It's not often we're surprised by an ad. This one by Campbell-Ewald for Farmer's Insurance scared the crap out of us. And the guy in it kind of looks like Kevin Spacey.
Other spots from the taglined "Sanity makes a comeback" effort were equally interesting. There's this wind insurance one where a woman's papers keep blowing around (wait for the part where she slams into the wall and breaks it - that's pretty funny), a confusing one where a woman leaps on a garbage truck and hitches a ride with a cop on a horse (it was fun guessing what that was for), and a pretty good one about transient suburbanites getting by after a house fire.
We like this campaign a lot - it does a neat job of crawling into the minds of people actually dealing with hazards in real-time.
Shortly after snarling at L'Oreal for its Telescopic Mascara product, which vowed to make lashes "up to 60 percent longer" (a promise aided and abetted by Penelope Cruz), the UK's Advertising Standards Authority has unearthed another deviant: Avon.
Avon claims its mascara makes lashes 65 percent longer. Despite a lie that's five percent more misleading, however, the company isn't using a celebrity model to push its snake oil, so hopefully the body public won't be too susceptible.
W+K Amsterdam has whipped up some not so magical spots for EA's Harry Potter and the Order of the Phoenix video game. In the two spots, three characters take on the roles of Hermione, Harry and Ron and try, first, to run through a wall in their school and, second, to hide from their teachers in the teachers lounge. Sadly, their school isn't quite like Hogwarts. And it isn't in a movie. And the school must suck if it hasn't been able to properly educate these three idiots on the difference between fantasy and reality.
With all that Wirebreakers nonsense, we were beginning to worry that Motorola had wasted all its creative genius on one crappy series of first-generation RAZRs.
It turns out we were mostly right. Meet the RAZR 2. According to this ad, it's got jealous engineers worldwide screaming, crying, vandalizing toilets and spitting out their coffee.
The latest round of steroid-enhanced promises are impressive, but unless Motorola's nailed out the faults of the last generation (we're still feeling burned by the crashing screen, malfunctioning buttons and sketchy reception), it's going to have customers reacting in exactly the same way as this multilingual chorus of emo engineers.
Derrick Beckles from the truth campaign is back at it again. This time he's outside a "major tobacco company" office building with 20 empty moving trucks. He's there for the shutdown a tobacco company CEO promised if it was proved cigarettes caused cancer. Well, apparently they have been and Derrick is there to help the company shut down and move out. With a megaphone. With onlookers wondering what the hell he's doing. Well, there you have it. Yet another truth campaign spot. We must admit, though, this one isn't so idiotically over the top as have been most past efforts. Crispin Porter + Bogusky and Arnold created.
If you're a skater, you might like this new campaign for the new Playstation3 game "skate" from EA Games which, in one spot, features pro riders Mike Carroll, Rob Dyrdek, Terry Kennedy, Ryan Gallant and Danny Way. If you're not a skater, you're probably gonna think the semi-forced hipsterims such as "hate on" and "wouldn't be trippin' too much" make the spot, well, lame. Or, if you're just a regular person who happens to see this on TV, you're thumb will probably be on the fast forward button whizzing by the spot in a move analogous to EA Games tossing its TV dollars into a burning flame.
And if you're sick of listening to us bitch about this campaign, you can just go to the campaign website where you can hang with outtakes, teasers and additional footage of the skater boys doing their thing with their thumbs. Created by Heat, the commercial were shot by The Malloys and edited by Phoenix Editorial & Design's Bob Frisk.
Snickers is replacing its "Most Satisfying" tagline with "Feast," a move introduced by five new ad characters: a king, a Viking, a Pilgrim, a Polynesian and a Roman, which are all supposed to teach us a thing or two about glorified gluttony.
Check out the spot here.
Like a pubescent teen that acts extra-manly to keep people from thinking he swings the other way, the burly new focus will hopefully guide thoughts from the unfortunate Super Bowl ad incident, when people freaked out over those two guys tonguing over their last bit of that most satisfying candy bar.
If you're a dog owner, surely you've seen this freakishly odd behavior a dog exhibits from time to time when he feels he's...oh...in need of some toilet paper just like us humans. Usually, this sort of behavior is harmlessly exhibited outside. When it's exhibited inside, kids think it's funny and moms are horrified. Stanley Steemer just shows up to take care of the problem. Thanks, AdFreak.
Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.
UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.
It's always nice to see a model with a sense of humor. For her Intimates collection, Elle Macpherson put together a funny little set of ads that 1) look completely home made, 2) have a quality of the impossible and 3) are still sexy.
Check out Drummer Girl and Bubble Girl. (We really liked Bubble Girl.) Others include Balloon Girl, Saucer Girl, Tuba Girl, Bomber Girl and Joke rGirl.
The Glue Society directed the spots, with help from The Names Agency.