DraftFCB Cobbles Coors Spot From Dennis Green Outburst

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Almost one year late, Coors and its agency, DraftFCB (we're sure George Parker will have comment on this), are attempting to create a Coors Light spot using last falls press conference outburst from then Arizona Head Coach Dennis Green. During the outburst, following a loss to the Chicago Bears after a 20-0 lead, Green screamed "If you want to crown them, crown their asses. They are what we thought they were and we let 'em off the hook!" After which, he walked away from the podium.

Apparently, Coors and DraftFCB are having a tough time coming up with something. Meanwhile, it's all over YouTube including endless spoofs, some of which are probably better than anything DraftFCB will come up with.

by Steve Hall    Aug-10-07    
Topic: Bad, Commercials



Endless Need For Endless Shoe Supply Explained by Endless

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While some may wonder why a woman can never have enough shoes to cover every aspect of her footwear needs, this Fly Communications-created commercial for Amazon's Endless Shoes helps answer the question while telling us where all those shoes can be had.

by Steve Hall    Aug- 8-07    
Topic: Commercials, Good



New Balance Revives Road Kill with Electrifying Technology

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New Balance, which hopes for a brand revival with help from its parent company Payless (we don't see it happening), tapped Almighty, Boston to help them push their brand-spankin'-new NB Zip shoe technology.

We're not really sure what the NB Zips do and aren't really digging the idea of foraging through the requisite (and probably pointless) web destination, which has sprung up, all Flashed-up and interactive-like, to explain the mystery.

The ad, in which a potentially addled boy brings roadkill back to life by shocking it into consciousness with his shoes, has us hoping New Balance will come out with a Taser footwear variant of this promising technology.

Chances are, though, that "NB Zips" are really just a revival of those horrifying LA Gears that did so badly when we were kids.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Commercials, Television



Petco Goodies Give Peppy Pets (Possibly Too Much) More Energy

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We can't even count the number of times we've been dragged to some canine haven by an overzealous pet, so this new ad by Petco, brought to us by good old Brentter, definitely struck a sappy chord.

We were jarred back into reality by the voice and branding message at the end, though. It just didn't jive well. The guy sounded like a hard-boiled narrator for an energy drink - you know, like this, except ever so slightly less intense.

That bold-ass font didn't help matters either.

by Angela Natividad    Aug- 7-07    
Topic: Brands, Commercials, Television



Levi's Targets Gay Community with Equal-Opportunity Ad Production

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Advertising Age drew some attention to an effort by Levi's to strengthen its clout in the gay community by producing an ad twice - once for the straight community, and once for the gay one. The gay one ran exclusively on MTV's Logo network (which, unless it branches out, sounds like it's probably getting less play than the hetero version).

As always with Levi's the production is clean but the concept is wrongfully credited for being the first to do the gay/straight coin toss with human beings.

Orbitz, noted by Ad Age for having done this with marionettes, also produced a set of thematically gay and straight ads with human beings.

Oops.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Commercials, Television



All-Bran Helps You Drop A Load

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Magnificently magnifying metaphors, this recent All-Bran commercial from Kellogg has no problem touting its ability to aid one in shitting a brick. Or two. Or an entire dump truck load. Yes, the spot is jam packed with endless bowel movement metaphors. Enjoy.

by Steve Hall    Aug- 2-07    
Topic: Commercials, Good, Strange



Smirnoff's Multifaceted Purity Message Makes Powerful Statements

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With not so subtle environmental and political commentary, this new JWT London-created commercial for Smirnoff - sent to us by Adrants reader Scamp - just blows away any recent liquor ad - or any ad, for that matter - we've seen in a long time. With amazing special effects and bone-chilling Soviet-style music, the sea rebels against man's carelessness and penchant for war mongering by eradicating itself of human byproduct to illustrate Smirnoff's "extraordinary purification" and deliver its "Clearly Smirnoff" tagline.

more »

by Steve Hall    Jul-31-07    
Topic: Agencies, Best, Brands, Commercials



Microsoft Zune Distracts from Crappy Product with Emo Ad

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This ad for the Microsoft Zune (you must be like, Why are they making new commercials for that?), which AdFreak has dubbed the indie Peter Pan tribute, is a pretty but otherwise fairly pointless experience.

Moonlit ET-style silhouettes aside, the ad would probably suit better for Polaroid, considering there's actually an insta-cam featured between the lovebirds. But considering how hard Polaroid's rolling these days, the spot may ring too sappy for the hard-partying camera execs.

by Angela Natividad    Jul-30-07    
Topic: Brands, Commercials



The Perfect Husband Isn't Always Who He Seems

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We have no idea who made this Postbank commercial or when it was made and we don't care. We just like it. So we'll thank Adrants reader Rick Bruner for sending it to us and offer up one piece of advice: don't leave for cell phone laying about unless you want to be the butt of a very expensive prank.

by Steve Hall    Jul-27-07    
Topic: Commercials, Good



But Alltel, Wireless Guys Aren't Geeky; They Wear Pomade, Like You

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Brentter was recently sent the latest iteration of the Alltel Wireless ad series, which improves upon the earlier set by adding more geektacularity to the personalities of its wireless competitors.

We agree that the new series is better (the "we could learn to be archers" reference in this acknowledges films-gone-geeky like Lord of the Rings and Napoleon Dynamite), and the campaign's definitely drawn the roving eyes of friends seeking to change wireless plans.

more »

by Angela Natividad    Jul-25-07    
Topic: Brands, Commercials, Mobile/Wireless










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