'Softness Boogieman' Brings Psychedelic Cleanness to Laundry

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Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.

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by Steve Hall    Sep-28-12    
Topic: Commercials, Strange



Cisco Behind Every Politician's Big Moment

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"As a candidate prepares for a big speech, Cisco's collaboration and multiple device products serve as a key member of the team by blending the whole process seamlessly."

Oh so this is how Presidential speeches are prepared. Who new? It seems presidents and politicians the world over would be helpless without Cisco's collaboration solutions.

Goodby, Silverstein & Partners created.

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by Steve Hall    Sep-27-12    
Topic: Commercials



Papa Gino's Causes People to Drop Everything And Eat

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Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.

Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."

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by Steve Hall    Sep-27-12    
Topic: Campaigns, Commercials



Lana Del Ray Does 'Blue Velvet' For H&M

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Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.

Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."

It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.

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by Steve Hall    Sep-24-12    
Topic: Commercials, Strange, Video



Old Spice Helps Greg Jennings Mix Business With Pleasure

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Continuing in the vein of the original "I'm on a horse" but you didin't know it until the end Old Spice commercial, Wieden + Kennedy is out with an ad featuring Green Bay Packers wide receiver Greg Jennings who debunks the old myth that one should never mix business with pleasure. Well, at least when one wears Old Spice.

Funny stuff. Goofy stuff. Now stop fooling around and bring back Isiah Mustafa

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by Steve Hall    Sep-24-12    
Topic: Commercials



Curvy Kate Wants You to Guess Model's Bra Size

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- Curvy Kate wants you to guess Laura's bra size.

- Perhaps...the most epic transportation ad ever. If you haven't seen it already.

- Google now predicted to represent 15 percent share of the display ad market by year's end.

- Which creatives have the best agency food. Hungry Creatives aims to find out.

- It's not a MillionDollarHomepage but it's the same idea just with wishes.

- Check out Performance Insider's top ten CPA affiliate networks.

by Steve Hall    Sep-24-12    
Topic: Agencies, Commercials, Racy



Shopper Card Miraculously Improves Animal Life

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We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.

Watch the spot and see if you can feel it.

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by Steve Hall    Sep-21-12    
Topic: Commercials, Strange



Mitsubishi Lancer Lost in Silly Chase Scene Ad

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Point of advice to john st., the agency that created this commercial for the Mitsubishi 2013 Lancer; if you're going to spend 60 seconds highlighting a vehicle, you might want to shoot it in a way so that the viewer can actually see what kind of car they are being sold.

The spot, your typical chase that really isn't a chase, focuses in on a guy who spots a vehicle in his rear view mirror. Turns out it's not who he thinks it is. And we find out he's not who we think he is.

It's a bit of a forced ant-stereotype combined with a lame joke we've seen a million times before.

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by Steve Hall    Sep-21-12    
Topic: Commercials



Warby Parker Debuts First TV Commercial

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Online eyewear retailer Warby Parker is out with an oh-so-British themed TV commercial, the first for the brand. The cheeky ad, created by New York shop Partners & Spade, borrows imagery from 1950's magazines as well as collections of Victorian wallpaper, Japanese architecture and textbooks.

Now if only they could do progressive lenses.

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by Steve Hall    Sep-20-12    
Topic: Commercials



Backstreet Boys Tout Old Navy Skinny Jeans For All Sizes

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Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.

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by Steve Hall    Sep-19-12    
Topic: Celebrity, Commercials










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