Tequila With A Deer on the Label Tastes Better

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Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.

by Steve Hall    Jul-24-07    
Topic: Commercials, Good



DirecTV Takes Priority Over Machinations of Alien Royalty

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On a mission to benignly molest any and all Sci-Fi classics we may have placed on the altars of our souls, DirecTV tears into the scene in Aliens where Ripley fights the alien queen.

In this appropriation she's really peeved because the queen won't leave her in peace to watch her DirecTV.

Nice touch with Sigourney Weaver who, according to Adfreak, joins William Shatner, Pamela Anderson and Charlie Sheen in the annals of DirecTV's illustrious ad history.

Post Kill Bill, Daryl Hannah doesn't seem to be doing much, so who wants to bet a cookie that the next ad is a Bladerunner nab?

by Angela Natividad    Jul-24-07    
Topic: Celebrity, Commercials, Online, Television



Saatchi Follows Wendy's 'Kicking Trees' Spot With 'Hole'

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We've got our hands on Saatchi & Saatchi's follow up to their Kicking Trees commercial for Wendy's which aired during the American Idol finale. This one's called Hole and it's a gleeful expression of the lemming-like acceptance people apparently have for McDonald's and Burger King's practice of leaving their burgers sitting in the window as opposed to Wendy's which, according to red pigtail guy, come sizzling off the grill.

more »

by Steve Hall    Jul-23-07    
Topic: Brands, Commercials



When Brand Equity Starts Running Low, Distract the Crowd in Technicolor

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We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.

Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.

But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.

by Angela Natividad    Jul-23-07    
Topic: Brands, Commercials, Television



OMG! Dell Introduces Colored Laptops!

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OK, OK, we'll write about it. We didn't want to but people keep sending us links. It seems that Dell has, OMG, debuted a line of laptops that, OMG, are multi-colored. So fetch! After all, style is far more important than substance, right? Mother New York has crafted a Flaming Lips intoned commercial which goes all color happy on us with various scenes of people, their favorite colors, their endeavors and their choice of colored laptop. Yup, this is Dell's answer to cool.

by Steve Hall    Jul-20-07    
Topic: Commercials



Old Spice Solves Hairy Soap Problem

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There's always that queezy feeling when you reach for the bar of soap in the shower and it's got hair on it that isn't yours. Wieden + Kennedy has exploited that fear in a new commercial or Old Spice which offers up an alternative to hairy soap. See it here.

by Steve Hall    Jul-19-07    
Topic: Commercials, Good



Those Foreign Lyrics Sure Are Catchy

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They say music is the universal language. It moves us similarly no matter what language we speak. It breaks down cultural barriers caused by language and political differences. This family, enjoying a nice car ride, has been infected by a catchy tune on the radio that's appealing to both mom and dad as well as the kids. Give it a listen. But, catchy as the tune is, you would be well advised to listen with headphones on or the volume down.

by Steve Hall    Jul-19-07    
Topic: Commercials, Good, Strange



Sour Skittles Proves Cows Aren't the Only Species Which Need Milking

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We, along with Make the Logo Bigger, are sure most farmers who walked bleary-eyed into the milking parlor at 5AM and found this guy hooked up to an automatic take off machine and eating a candy bar, they'd run back to the farm house and ask what the hell their wife put in the scrambled eggs this morning. But not this farmer. Nonchalantly noting his milk product is sour, he thinks it's fine some seen-him-before-but-can't-place-him actor is hooked up to the milking machine while eating Sour Skittles. He just wish he wasn't eating Skittles. Weird, yes. Funny, definitely.

by Steve Hall    Jul-16-07    
Topic: Commercials, Strange



Cuba Gooding Jr. Wears Michael Jordan's Hanes Underwear

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There's something a tiny bit depressing about seeing Cuba Gooding Jr. in a TV commercial. After all, the guy went from Oscar winner to...underwear spokesman? That's gotta hurt. However, these new Martin Agency-created, Lost Planet-edited Hanes commercials featuring Gooding Jr. and Michael Jordan are quite good. Gooding, perhaps channeling a bit of his Jerry McGuire-esque charm, gets a bit Oscar spastic-like when he meets Jordan who's wearing a Hanes t-shirt.

In a second spot, he thanks Jordan for gifting him a pair Hanes Comfort Soft Waistband boxers. It doesn't go so well. But Gooding makes it work so well we like watching him as much as we like watching Jennifer Love Hewitt in her Hanes commercials. OK, that didn't come out so well.

by Steve Hall    Jul-13-07    
Topic: Campaigns, Celebrity, Commercials, Good



Old Spice Hits Kilamanjaro for Experienced Man Challenge

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Wieden + Kennedy, Amsterdam put together these ads that continue to promote Old Spice's worldly wisdom with the Experienced Man Challenge, a series of domestic trials gone wild that gauge a real man's capability, suave and scent.

The spots are directed by Brian Lee Hughes. Here we see two dudes struggling to start an engine; here one gets a sturdy door open with a sexy knock; and here, perhaps most trying of all, one parallel-parks with a camel.

Manly indeed. Who doesn't get hot over a sexy knock? We're way out of bom chica wah wah territory now.

by Angela Natividad    Jul-13-07    
Topic: Campaigns, Commercials








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