Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.
Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.
As a bit of therapy from time to time, we're happy to view "making of" videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola's Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ's NicolaiFuglsig. As part of our penance, we offer no critique of this work.
While the guy in this Livesavers commercial is being ever so polite to his girlfriend who asks him what a "muffin top" is while sporting one herself, he's doing no service to women who, if they are "muffin top"-prone, should never dress in a manner which would expose said "muffin top" in the first place. Know thy body. Dress appropriately.
Of course, that line of thinking may not quite be in line with the angelic message Livesavers is trying to bestow upon us with this campaign.
Yup. If it isn't cute animals or beautiful women, it's babies and Huggies has gone all out with this McCann Erickson Israel-created Don't Worry Be Happy-themed commercial which examines a world populated only by babies with one maintaining his happiness in the face of endless setbacks. We can only imagine the headaches the director had to undergo to achieve this little slice of brilliance.
Is there anything that can be said in a commercial about dandruff that doesn't come off sounding like the cheesy Alberto VO5 commercials of yesteryear? Before you say yes, watch this Italian Clear Shampoo commercial first.
Hmm. If this Hummer were really driving on the moon as Modernista and effects house Brickyard VFX would like us to believe, that Hummer wouldn't be jumping a few inches off the ground after going over the edge of a crater. It'd be flying through they air like Ben Affleck did in his meteor-mobile in Armageddon. OK, so they did a nice job making the South African shoot location look like the moon but they still forgot to lose the gravity.
Damn you, AdFreak. We were all ready to get busy with work this morning and you go and point us to a new Renault commercial which, as well as having hotties in bikinis riding bikes, contains the theme song from the movie Never Ending Story, a movie we love and whose contagious music we can never get out of our head once we hear it. We might as well just throw in the keyboard, call it a day, go rent the movie and watch it over and over again for the rest of the day. Yes, we know, the movie and the song are totally bubble gum kid stuff but we loved them then and we love them now.
Upon viewing this interrogation of a nicely endowed, bikini clad beauty who, after the interrogator leaves the room and tells her co-workers "guys, we don't have enough to hold her," adjusts her bikini top to, well, hold her better, we were ready for this to be something entirely different than the program promotion it turned out to be.
Every once in a while, a commercial comes along that is so odd and so different that the only response is a very loud WTF. Somehow aligning AIDS with a VooDoo doll, this AIDS Awareness commercial or Concept Initiative from Flea Global is supposed to urge the use of a concept. Now, we're not dumb. We get the concept. It's just, well, a weird way to make a point.
We thought we'd forgotten, or at least transcended, the quirky creepiness of The King. But these new Burger King ads by Crispin Porter + Bogusky for the Western Whopper reminded us that, unlike the witty and benign Jack, The King will mustachio you against your will and watch sadistically with his big plastic eyes while you scream.