German Engineers Wish They'd Built the Subaru Imprezza

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Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.

The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.

The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.

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And Philips Gives us RoboSkin, the Future in Subservient Technology

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So this is completely not creepy at all. < / sarcasm > Having teased us into near-apathy with this 5th Element-esque ad that, it turned out, was only pushing the latest in razor technology, AdFreak points us to the complete spot for Philips' razor of the future.

What we find is a housebot that slides an ordinary-looking electric shaver into her wrist and meets Mr Morning Breath in the shower, where they experience a sci-fi moment of intimacy - she trimming his fuzz, he writhing in Best-Part-of-Waking-Up ecstasy - and finally, he parts with her, rubbing his chin with quiet glee.

Meanwhilst, our electric friend (the robot, not the razor) remains, staring at her magical wrist in awe.

Has she become self-aware? The next episode, where presumably she either hacks master into pieces or does other sexy tricks with her wrist, will tell us for sure.

Dude. What would the fembots say about this? Madame would not be pleased.

by Angela Natividad    Aug-21-07    
Topic: Commercials, Television



Clearasil Puts Mrs. Robinson Lovin' Back into Juvie Fantasies

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Three new ads by Clearasil give us chills, mainly because we think the old school brand is taking a huge positioning risk. But the effort is welcome - we were sick of all those Neutrogena-type spots where Jennifer Love Hewitt tries winning her career back in a towel. (Oh wait, she's since moved up to underwear.)

In this spot, a pubescent boy makes a clear (and wince-worthy) pass at his friend's mom. Here, a girl comes onto a guy while her mom shows him baby pictures. And here, a guy stands up in the middle of an auditorium and tells a speaker it's okay to picture him naked.

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by Angela Natividad    Aug-20-07    
Topic: Brands, Commercials, Good, Television



Christian Slater's Job is to Save Ellis Island

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While it might be callous to say Christian Slater has nothing better to do than appear in...oh...we're just going to say it: the once great Christian Slater has nothing better to do than appear in a save Ellis Island campaign - along with other celebrities - called We Are Ellis Island. The campaign goal is to build support for saving the island and its crumbling architecture.

Callousness aside, the campaign is a nice effort at calling attention to a place through which millions of soon-to-be Americans passed and the legacy it left for the decedents of those who did pass through. Sponsored by Arrow and featuring Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould, cast members of The Sopranos and others, two commercials, a print campaign and individual videos bring Ellis Island stories to life.

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by Steve Hall    Aug-20-07    
Topic: Campaigns, Celebrity, Commercials, Good, Magazine, Television



Greenpeace Fights Cape Wind Foes With New Campaign

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Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.

The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10

by Steve Hall    Aug-20-07    
Topic: Campaigns, Cause, Commercials



Nike Crosses Line, Makes Man into Beastie

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It's a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).

Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick's Sporting Goods. We wouldn't call it the best spot we've seen, but it's got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.

W+K: what did we say about an ad not being a film?

by Angela Natividad    Aug-20-07    
Topic: Brands, Commercials, Television



PPL: Electronic Bill-Zapping Makes You a Hero of Fern Gully Caliber

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Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.

In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.

The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.

by Angela Natividad    Aug-19-07    
Topic: Commercials, Good, Television



Talking Brain Explains Financial Aid For College

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This is your brain on drugs. No, wait. This is your brain on student loans. No, there's no brain frying in a fry pan but this new commercial for Think Financial gets cute with a talking brain that explains how easy it is to get financial aid for college. Adrants reader Lisa, who was kind enough to send us this oddity remarked, "The brain itself looked like a squishy Nerf football or worse yet a female body part." Eew. But she's kinda right.

by Steve Hall    Aug-17-07    
Topic: Commercials, Strange



Happiness Factory + OutPost Gerbil = Guinness Music Machine

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A little bit Happiness Factory and a little bit OutPost Gerbil Cannon, this new commercial for Guinness created by BBDO in Ireland and edited by Cut + Run celebrates what's inside its beer by shooting futuristic-looking Speed Racer-like guys out of what looks like musical instruments onto a set of drums. The result is an orchestral masterpiece of sorts

And, yes, we get it. The guys are beer. Though we are a bit irked by that first shot which is supposed to be the reflection of beer in one of the guy's helmets but, rather, looks a bit like a melting brain. But that's just us. Similar as it might, in theory, be to the aforementioned spots, it does get points for a certain originality we find hard to describe.

The four day shoot used real stunt men shot out of real air cannons onto real, eight-foot drums specially made for the shoot. Now that's a shoot we wouldn't mind attending.

by Steve Hall    Aug-17-07    
Topic: Commercials, Creative Commentary, Good



Some Violent Femmes Don't Like Little Red-headed Wendy

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As the last pair of Beatles and the Saatchi guys will tell you, music and advertising make a passionate, but occasionally fatal, mix.

Bassist Brian Ritchie of the Violent Femmes is suing vocalist Gordon Gano for lack of attribution on some songs and inaccurate earnings distribution.

The lawsuit also alleges Gano "[trashed] the band's reputation" by licensing the use of "Blister in the Sun" in a Wendy's ad.

Ooh, pulling out the big guns. The ad doesn't strike us as super-controversial, but fans feel differently. One blogged, "My ears perked up. Then my jaw dropped. Then my heart sank."

Awww. There, there. Maybe it's the ad's white-collar aspect. Hey, an '80s folk-punk band can't stay young forever, and at some point even fans must exchange the bong for the mousepad. We'd cry in sympathy but, oh, we don't know how.

Thanks Brian for the tip.










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