Snickers Sheds Homophobe Vibe with Plethora of Burlies

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Snickers is replacing its "Most Satisfying" tagline with "Feast," a move introduced by five new ad characters: a king, a Viking, a Pilgrim, a Polynesian and a Roman, which are all supposed to teach us a thing or two about glorified gluttony.

Check out the spot here.

Like a pubescent teen that acts extra-manly to keep people from thinking he swings the other way, the burly new focus will hopefully guide thoughts from the unfortunate Super Bowl ad incident, when people freaked out over those two guys tonguing over their last bit of that most satisfying candy bar.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Commercials



Ass Dragging Dog Horrifies Mom, Amuses Kid, Stanley Steemer Handles

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If you're a dog owner, surely you've seen this freakishly odd behavior a dog exhibits from time to time when he feels he's...oh...in need of some toilet paper just like us humans. Usually, this sort of behavior is harmlessly exhibited outside. When it's exhibited inside, kids think it's funny and moms are horrified. Stanley Steemer just shows up to take care of the problem. Thanks, AdFreak.

by Steve Hall    Sep- 4-07    
Topic: Commercials, Good, Strange



Gorilla Waits For His Cadbury Moment

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Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.

UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.

by Steve Hall    Aug-31-07    
Topic: Commercials, Good, Video



Elle Gets Intimate with Trick-Performing Models and Videocams

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It's always nice to see a model with a sense of humor. For her Intimates collection, Elle Macpherson put together a funny little set of ads that 1) look completely home made, 2) have a quality of the impossible and 3) are still sexy.

Check out Drummer Girl and Bubble Girl. (We really liked Bubble Girl.) Others include Balloon Girl, Saucer Girl, Tuba Girl, Bomber Girl and Joke rGirl.

The Glue Society directed the spots, with help from The Names Agency.

by Angela Natividad    Aug-29-07    
Topic: Celebrity, Commercials, Good, Online



'Foobs' the New Female Objectification Advertising Tactic

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Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.

Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.

by Steve Hall    Aug-28-07    
Topic: Commercials, Good, Racy, Strange, Video



Garfield Dubs Heineken Keg Ad Sexist, College Kids Don't Care

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Writing on Advertising Age today, Bob Garfield, returning from vacation on the Adriatic coast "where hordes of young Eastern European women sashayed to and fro in overflowing bikinis and high heels" reducing him to "a slack jawed cliché of arrested adolescence," wonders if the Heineken DraughtKeg ad is the most sexist beer ad ever created.

After wading through Garfield's extensive hyperbole and detailed analysis of this commercial, he concludes, writing, "Berlin Cameron United has essentially animated the "perfect woman" joke. Whether intentionally or out of pure animal instinct uncivilized by the most basic notion of respect, they have reduced half the world to a man-servicing beer tap."

Fair enough but we wonder if women sometimes inadvertently play right into this girl-as-boy-toy perception as this girl seemingly does here becoming a keg stand play-thing for a couple of guys who, yes, did run out and buy the new Heineken Draught Keg. Innocuous college antics? Or precursor to sexism?

by Steve Hall    Aug-27-07    
Topic: Commercials, Opinion, Trends and Culture



Time Warner Gives You Power to...Travel the World?

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Yo, dawg. Apparently, Time Warner's All the Best Package let's you get down, virtually, of course with your homies around the world. Us? If we want to swap gang signs with an Indian hottie, we'll just jump on a plane to do it.

by Steve Hall    Aug-27-07    
Topic: Bad, Commercials, Strange



Naked Muddy Models March For Dutch Mall

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The headline pretty much says it all because there isn't much else going on in this commercial for Dutch shopping Mall Batavia Stad. Our friends ovr at Fresh Creation don't see the connection. Neither do we. Do you? (Here's your chance to get all conceptual)

by Steve Hall    Aug-27-07    
Topic: Commercials, Racy, Strange



Serena Williams HP's New 'Get Personal' Spokesmodel

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Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.

On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Commercials, Video, Weblogs



Could the Citroen Be God?! Maybe if You're Jack Bauer

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Behold: The latest Citroen ad for Brazil, starring Jack Bauer, who drives around puzzled when he finds his busy city street completely deserted.

Bauer gets out of the car to find out what's going on, only to discover that the chaos was around him all the time. The car has merely been couching him from it.

When you think about it, this is kind of like Footprints in the Sand: "It was then that I carried you," said God to his sad solitary sand-walker.

Depiction of Citroen as a protective life bubble is either really touching, or really insensitive considering the widening gap between rich and poor in Brazil, blah blah blah. We'll spare you the sociological analysis. It's not like anybody could ever really accuse Citroen of single-handedly stomping out a poor man's rainbow.

by Angela Natividad    Aug-27-07    
Topic: Celebrity, Commercials










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