We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.
We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.
Usually, he's just slowly walking around his Battlestar mumbling prophetic statements about the importance of mankind in that gruff voice he perfected so well back on Miami Vice but now Edward James Olmos is appearing, again, in two new commercial for Farmer's Insurance. In the first, Olmos is thrown, hands tied, from a plane without a parachute but is "rescued" by a pair of parachutists who, oh, just happen to be free falling through the air to save him by untying his hands and affixing a parachute to him. Of course, on the ground it's revealed it's all just a scene from some movie.
A second spot, also part of a movie set, has Olmos in the future being chased by a flying motorcycle while being shot. Olmos and everything is undamaged. The message in the two spots is things in real life are not indestructible which is why one needs insurance, namely Farmer's
Do you know what your Mom does for work? Do you really? We think this Mom's kids - and husband for that matter - have absolutely no idea. UK-based Nandos restaurants serve something called Peri-Peri chicken, a dish so addictive, the restaurant had to introduce Nando Fix Gum to stem cravings. Well, not really but that's what's going on this commercial for the restaurant chain in which "mom" doesn't always mean minivan-driving, PTA-involved, high-powered executive-style woman.
Wow. This definitely falls into the "so bad it's good" category. Or is it just the "so bad it's bad" category? Anyway, as AdFreak points out, Ballpark Franks has a new TBWA/Chiat/Day-created Alien-style commercial running in which an apparently very hungry stomach manifests an arm of its own because this kid's other two arms are too busy chatting online or fapping to the latest celebrity nipple slip. Hmm. A third arm? Now that would do wonders for those moments when only one arm is available for typing.
Here's a new spot called "Live Your Dreams" that's part of MasterCard's MLB Dreams campaign. Somehow cementing the notion nine innings of boredom is more exciting than the two halves of amazing footwork the rest of the world seems to worship, the spot's got all the usual baseball fanaticism and emotion including curse-reversing Red Sox action.
- Reader's Digest has just announced it will now accept ads on its back cover in January...and cut circulation by 20 percent. Hmm. Guess things aren't going so well.
- Any iPhone spoof that has the copy, "I'm drunk as fuck and I'm driving down the Interstate" is good in our book.
- Uppity blogoshereites aren't taking kindly to McDonald's latest blogging efforts in which the junk food giant has enlisted six "mommy bloggers" to tout the wonders of carrying Big Mac in one hand and a screaming two year old in the other.
- As if teachers haven't yet been disrespected enough, The Learning Annex educational institute has offered Paris Hilton $1 million to teach budding entrepreneurs her secrets behind branding.
No doubt we've all experienced that horrific morning after when we roll over in bed to discover the thing we spent last night with and wished we'd just not shared that last bottle of wine. An evening's romp, a morning's regret, swapped underwear, morning biological functions and you've got yourself a scheevy commercial for Tagalong Panties and it's 911panties.com emergency panty replacement service.
You'd think after getting paid $12 million to appear in a Chanel ad, Nicole Kidman would have sucked enough money out of th ad industry but no. She had to go and suck more out of Nintendo to promote its Brain Training software. She's also doing it to keep smart, saying., "I've quickly found that training my brain is a great way to keep my mind feeling young."
We are told Nicole joins over 10 million people who have made Brain Training part of their lives. Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine.
The new commercial will debut Monday night on the Nintendo UK site.
Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.
But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.
We're hoping the geniuses behind this Time Warner 1-800-OKcable commercial knew, in advance, they were creating something fully intended to be "wink, wink, nudge, nudge, we know this is horrible but we're doing it anyway." We also hope the Tri-State band Future 86 was paid a whole lot of money for the privilege of never being taken seriously again.