Under Armour Taps the Boom Boom

boom_boom_tap.jpg

We missed the July 15 launch of Under Armour's Boom Boom Tap, it's new commercial targeting the young female athlete they like to call the "team girl." With Boom Boom Tap, Under Armor hopes to see similar success it saw with Click Clack, the marketing slogan for its football cleats which netted the company a 20 percent share of the market.

Focusing on the aspect of team play, the commercial, rather than focusing on a single sport, focuses on soccer, field hockey, softball, hockey and lacrosse. The Boom Boom Tap part of the commercial was born from the sound made during a huddle break. What? Were you expecting some lame-ass, less-than-witty commentary on boom boom tapping? Not this time.

by Steve Hall    Jul-25-07    
Topic: Commercials, Good



You Mean Ads Can't Stretch the Truth?

penelope_asa.png

The Advertising Standards Authority (ASA) has just burrowed into L'Oreal's ass for the use of false eyelashes in an ad for its Telescopic Mascara, a product that promises to make your lashes "up to 60 percent longer."

The ad features Penelope Cruz, who sported the illicit hairs. According to the ASA, the ad should have made it clear that the actress was wearing falsies. L'Oreal claims this is "common industry practice" - just as, we imagine, all of these conventions are.

Since when are we playing Nazi to the (unrealistic?) appearance of stars in ads? If we're going to unleash the dogs, maybe we should first address the copy writers that come up with lines like, "Imagine, lashes that could reach for the stars."

by Angela Natividad    Jul-25-07    
Topic: Celebrity, Commercials, Policy



Cardboard Robot Brings Tin Man to Life in Streets of LA

cardboard_robot.png

Stardust Studios' Neil Tsai directed a new project for the Cardboard Robot art collective, a street art group led by Mason Brown.

Granted, the world doesn't need another jaded street art society, but we do think it's cool that the man-versus-machine discourse has come to factor into creative play on concrete avenues.

The result was filmed in downtown Los Angeles and onstage at The Source. It's an industrialist's Alice in Wonderland.

by Angela Natividad    Jul-25-07    
Topic: Commercials, Good, Trends and Culture, Video



Don't Drink and Drive Message Delivered Without Blood and Gore

bartender_no_drink.jpg

Heeding the results of recent research which finds young men don't believe all those horrific drunk driving crash ads becasue they never get that drunk, London's Department for Transport has launched a new Leo Burnett-created commercial that leaves the crash test dummies and dramatically heart wrenching approaches behind in favor of a bartender who spews forth imaginary advice from all the people in a guy life who simply wanted a beer.

As opposed to fear of death, this commercial uses fear of guilt as its vice Fear of losing one's license. Fear of explaining that to parents. Fear of jail time. Fear of embarrassment over having to explain all this to those in one's life. While we're not sure all that would go through our head prior to ordering a beer, the message is certainly a a more practical and relatable one.

by Steve Hall    Jul-24-07    
Topic: Commercials, Good



Tequila With A Deer on the Label Tastes Better

deer_tequila.jpg

Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.

by Steve Hall    Jul-24-07    
Topic: Commercials, Good



DirecTV Takes Priority Over Machinations of Alien Royalty

directv_alien.png

On a mission to benignly molest any and all Sci-Fi classics we may have placed on the altars of our souls, DirecTV tears into the scene in Aliens where Ripley fights the alien queen.

In this appropriation she's really peeved because the queen won't leave her in peace to watch her DirecTV.

Nice touch with Sigourney Weaver who, according to Adfreak, joins William Shatner, Pamela Anderson and Charlie Sheen in the annals of DirecTV's illustrious ad history.

Post Kill Bill, Daryl Hannah doesn't seem to be doing much, so who wants to bet a cookie that the next ad is a Bladerunner nab?

by Angela Natividad    Jul-24-07    
Topic: Celebrity, Commercials, Online, Television



Saatchi Follows Wendy's 'Kicking Trees' Spot With 'Hole'

wendys_hole2.jpg

We've got our hands on Saatchi & Saatchi's follow up to their Kicking Trees commercial for Wendy's which aired during the American Idol finale. This one's called Hole and it's a gleeful expression of the lemming-like acceptance people apparently have for McDonald's and Burger King's practice of leaving their burgers sitting in the window as opposed to Wendy's which, according to red pigtail guy, come sizzling off the grill.

more »

by Steve Hall    Jul-23-07    
Topic: Brands, Commercials



When Brand Equity Starts Running Low, Distract the Crowd in Technicolor

sony_ignited.png

We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.

Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.

But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.

by Angela Natividad    Jul-23-07    
Topic: Brands, Commercials, Television



OMG! Dell Introduces Colored Laptops!

dell_color.jpg

OK, OK, we'll write about it. We didn't want to but people keep sending us links. It seems that Dell has, OMG, debuted a line of laptops that, OMG, are multi-colored. So fetch! After all, style is far more important than substance, right? Mother New York has crafted a Flaming Lips intoned commercial which goes all color happy on us with various scenes of people, their favorite colors, their endeavors and their choice of colored laptop. Yup, this is Dell's answer to cool.

by Steve Hall    Jul-20-07    
Topic: Commercials



Old Spice Solves Hairy Soap Problem

hairy_soap.jpg

There's always that queezy feeling when you reach for the bar of soap in the shower and it's got hair on it that isn't yours. Wieden + Kennedy has exploited that fear in a new commercial or Old Spice which offers up an alternative to hairy soap. See it here.

by Steve Hall    Jul-19-07    
Topic: Commercials, Good










Featured FREE Resource: