Every once in a while, a commercial comes along that is so odd and so different that the only response is a very loud WTF. Somehow aligning AIDS with a VooDoo doll, this AIDS Awareness commercial or Concept Initiative from Flea Global is supposed to urge the use of a concept. Now, we're not dumb. We get the concept. It's just, well, a weird way to make a point.
We thought we'd forgotten, or at least transcended, the quirky creepiness of The King. But these new Burger King ads by Crispin Porter + Bogusky for the Western Whopper reminded us that, unlike the witty and benign Jack, The King will mustachio you against your will and watch sadistically with his big plastic eyes while you scream.
Now here's a commercial that comically, insightfully and unabashedly celebrates the differences between men and women acknowledging there is, most assuredly, a continual battle of the sexes between two that rarely calls a truce. Though in the case of this Globe and Mail commercial, the publisher would like to think that at least on Sunday, men and women would call a a truce long enough to read the Sunday paper. Thanks, Fresh Creation.
Cold Stone Creamery has timed its new Paris Hilton-like "will she?/won't she?" commercial perfectly with the real life Paris Hilton's "will she?/won't she" jail debate. Complete with paparazzi, tiny dogs and competing heiresses, this wacky commercial is just plain fun.
For Jersey's Newport Associates Development Corporation, agency woods witt dealy & sons put together a clever campaign that revolves around a family just getting by in NY - inside a closet that belongs to the wife's in-laws.
The answer to their problem is just one stop away from Manhattan. "Get more out of New York. Move to New Jersey," the ads admonish.
We recently cooped back in with our parents for a few weeks to save cash in preparation for our own move to New York. Some aspects of being back with mom and pops just don't jive with our imagined adulthood. Like the violating way they have of throwing doors open - bathroom doors, bedroom doors, doggy doors - at all hours of the day or night.
In theory we have nothing against 50 Cent. All he has to do is not steal things from us and not replace symphony members with DJ Whoo Kid in order to weave "In Da Club" into classical fare.
He breaks the latter rule here. Thanks bunches, Vitamin Water.
And thanks Shedwa for the heads-up. You should probably also check out this Vitamin Water ad where Kelly Clarkson charms a snake. It reminds us of this, except less funny.
For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.
With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.
As only the British can, here's a Triumph Motorcycle commercial that's both understated in it's matter-of-fact, deadpan delivery and over the top with its driest of English humor. Ever wonder how a Triumph motorcycles is built? Wonder no more as this commercial takes you through the manufacturing process from engines created through some sort of embryonic process to the testing process which involves men with their legs spread while laying on the ground.
The Truth campaign's latest commercial informs the public tobacco companies, in 1996, said drinking a glass or two of whole milk is riskier than second hand smoke and does so in its usual fashion with Derrick Beckles...and his glasses... visiting a dairy farmer. The perplexed farmer simply can't believe anyone could say such a thing about something so wholesome as milk. Though there are those out there who think drinking milk is disgusting, claim most milk contains harmful additives and the fat content (remember, we're talking whole milk here) is bad for the body, equating that to the inhalation of second hand cigarette smoke is a bit of a stretch even for the Truth campaign.
Why doesn't the Truth campaign just show a picture of this dude and be done with it.
For Brazil's Brahma Beer, agency Nice Shoes put together this head-bopping spot about improvising to keep entertained. We liked the mellow vibe - it actually made us want to lie around and drink while watching two sweaty heaving men play pong with flip-flops.
We're ashamed to say we never considered slipper pong, but that's because we have Candystand.
Really. Why exhaust your brain in the scorching heat when you could sit inside on the Internet and work on your emo pallor? Bloodless has so replaced sun-kissed.