The Lord Works in Mysterious Ways. It's not often, you have religion so intertwined with a mundane secular activity such as advertising but Triumph Boats has gone all out one this one to show just how tough its boats are and how a simple wish can elicit divine intervention.
We're not sure, though, who's being taught the lesson here. The boy who learns the power of pseudo prayer or the priest who realizes spiritual gifts don't always have to come in the form of hard to interpret intangibles. No matter. The bot gets his boat. The priest realizes materialistic desire might not be wrong. And Triumph gets to show just how tough their boats really are.
The Republik in Durham, NC created the ad.
The LA County Fair Bimbos are back again to celebrate this year's event. As we wrote last year; normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans.
This year the sisters are back with their equally bimbo-esque mom to tell all about how much fun riding bumper cars and eating pie can be. Enjoy.
Hrm. Here's a side of Armani we've never seen before.
For Emporio Armani's Diamonds fragrance, Anonymous Content's Jake Nava brought Beyonce into the studio to channel Marilyn Monroe with a glass-cutting rendition of Diamonds Are a Girl's Best Friend.
Perhaps to invite the comparison between herself and the divas of history, Beyonce's been doing a lot of throwbacks lately: adopting Audrey's two-foot cigarette filter, and posing as a maybe-Supreme in Dream Girls.
We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.
After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.
Sit back in your chair. Close your eyes. Imagine the theme music from the movie The Last of the Mohicans welling up inside your head. Picture Daniel Day-Lewis running through the woods and over the mountaintop to save Madeline Stowe from certain death. Now, open your eyes and watch this new commercial (YouTube or higher quality on the U.S. Nike site) from Nike called Never Quit directed by Michael Man. It's transfixing. It's intense. It puts you in the game. It makes your blood rush. It sends chills through your spine. It proves there's more than money in the game of American football.
Now, turn the sound off and watch it again. Pretty lame, right? Music is masterful, even more so than video sometimes, at conveying and amping up a message. Of course, we're partial to this sort of emotional manipulation but, then again, isn't that what advertising's about? Thanks, Bill for calling this to our attention.
We like Stanfield's. We like Stanfield's because it knows it's a corny underwear brand (as opposed to the other extreme), worn by a bunch of mama's boys. Or at least agency John St. does. (It probably doesn't help that the company is Canadian.)
Stanfield's latest campaign, "Separating the Men from the Boys," takes a handful of "unmanly"-men and adds embarrassingly "manly" characteristics to them. One such man brings inordinate heft to an exercise ball. Another turns down guy's night for book club. And another sports the power of polar-therm by conducting a conversation in a cold freezer.
The audio is slightly disconnected from the video, so try not to let that drive you crazy.
The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.
Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."
Virgin America has launched a campaign with a self-deprecating look and feel, slightly a la Perrier. By poking fun of its own neurotic clientele and unique flight experience (the vibrating chairs, the plugs, the as-you-order food), Virgin demonstrates it can laugh at itself while laughing ever-more-loudly at the competition, which just doesn't promote in the cool-as-shit way it does.
The animation used in the campaign was popularized by jaded kids floating shorts from Sick Animation or episodes of Adventure Time, which use the medium that first taught us about society to bitchslap it across the face.
Our favorite spot is "Plugs." The campaign was created by Anomaly, our new heroes for the next 10 minutes.
The Trunk Monkey has returned. Sadly, he's not as funny as he once was.
- The Creative Weblogging Network has launched a self-service shop to help advertisers choose from its 130 blogs.
- Seems Washington DC doesn't want to miss out on the fun and has launched its own Advertising Week to be held September 17-21.
- More smelly ads can be found in the Los Angeles Times.
- Not that anyone heard of it in the first place but the creators of Bullet Proof Baby want us to know the site was part of a promotion for the movie Shoot 'Em Up.
It's not often we're surprised by an ad. This one by Campbell-Ewald for Farmer's Insurance scared the crap out of us. And the guy in it kind of looks like Kevin Spacey.
Other spots from the taglined "Sanity makes a comeback" effort were equally interesting. There's this wind insurance one where a woman's papers keep blowing around (wait for the part where she slams into the wall and breaks it - that's pretty funny), a confusing one where a woman leaps on a garbage truck and hitches a ride with a cop on a horse (it was fun guessing what that was for), and a pretty good one about transient suburbanites getting by after a house fire.
We like this campaign a lot - it does a neat job of crawling into the minds of people actually dealing with hazards in real-time.