MFI, IKEA Indirectly Face Off in Showroom Family Feuds

mfi_chavs.png

Our incognito amigo FishNChimps shimmied us over to these ads for MFI and IKEA, which used the same basic idea (families fighting over feral female teens) to promote the homey feel of their showrooms. Saatchi & Saatchi put together the MFI piece; the IKEA one is attributed to Crispin, Porter & Bogusky.

The MFI one is a little chavvier than IKEA's, rendering it believable to the point of discomfort until the angsty teen queen storms past a showroom attendant.

MFI's is somewhat more current; IKEA's hailed from 2002.

Nothing bespeaks familiarity like a screaming match with your mom, which is why it's a wonder grocery stores don't try pushing living room sets.

by Angela Natividad    Jul- 2-07    
Topic: Commercials



Berlitz Bounces Back with Homoerotic Hammer-Time

ken_touched_this.png

We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.

We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.

by Angela Natividad    Jul- 2-07    
Topic: Brands, Commercials



Commander Adama Parachutes From Plane For Farmer's Insurance

farmers_olmos.jpg

Usually, he's just slowly walking around his Battlestar mumbling prophetic statements about the importance of mankind in that gruff voice he perfected so well back on Miami Vice but now Edward James Olmos is appearing, again, in two new commercial for Farmer's Insurance. In the first, Olmos is thrown, hands tied, from a plane without a parachute but is "rescued" by a pair of parachutists who, oh, just happen to be free falling through the air to save him by untying his hands and affixing a parachute to him. Of course, on the ground it's revealed it's all just a scene from some movie.

A second spot, also part of a movie set, has Olmos in the future being chased by a flying motorcycle while being shot. Olmos and everything is undamaged. The message in the two spots is things in real life are not indestructible which is why one needs insurance, namely Farmer's

by Steve Hall    Jul- 2-07    
Topic: Campaigns, Celebrity, Commercials, Good



Nando Gum Curbs Stripper's Peri-Peri Cravings

nondo_fix.jpg

Do you know what your Mom does for work? Do you really? We think this Mom's kids - and husband for that matter - have absolutely no idea. UK-based Nandos restaurants serve something called Peri-Peri chicken, a dish so addictive, the restaurant had to introduce Nando Fix Gum to stem cravings. Well, not really but that's what's going on this commercial for the restaurant chain in which "mom" doesn't always mean minivan-driving, PTA-involved, high-powered executive-style woman.

by Steve Hall    Jul- 2-07    
Topic: Commercials, Good, Video



Ballpark Frank's Third Arm Solves One-Handed Typing Problem

ballpark_franks.jpg

Wow. This definitely falls into the "so bad it's good" category. Or is it just the "so bad it's bad" category? Anyway, as AdFreak points out, Ballpark Franks has a new TBWA/Chiat/Day-created Alien-style commercial running in which an apparently very hungry stomach manifests an arm of its own because this kid's other two arms are too busy chatting online or fapping to the latest celebrity nipple slip. Hmm. A third arm? Now that would do wonders for those moments when only one arm is available for typing.

by Steve Hall    Jul- 2-07    
Topic: Commercials, Strange



MasterCard Makes Your MLB Dreams Come True

priceless_mlb.jpg

Here's a new spot called "Live Your Dreams" that's part of MasterCard's MLB Dreams campaign. Somehow cementing the notion nine innings of boredom is more exciting than the two halves of amazing footwork the rest of the world seems to worship, the spot's got all the usual baseball fanaticism and emotion including curse-reversing Red Sox action.

by Steve Hall    Jul- 2-07    
Topic: Commercials



McDonald's Blogs Again, Paris Hilton Teaches Branding

SVAwebdesign.jpg

- Reader's Digest has just announced it will now accept ads on its back cover in January...and cut circulation by 20 percent. Hmm. Guess things aren't going so well.

- Any iPhone spoof that has the copy, "I'm drunk as fuck and I'm driving down the Interstate" is good in our book.

- Uppity blogoshereites aren't taking kindly to McDonald's latest blogging efforts in which the junk food giant has enlisted six "mommy bloggers" to tout the wonders of carrying Big Mac in one hand and a screaming two year old in the other.

- As if teachers haven't yet been disrespected enough, The Learning Annex educational institute has offered Paris Hilton $1 million to teach budding entrepreneurs her secrets behind branding.

more »

by Steve Hall    Jun-29-07    
Topic: Agencies, Celebrity, Commercials, Magazine, Weblogs



Panty Swappers' Morning After Stench Proves Need For 911Panties

panty_fart.jpg

No doubt we've all experienced that horrific morning after when we roll over in bed to discover the thing we spent last night with and wished we'd just not shared that last bottle of wine. An evening's romp, a morning's regret, swapped underwear, morning biological functions and you've got yourself a scheevy commercial for Tagalong Panties and it's 911panties.com emergency panty replacement service.

by Steve Hall    Jun-27-07    
Topic: Commercials, Good, Racy, Strange



Nintendo Wants Us to Know Nicole Kidman Has a Brain

kidman_clean.jpg

You'd think after getting paid $12 million to appear in a Chanel ad, Nicole Kidman would have sucked enough money out of th ad industry but no. She had to go and suck more out of Nintendo to promote its Brain Training software. She's also doing it to keep smart, saying., "I've quickly found that training my brain is a great way to keep my mind feeling young."

We are told Nicole joins over 10 million people who have made Brain Training part of their lives. Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine.

The new commercial will debut Monday night on the Nintendo UK site.

by Steve Hall    Jun-25-07    
Topic: Celebrity, Commercials



Gigantic Pepsi Beach Ball Gets Tossed Around the World

pepsi_beach_ball.jpg

Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.

But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.

by Steve Hall    Jun-25-07    
Topic: Brands, Commercials, Good










Featured FREE Resource: