip to Mozart, a notorious mischief-maker himself, unless Amadeus lied to us. (And movies never do.)
In general, Spanish ads just do music right.
Dear Wieden + Kennedy (and most other ad agencies too),
Please repeat on the conference room white board 100 times: A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film.
Or at least stop your PR people from referring to :30's and :60's over and over again as films. They're commercials. They're ads. No matter how beautiful or creatively fueled they are (and your latest work for Nike certainly is, indeed , beautiful), they're ads. They're just ads. Sorry. No amount of creative puffery can change that. Most movies aren't even films let alone :30 and :60 bits of creativity that sell stuff.
So, please, can we lay off the inflated sense of ego and just realize all we do in this business is sell stuff? We can glamorize it all we want. We can give it fancy names. We can even go to Cannes a week after "real" filmmakers do to make ourselves feel as though we are they're equals. We are not. They make entertainment. We sell stuff.
The Pompous Assholes From Adrants
(who, at heart, are really, really nice people who totally understand the business of the press release which, for better or worse, must follow a format that is far removed from how normal human beings speak but, for better or worse, we are stuck with and make fun of from time to time which then causes unrest because of that fun-making which, in turn, causes us to profusely apologize to the very nice human whose job it was to write the standardized information delivery transferal, all of which, for better or worse, rightly earns us the the title Pompous Assholes)
While we do kinda like the production and FX work Martian Labs and Digital Kitchen did for this last Altoids spot from Leo Burnett, we do seriously have to question what was going on in the minds of the creatives when they thought it's be cool to show an atomic bomb-like mushroom cloud made from an Atoids package dropped into a sea of chocolate. Is the Altoids Chocolate mushroom cloud the next third world country threat? Curious, indeed. Perhaps it's just a fitting, insiderish finale to the years of mostly great work Leo Burnett has done for the brand.
Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.
Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).
So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.