Brentter was recently sent the latest iteration of the Alltel Wireless ad series, which improves upon the earlier set by adding more geektacularity to the personalities of its wireless competitors.
We agree that the new series is better (the "we could learn to be archers" reference in this acknowledges films-gone-geeky like Lord of the Rings and Napoleon Dynamite), and the campaign's definitely drawn the roving eyes of friends seeking to change wireless plans.
When we first started watching this JWT-created, Koichiro Tsujikawa-directed commercial, we thought we were watching one of those $40 per bottle spring water ads but no. It's an ad for Smirnoff's new Source vodka (well, sort-of vodka in that light, wine-cooler sort of way) which touts its key ingredients, alcohol and pure spring water. Well its nice to know Smirnoff is making a vodka that's made with nice clean crisp water but what about all the rest of their vodkas and flavored goodies? What the hell are they made out of? New York City tap water? Nice commercial but all it's done is made us wonder wonder whether or not we should ever buy another Smirnoff product...since, apparently, they're just made with plain old dirty tap water.
We missed the July 15 launch of Under Armour's Boom Boom Tap, it's new commercial targeting the young female athlete they like to call the "team girl." With Boom Boom Tap, Under Armor hopes to see similar success it saw with Click Clack, the marketing slogan for its football cleats which netted the company a 20 percent share of the market.
Focusing on the aspect of team play, the commercial, rather than focusing on a single sport, focuses on soccer, field hockey, softball, hockey and lacrosse. The Boom Boom Tap part of the commercial was born from the sound made during a huddle break. What? Were you expecting some lame-ass, less-than-witty commentary on boom boom tapping? Not this time.
The Advertising Standards Authority (ASA) has just burrowed into L'Oreal's ass for the use of false eyelashes in an ad for its Telescopic Mascara, a product that promises to make your lashes "up to 60 percent longer."
The ad features Penelope Cruz, who sported the illicit hairs. According to the ASA, the ad should have made it clear that the actress was wearing falsies. L'Oreal claims this is "common industry practice" - just as, we imagine, all of these conventions are.
Since when are we playing Nazi to the (unrealistic?) appearance of stars in ads? If we're going to unleash the dogs, maybe we should first address the copy writers that come up with lines like, "Imagine, lashes that could reach for the stars."
Stardust Studios' Neil Tsai directed a new project for the Cardboard Robot art collective, a street art group led by Mason Brown.
Granted, the world doesn't need another jaded street art society, but we do think it's cool that the man-versus-machine discourse has come to factor into creative play on concrete avenues.
The result was filmed in downtown Los Angeles and onstage at The Source. It's an industrialist's Alice in Wonderland.
Heeding the results of recent research which finds young men don't believe all those horrific drunk driving crash ads becasue they never get that drunk, London's Department for Transport has launched a new Leo Burnett-created commercial that leaves the crash test dummies and dramatically heart wrenching approaches behind in favor of a bartender who spews forth imaginary advice from all the people in a guy life who simply wanted a beer.
As opposed to fear of death, this commercial uses fear of guilt as its vice Fear of losing one's license. Fear of explaining that to parents. Fear of jail time. Fear of embarrassment over having to explain all this to those in one's life. While we're not sure all that would go through our head prior to ordering a beer, the message is certainly a a more practical and relatable one.
Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.
On a mission to benignly molest any and all Sci-Fi classics we may have placed on the altars of our souls, DirecTV tears into the scene in Aliens where Ripley fights the alien queen.
In this appropriation she's really peeved because the queen won't leave her in peace to watch her DirecTV.
Nice touch with Sigourney Weaver who, according to Adfreak, joins William Shatner, Pamela Anderson and Charlie Sheen in the annals of DirecTV's illustrious ad history.
Post Kill Bill, Daryl Hannah doesn't seem to be doing much, so who wants to bet a cookie that the next ad is a Bladerunner nab?
We've got our hands on Saatchi & Saatchi's follow up to their Kicking Trees commercial for Wendy's which aired during the American Idol finale. This one's called Hole and it's a gleeful expression of the lemming-like acceptance people apparently have for McDonald's and Burger King's practice of leaving their burgers sitting in the window as opposed to Wendy's which, according to red pigtail guy, come sizzling off the grill.
We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.
Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.
But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.