In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.
But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.
This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)
The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"
"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."
He somberly added, "The commercial didn't really make me want to buy it, though."
When someone sends us some "virals," which by itself a complete non-sequitur, we usually hover precariously over the delete button but this "viral" from Romania sparked our interest enough to watch it to completion. If you've ever had dentist office fears and enjoy over-the-top horror references, you just might like this commercial for Orangina.
Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.
We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.
Mr. T, the earring-sporting punk-squasher from our '80s childhood, occasionally makes quirky ad appearances in which - to our surprise - he never seems to age.
And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he's just appeared in a string of Hitachi ads for virtualization technology.
Who says a full-frontal hipster cowlick can't be romantic? Verizon's "It's the network" guy would beg to differ.
The far-flung French love affair is classic ad fodder for the desperate, downtrodden or simply unimaginative. So every time we see this ad for Verizon by jumP and Hungry Man, we wince. And maybe that's why it works. We're at the age when the classic romance has lost its day in favor of cynicism, spoof and televised mobile phone wars.
But Network Guy assures us it doesn't have to be good-bye - not if you still believe in fairy tales - and not as long as you have the latest Blackberry (which - ah, merci - we do).
This is one of those Kleenex moments.
While the '90s can't yet be packaged vintage, the '80s are fair game. This spot for the Dell XPS m1330 by Smoke & Mirrors and Mother brings us back to the stark black-and-whites, the bad music and the inaccessible pre-fembot women that so characterized that most disastrous of times for fashion.
Witness while a bunch of immaculately-dressed '80s gamines put together an oversized engine that then slides into the frame of a Dell XPS.
If Dell insists on pursuing every throwback avenue it can (note multi-color madness here), this effort is at least a decent one.
While our Zwinky friends are out with a new commercial for their tween-focused avatars and online chat world, several YouTubers have created videos advising people to beware of Zwinky and its toolbar claiming the installation dumps spyware on one's computer.
We...well, I...have always wondered why women with long hair seem to find some sort of enjoyment in flailing their hair about as if it's some sort of ancient rock launching sling, Apparently, as illustrated in this Sunsilk Hairapy commercial, it's a sport that can get you into trouble. It seems gorgeous, full hair comes with responsibilities.
Part of an ongoing campaign, the spot was created by JWT New York and produced by Identity.
UPDATE: We thought we had seen this before.
Witness here the unnecessary loss of a whole minute.
Duller than dishwater, man. Put together for P&G by Leo Burnett, Puerto Rico.
Almost one year late, Coors and its agency, DraftFCB (we're sure George Parker will have comment on this), are attempting to create a Coors Light spot using last falls press conference outburst from then Arizona Head Coach Dennis Green. During the outburst, following a loss to the Chicago Bears after a 20-0 lead, Green screamed "If you want to crown them, crown their asses. They are what we thought they were and we let 'em off the hook!" After which, he walked away from the podium.
Apparently, Coors and DraftFCB are having a tough time coming up with something. Meanwhile, it's all over YouTube including endless spoofs, some of which are probably better than anything DraftFCB will come up with.