A little bit Happiness Factory and a little bit OutPost Gerbil Cannon, this new commercial for Guinness created by BBDO in Ireland and edited by Cut + Run celebrates what's inside its beer by shooting futuristic-looking Speed Racer-like guys out of what looks like musical instruments onto a set of drums. The result is an orchestral masterpiece of sorts
And, yes, we get it. The guys are beer. Though we are a bit irked by that first shot which is supposed to be the reflection of beer in one of the guy's helmets but, rather, looks a bit like a melting brain. But that's just us. Similar as it might, in theory, be to the aforementioned spots, it does get points for a certain originality we find hard to describe.
The four day shoot used real stunt men shot out of real air cannons onto real, eight-foot drums specially made for the shoot. Now that's a shoot we wouldn't mind attending.
As the last pair of Beatles and the Saatchi guys will tell you, music and advertising make a passionate, but occasionally fatal, mix.
Bassist Brian Ritchie of the Violent Femmes is suing vocalist Gordon Gano for lack of attribution on some songs and inaccurate earnings distribution.
The lawsuit also alleges Gano "[trashed] the band's reputation" by licensing the use of "Blister in the Sun" in a Wendy's ad.
Ooh, pulling out the big guns. The ad doesn't strike us as super-controversial, but fans feel differently. One blogged, "My ears perked up. Then my jaw dropped. Then my heart sank."
Awww. There, there. Maybe it's the ad's white-collar aspect. Hey, an '80s folk-punk band can't stay young forever, and at some point even fans must exchange the bong for the mousepad. We'd cry in sympathy but, oh, we don't know how.
Thanks Brian for the tip.
Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.
AdPulp gives us good reason why America is such a great country. Or not. And why all this wonderful freedom we have doesn't always stop us from acting like complete idiots. Oh but wait, this is a car dealer commercial. Now it all makes sense.
In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.
But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.
This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)
The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"
"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."
He somberly added, "The commercial didn't really make me want to buy it, though."
When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.
Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.
We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.
Mr. T, the earring-sporting punk-squasher from our '80s childhood, occasionally makes quirky ad appearances in which - to our surprise - he never seems to age.
And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he's just appeared in a string of Hitachi ads for virtualization technology.
Who says a full-frontal hipster cowlick can't be romantic? Verizon's "It's the network" guy would beg to differ.
The far-flung French love affair is classic ad fodder for the desperate, downtrodden or simply unimaginative. So every time we see this ad for Verizon by jumP and Hungry Man, we wince. And maybe that's why it works. We're at the age when the classic romance has lost its day in favor of cynicism, spoof and televised mobile phone wars.
But Network Guy assures us it doesn't have to be good-bye - not if you still believe in fairy tales - and not as long as you have the latest Blackberry (which - ah, merci - we do).
This is one of those Kleenex moments.
While the '90s can't yet be packaged vintage, the '80s are fair game. This spot for the Dell XPS m1330 by Smoke & Mirrors and Mother brings us back to the stark black-and-whites, the bad music and the inaccessible pre-fembot women that so characterized that most disastrous of times for fashion.
Witness while a bunch of immaculately-dressed '80s gamines put together an oversized engine that then slides into the frame of a Dell XPS.
If Dell insists on pursuing every throwback avenue it can (note multi-color madness here), this effort is at least a decent one.