Greenpeace Fights Cape Wind Foes With New Campaign

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Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.

The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10

by Steve Hall    Aug-20-07    
Topic: Campaigns, Cause, Commercials



Nike Crosses Line, Makes Man into Beastie

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It's a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).

Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick's Sporting Goods. We wouldn't call it the best spot we've seen, but it's got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.

W+K: what did we say about an ad not being a film?

by Angela Natividad    Aug-20-07    
Topic: Brands, Commercials, Television



PPL: Electronic Bill-Zapping Makes You a Hero of Fern Gully Caliber

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Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.

In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.

The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.

by Angela Natividad    Aug-19-07    
Topic: Commercials, Good, Television



Talking Brain Explains Financial Aid For College

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This is your brain on drugs. No, wait. This is your brain on student loans. No, there's no brain frying in a fry pan but this new commercial for Think Financial gets cute with a talking brain that explains how easy it is to get financial aid for college. Adrants reader Lisa, who was kind enough to send us this oddity remarked, "The brain itself looked like a squishy Nerf football or worse yet a female body part." Eew. But she's kinda right.

by Steve Hall    Aug-17-07    
Topic: Commercials, Strange



Happiness Factory + OutPost Gerbil = Guinness Music Machine

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A little bit Happiness Factory and a little bit OutPost Gerbil Cannon, this new commercial for Guinness created by BBDO in Ireland and edited by Cut + Run celebrates what's inside its beer by shooting futuristic-looking Speed Racer-like guys out of what looks like musical instruments onto a set of drums. The result is an orchestral masterpiece of sorts

And, yes, we get it. The guys are beer. Though we are a bit irked by that first shot which is supposed to be the reflection of beer in one of the guy's helmets but, rather, looks a bit like a melting brain. But that's just us. Similar as it might, in theory, be to the aforementioned spots, it does get points for a certain originality we find hard to describe.

The four day shoot used real stunt men shot out of real air cannons onto real, eight-foot drums specially made for the shoot. Now that's a shoot we wouldn't mind attending.

by Steve Hall    Aug-17-07    
Topic: Commercials, Creative Commentary, Good



Some Violent Femmes Don't Like Little Red-headed Wendy

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As the last pair of Beatles and the Saatchi guys will tell you, music and advertising make a passionate, but occasionally fatal, mix.

Bassist Brian Ritchie of the Violent Femmes is suing vocalist Gordon Gano for lack of attribution on some songs and inaccurate earnings distribution.

The lawsuit also alleges Gano "[trashed] the band's reputation" by licensing the use of "Blister in the Sun" in a Wendy's ad.

Ooh, pulling out the big guns. The ad doesn't strike us as super-controversial, but fans feel differently. One blogged, "My ears perked up. Then my jaw dropped. Then my heart sank."

Awww. There, there. Maybe it's the ad's white-collar aspect. Hey, an '80s folk-punk band can't stay young forever, and at some point even fans must exchange the bong for the mousepad. We'd cry in sympathy but, oh, we don't know how.

Thanks Brian for the tip.



Window Blinds Save Suburban Cocktail Party

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Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.

by Steve Hall    Aug-16-07    
Topic: Campaigns, Commercials, Good



America's Freedom Begets Idiocy in Advertising

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AdPulp gives us good reason why America is such a great country. Or not. And why all this wonderful freedom we have doesn't always stop us from acting like complete idiots. Oh but wait, this is a car dealer commercial. Now it all makes sense.

by Steve Hall    Aug-16-07    
Topic: Commercials, Worst



Meth Will Indeed Give You the Cleanest House on the Street

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In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.

But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.

This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)

The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"

"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."

Long pause.

He somberly added, "The commercial didn't really make me want to buy it, though."

by Angela Natividad    Aug-16-07    
Topic: Cause, Commercials, Strange



Dentist Drill An Understatement in Orangina Commercial

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When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.

by Steve Hall    Aug-15-07    
Topic: Commercials, Good, Viral










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