Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."
The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.
We love the oddity of this BBDO New York-created work for Snickers. Pirouetting off the classic Headless Horseman motif made popular in the Legend of Sleepy Hallow, the agency created the Horseless Headsman. Voiced rather brilliantly by Ezra Buzzington, the Horseless Headsman stumbles upon a group of trick or treaters in an attempt to scare them.
Ever jaded, these kids just don't get it. As much as our Horseless Headsman attempts to send a chill through the spine of these youngsters, it is to no avail. They ask, "How is that even scary?"
Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.
"As a candidate prepares for a big speech, Cisco's collaboration and multiple device products serve as a key member of the team by blending the whole process seamlessly."
Oh so this is how Presidential speeches are prepared. Who new? It seems presidents and politicians the world over would be helpless without Cisco's collaboration solutions.
Goodby, Silverstein & Partners created.
Did someone say Papa Gino's? According to these Allen & Gerritsen-created Papa Gino's ads, you'd think someone had just screamed, "Aliens have landed! Run for your lives!" But, no, apparently the power of Papa Gino's pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino's offering.
Explaining the campaign's approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, "This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino's. 'Let's Eat' speaks to the role Papa Gino's plays in people's lives, whether they're at work, in class, or at play. It's community driven, and has a sense of humor that's true to the heart and soul of the Papa Gino's brand."
Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.
Continuing in the vein of the original "I'm on a horse" but you didin't know it until the end Old Spice commercial, Wieden + Kennedy is out with an ad featuring Green Bay Packers wide receiver Greg Jennings who debunks the old myth that one should never mix business with pleasure. Well, at least when one wears Old Spice.
Funny stuff. Goofy stuff. Now stop fooling around and bring back Isiah Mustafa
- Curvy Kate wants you to guess Laura's bra size.
- Perhaps...the most epic transportation ad ever. If you haven't seen it already.
- Google now predicted to represent 15 percent share of the display ad market by year's end.
- Which creatives have the best agency food. Hungry Creatives aims to find out.
- It's not a MillionDollarHomepage but it's the same idea just with wishes.
- Check out Performance Insider's top ten CPA affiliate networks.
We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.
Watch the spot and see if you can feel it.