Coke's 'Happiness Factory' Does Second Life Press Play

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Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.

We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.

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by Steve Hall    Aug-15-07    
Topic: Brands, Campaigns, Commercials, Online, Social



Mr. T is for Virtualization. Anymore Excuses? Punk, We Didn't Think So

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Mr. T, the earring-sporting punk-squasher from our '80s childhood, occasionally makes quirky ad appearances in which - to our surprise - he never seems to age.

And neither do his cameos seem to share a rhyme or reason. In a complete 180 from that last Snickers jaunt he did (see link above), he's just appeared in a string of Hitachi ads for virtualization technology.

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by Angela Natividad    Aug-15-07    
Topic: Celebrity, Commercials, Good, Online, Viral



Verizon: A Blackberry Can Salvage any Star-Crossed Love

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Who says a full-frontal hipster cowlick can't be romantic? Verizon's "It's the network" guy would beg to differ.

The far-flung French love affair is classic ad fodder for the desperate, downtrodden or simply unimaginative. So every time we see this ad for Verizon by jumP and Hungry Man, we wince. And maybe that's why it works. We're at the age when the classic romance has lost its day in favor of cynicism, spoof and televised mobile phone wars.

But Network Guy assures us it doesn't have to be good-bye - not if you still believe in fairy tales - and not as long as you have the latest Blackberry (which - ah, merci - we do).

This is one of those Kleenex moments.

by Angela Natividad    Aug-14-07    
Topic: Commercials, Good, Television



Dell Laptops: Powered with Care by Mod Devotchkas

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While the '90s can't yet be packaged vintage, the '80s are fair game. This spot for the Dell XPS m1330 by Smoke & Mirrors and Mother brings us back to the stark black-and-whites, the bad music and the inaccessible pre-fembot women that so characterized that most disastrous of times for fashion.

Witness while a bunch of immaculately-dressed '80s gamines put together an oversized engine that then slides into the frame of a Dell XPS.

If Dell insists on pursuing every throwback avenue it can (note multi-color madness here), this effort is at least a decent one.

by Angela Natividad    Aug-14-07    
Topic: Brands, Commercials, Good, Television



Zwinky Has A Party, Others Label It Spyware

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While our Zwinky friends are out with a new commercial for their tween-focused avatars and online chat world, several YouTubers have created videos advising people to beware of Zwinky and its toolbar claiming the installation dumps spyware on one's computer.

by Steve Hall    Aug-13-07    
Topic: Commercials, Online, Video



That Sunsilk Hair Flip Could Get You Into Trouble

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We...well, I...have always wondered why women with long hair seem to find some sort of enjoyment in flailing their hair about as if it's some sort of ancient rock launching sling, Apparently, as illustrated in this Sunsilk Hairapy commercial, it's a sport that can get you into trouble. It seems gorgeous, full hair comes with responsibilities.

Part of an ongoing campaign, the spot was created by JWT New York and produced by Identity.

UPDATE: We thought we had seen this before.

by Steve Hall    Aug-13-07    
Topic: Commercials



P&G: Whiter, Brighter Clothes Make Good in a Shipwreck

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Witness here the unnecessary loss of a whole minute.

Duller than dishwater, man. Put together for P&G by Leo Burnett, Puerto Rico.

by Angela Natividad    Aug-13-07    
Topic: Brands, Commercials, Television



DraftFCB Cobbles Coors Spot From Dennis Green Outburst

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Almost one year late, Coors and its agency, DraftFCB (we're sure George Parker will have comment on this), are attempting to create a Coors Light spot using last falls press conference outburst from then Arizona Head Coach Dennis Green. During the outburst, following a loss to the Chicago Bears after a 20-0 lead, Green screamed "If you want to crown them, crown their asses. They are what we thought they were and we let 'em off the hook!" After which, he walked away from the podium.

Apparently, Coors and DraftFCB are having a tough time coming up with something. Meanwhile, it's all over YouTube including endless spoofs, some of which are probably better than anything DraftFCB will come up with.

by Steve Hall    Aug-10-07    
Topic: Bad, Commercials



Endless Need For Endless Shoe Supply Explained by Endless

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While some may wonder why a woman can never have enough shoes to cover every aspect of her footwear needs, this Fly Communications-created commercial for Amazon's Endless Shoes helps answer the question while telling us where all those shoes can be had.

by Steve Hall    Aug- 8-07    
Topic: Commercials, Good



New Balance Revives Road Kill with Electrifying Technology

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New Balance, which hopes for a brand revival with help from its parent company Payless (we don't see it happening), tapped Almighty, Boston to help them push their brand-spankin'-new NB Zip shoe technology.

We're not really sure what the NB Zips do and aren't really digging the idea of foraging through the requisite (and probably pointless) web destination, which has sprung up, all Flashed-up and interactive-like, to explain the mystery.

The ad, in which a potentially addled boy brings roadkill back to life by shocking it into consciousness with his shoes, has us hoping New Balance will come out with a Taser footwear variant of this promising technology.

Chances are, though, that "NB Zips" are really just a revival of those horrifying LA Gears that did so badly when we were kids.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Commercials, Television










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