Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.
On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.
Behold: The latest Citroen ad for Brazil, starring Jack Bauer, who drives around puzzled when he finds his busy city street completely deserted.
Bauer gets out of the car to find out what's going on, only to discover that the chaos was around him all the time. The car has merely been couching him from it.
When you think about it, this is kind of like Footprints in the Sand: "It was then that I carried you," said God to his sad solitary sand-walker.
Depiction of Citroen as a protective life bubble is either really touching, or really insensitive considering the widening gap between rich and poor in Brazil, blah blah blah. We'll spare you the sociological analysis. It's not like anybody could ever really accuse Citroen of single-handedly stomping out a poor man's rainbow.
Aw, this is cute. Watch a mouthwatering actor try and fail repeatedly to say the word "orgasms" in the outtakes for this Lavalife ad, created by zig.
The funny thing is, every once in awhile he comes really close to getting it, then when action time comes he falls so short of expectations. How very much like the real thing...
The guy didn't make the cut in the final spot, but hey, we'll take one of those orgarms/orgasnuns/orgamsums anytime.
We're glad Subaru never tries to depict its Impreza as a super-sexy or even very fast car, because the only thing it really has going for it is its intellect. It's like that well-read but ugly girl in grade school.
Thus leveraging its best quality, this new ad for the Subaru Impreza has been cleverly titled "Peel Out." And instead of showing self-gratifying cuts of a Subaru burning precious tire across concrete (we actually can't even imagine that), it shows a Subaru jumping through pages of magazines after some drivers magically "peel out" of one.
There's probably more to it than that because the pressie was really long and gushy, but then we thought, if we need reading material to "get" a commercial, what the hell's the point?
Using that cause and effect thing, Norwegian agency SMFB has put together an ad for energy drink Gnist which begins with a boy pulling his heart of of his chest and ends with Bush calling home troops from around the world. It's better than it sounds. Really. Give it a watch.
Look! Look! It's another film! Yes, a film. Not a commercial. No siree, you naysayers, but an actual film that, well, sells Philips Ambilight TV. Nope. Nope. Just because the film is selling something doesn't mean it's a commercial We've been through that debate before. We think we lost.
Anyway, here's a teaser for upcoming Wong Kar Wai directed film which was, according to the press release, "inspired by the concept of seduction by light." The final film will premiere at IFA in Berlin August 30 and be shown on Ambilight TVs. Additionally, it will debut on Philips' Seduction by Light site.
Our favorite prima donna and McFly activist, Kan the Louis Vuitton Don, slated rhinofx to help create his music video for "Stronger," a song with a -- what? -- Daft Punk sample.
We usually roll our eyes when traditionally ad-oriented firms get into music videos or movies - mainly because these arenas seem like every self-deluded creative's wet dream - but the result for "Stronger" is a neat mash-up of Asian pop, hip-hop culture, sci-fi and animation. Say anything you want about Kanye, he always shoots for an interesting angle in his videos. Good call on rhinofx.
This one's been making the rounds this week. If you're sick of screaming car salesman ads, you'll love this "Top Gun Motors" commercial with Ted "The Iceman" Jackson screaming insanely as car dealers do until...well, just watch the video.
Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.
So this is completely not creepy at all. < / sarcasm > Having teased us into near-apathy with this 5th Element-esque ad that, it turned out, was only pushing the latest in razor technology, AdFreak points us to the complete spot for Philips' razor of the future.
What we find is a housebot that slides an ordinary-looking electric shaver into her wrist and meets Mr Morning Breath in the shower, where they experience a sci-fi moment of intimacy - she trimming his fuzz, he writhing in Best-Part-of-Waking-Up ecstasy - and finally, he parts with her, rubbing his chin with quiet glee.
Meanwhilst, our electric friend (the robot, not the razor) remains, staring at her magical wrist in awe.
Has she become self-aware? The next episode, where presumably she either hacks master into pieces or does other sexy tricks with her wrist, will tell us for sure.
Dude. What would the fembots say about this? Madame would not be pleased.