Update. We're not too keen on the UK variations on Apple's Mac vs PC campaign, but user comments suggest they're really rather awesome in a UK kind of way.
Guess you have to be there. On this side of the pond, however, the variations really make you appreciate the kind, if condescending, chemistry between Justin Long and that-other-guy.
The ads feature actors Mitchell and Webb of a sitcom called Peepshow, whose vibe can perhaps be most easily compared to Larry David's painfully awkward Curb Your Enthusiasm.
Here's that new KFC spot that will debut during tonight's American Idol. If you recall, it's the spot that's made up entirely of consumer-generated content found on YouTube and MySpace. Hmm. Way to keep that production budget down, guys.
Keeping with its 'tude, feisty Jack in the Box is out slinging bathroom humor at the expense of McDonald's and Burger King referring to their Angus burgers as Anus burgers. Jack in the Box agency Secret Weapon Marketing CCO Dick Sittig, smitten with his work, says the spots don't go too far adding, "we talked about but stopped short of doing a spot on McDonald's Angus Pounder." Witty. Witter still: a man named Dick makes anus jokes.
You can view the two spots here and here.
We're having trouble not wincing to the image of a woman slicing off a set of blueballs with garden shears, even if they are attached to a truck, and we're not sure what that has to do with KMLE doubling your paycheque, but oh, the sacrifice seems significant.
Thank Knoodleshop for future instances of truck castration, coming to a pick-up near you.
They always say the English have a different sense of humor and that is clearly on display in this new Mother/Feel Films-created commercial for Pimm's. The spot features comedian Alexander Armstrong on a summer tour of the UK acting, well, English. Anyway, you tell us if it's funny.
In yet another stab at the unfortunate fact whomever created mankind was distracted the day time-to-orgasm was programmed for men and women, this commercial for Heinz Microwaveable Soups celebrates what can be accomplished within two minutes. The work was created by an all-male creative team from Leo Burnett London. Come on guys, Verizon's already diminished men to clueless idiots. The least you could have done was give us back our manliness. Not every one of us carries a two minute warning sign on or head.
Now here's a commercial you'll likely never see in America because we'd somehow find an allegory to 9/11 claiming giants tossing lures into the city to catch and cook people is simply too reminiscent of planes crashing into building and killing people. A stretch? Hardly. If you've lived in America long enough, you know there's a cause group out there for everything and we're sure there's one out there that's offended by mythic giants casting a Renault into the city to lure people for breakfast.
Casting aside that bit of American lunacy aside for a minute, we have a beautiful Publicis Paris-created, Psyop-produced, MassMarket effected car company commercial which is pleasantly devoid of winding, mountaintop roads, violent crashes, celebrity endorsement, ride-pimping and price/item boredom. [Ed. No actual human beings were harmed in the creation of this commercial]
Now this is just weird. But leave it to an American to change things up while at a formal equestrian event. Created by one of our favorite agencies, Duval Guillaume Antwerp, this Schweppes Fruit Carbs commercial praises the "slightly more sophisticated cowboy."
If you're into dark (so dark you can't see the product), brooding spots voiced by a Richard Burton reading of Dylan Thomas' Under Milk Wood, you're gonna love this DDB London-created, Biscuit-produced spot for the VW Golf. Yes, we're talking econocar Golf here, not luxury flop Phaeton. Way too much hipsteresque intensity here for this kind of vehicle.
If you harbored the fantasy that master artists pre-dating Shepard Fairey and Andy Warhol never sold out to ad hype, be forewarned: your fantasy is just that.
Boing Boing points us to Dali himself pushing Lanvin chocolates, Veterano and - of all things - Alka-Seltzer.
The marketing minds behind brands like Red Bull and Apple can vouch for that legend goes a long way. Rumour has it Dali was stillborn, coming violently to life only after an uncle blew cigar smoke into his face.
After seeing the ads (which, because of or despite weird whimsy, are quite fascinating), you just may believe it.