Madison Mallards Get Morgan Freeman-Like Voice Treatment

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Sounding very much like Morgan Freeman, the Tom Kane-intoned voice over in these new Shine Advertising-created spots (one, two) for the Madison Wisconsin Mallards baseball team (yes, we'd never heard of them either) conveys the purity of America's favorite passtime (at least the way it should be) to...opera and stamp collecting. Yes, we know. It sounds very strange but, on some odd level, it works.

by Steve Hall    Jul-11-07    
Topic: Campaigns, Commercials, Good



Annoyance Not So Annoying by Commercial's End

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This ad almost makes you work too hard but once you finally realize what message the commercial is delivering, the confusion pays off nicely. The spot promotes something that's around us all the time but is never thought of as more than an occasional annoyance. This annoyance turns out to have a very practical purpose as is revealed by the end of the spot.

by Steve Hall    Jul-10-07    
Topic: Commercials, Good



Saatchi Wins No Cookie for Creativity

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After All You Need is Luvs, we can't say we're crazy about anything Saatchi at the moment.

But having seen this conspicuously similar pair of ads by MFI and IKEA, the Ad Police - an incognito force - did some following-up and found another pair of matched ads from the same two campaigns.

See IKEA's fighting couple, 2002, Crispin, Porter & Bogusky.

See MFI's fighting couple, 2007, M&C Saatchi.

Way to leave your lovemarks, guys.

by Angela Natividad    Jul- 9-07    
Topic: Agencies, Commercials, Worst



HDTV Makes Traumatic Impact on Collision Kind

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Martijn over at Fresh Creation pointed us to this ad for Videotron, which sought to emphasize the HDTV experience with a crash test dummy.

We dig the voice-over and the concept, but why haven't crash test dummies been retired to the annals of old-school yet?

by Angela Natividad    Jul- 5-07    
Topic: Commercials, Online, Television



The Sun Shall Not Shine OnThis Cold Fosters

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Some people will go to great lengths to keep their beer cold. Other people, such as the chap in this M&C Saatchi-created Fosters commercial, are simply insane. Or, he have the ability to detect, perhaps, a tenth of a degree temperature difference that might be caused by the sun walking from the bar to his beach chair. While his buddies are ogling beach beauties, this guy is acrobatically following tiny bits of shade to protect his beer from the sun.

by Steve Hall    Jul- 5-07    
Topic: Commercials, Good, Strange



Phillies Act Like Idiotic Fans to Promote Game With Pirates

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Players in the Philadelphia Phillies dugout, like bleacher buffoons playing to the camera, act out all manner of baseball fan stupidity to drum up interest in a series of games with the Pittsburgh Pirates. Ad agency Bubble in Philadelphia created.

by Steve Hall    Jul- 5-07    
Topic: Commercials



Cars, Drums, Gladiators, Robo-Cops Mash It Up in Chimney For Sony Blu-ray

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With the Blu-ray/HD-DVD wars well under way, it's apropos this new Fallon London-created, RSA Films-produced Sony Blu-ray commercial, Lasers, contain fighting gladiators. Shot in a working industrial chimney (a really big one) in Hungary with no natural light and illuminated only by laser beams, robotic cops and gladiators duke it out while automobiles are dropped on rain-drenched drums from atop the chimney. The commercial's plot? Your guess is as good as ours. Oh wait. Random Blu-ray-enhanced entertainment for the entertainment's sake.There. That's it.

by Steve Hall    Jul- 3-07    
Topic: Commercials, Good



MFI, IKEA Indirectly Face Off in Showroom Family Feuds

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Our incognito amigo FishNChimps shimmied us over to these ads for MFI and IKEA, which used the same basic idea (families fighting over feral female teens) to promote the homey feel of their showrooms. Saatchi & Saatchi put together the MFI piece; the IKEA one is attributed to Crispin, Porter & Bogusky.

The MFI one is a little chavvier than IKEA's, rendering it believable to the point of discomfort until the angsty teen queen storms past a showroom attendant.

MFI's is somewhat more current; IKEA's hailed from 2002.

Nothing bespeaks familiarity like a screaming match with your mom, which is why it's a wonder grocery stores don't try pushing living room sets.

by Angela Natividad    Jul- 2-07    
Topic: Commercials



Berlitz Bounces Back with Homoerotic Hammer-Time

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We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.

We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.

by Angela Natividad    Jul- 2-07    
Topic: Brands, Commercials



Commander Adama Parachutes From Plane For Farmer's Insurance

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Usually, he's just slowly walking around his Battlestar mumbling prophetic statements about the importance of mankind in that gruff voice he perfected so well back on Miami Vice but now Edward James Olmos is appearing, again, in two new commercial for Farmer's Insurance. In the first, Olmos is thrown, hands tied, from a plane without a parachute but is "rescued" by a pair of parachutists who, oh, just happen to be free falling through the air to save him by untying his hands and affixing a parachute to him. Of course, on the ground it's revealed it's all just a scene from some movie.

A second spot, also part of a movie set, has Olmos in the future being chased by a flying motorcycle while being shot. Olmos and everything is undamaged. The message in the two spots is things in real life are not indestructible which is why one needs insurance, namely Farmer's

by Steve Hall    Jul- 2-07    
Topic: Campaigns, Celebrity, Commercials, Good










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