Yup. If it isn't cute animals or beautiful women, it's babies and Huggies has gone all out with this McCann Erickson Israel-created Don't Worry Be Happy-themed commercial which examines a world populated only by babies with one maintaining his happiness in the face of endless setbacks. We can only imagine the headaches the director had to undergo to achieve this little slice of brilliance.
Is there anything that can be said in a commercial about dandruff that doesn't come off sounding like the cheesy Alberto VO5 commercials of yesteryear? Before you say yes, watch this Italian Clear Shampoo commercial first.
Hmm. If this Hummer were really driving on the moon as Modernista and effects house Brickyard VFX would like us to believe, that Hummer wouldn't be jumping a few inches off the ground after going over the edge of a crater. It'd be flying through they air like Ben Affleck did in his meteor-mobile in Armageddon. OK, so they did a nice job making the South African shoot location look like the moon but they still forgot to lose the gravity.
Damn you, AdFreak. We were all ready to get busy with work this morning and you go and point us to a new Renault commercial which, as well as having hotties in bikinis riding bikes, contains the theme song from the movie Never Ending Story, a movie we love and whose contagious music we can never get out of our head once we hear it. We might as well just throw in the keyboard, call it a day, go rent the movie and watch it over and over again for the rest of the day. Yes, we know, the movie and the song are totally bubble gum kid stuff but we loved them then and we love them now.
Upon viewing this interrogation of a nicely endowed, bikini clad beauty who, after the interrogator leaves the room and tells her co-workers "guys, we don't have enough to hold her," adjusts her bikini top to, well, hold her better, we were ready for this to be something entirely different than the program promotion it turned out to be.
Every once in a while, a commercial comes along that is so odd and so different that the only response is a very loud WTF. Somehow aligning AIDS with a VooDoo doll, this AIDS Awareness commercial or Concept Initiative from Flea Global is supposed to urge the use of a concept. Now, we're not dumb. We get the concept. It's just, well, a weird way to make a point.
We thought we'd forgotten, or at least transcended, the quirky creepiness of The King. But these new Burger King ads by Crispin Porter + Bogusky for the Western Whopper reminded us that, unlike the witty and benign Jack, The King will mustachio you against your will and watch sadistically with his big plastic eyes while you scream.
Now here's a commercial that comically, insightfully and unabashedly celebrates the differences between men and women acknowledging there is, most assuredly, a continual battle of the sexes between two that rarely calls a truce. Though in the case of this Globe and Mail commercial, the publisher would like to think that at least on Sunday, men and women would call a a truce long enough to read the Sunday paper. Thanks, Fresh Creation.
Cold Stone Creamery has timed its new Paris Hilton-like "will she?/won't she?" commercial perfectly with the real life Paris Hilton's "will she?/won't she" jail debate. Complete with paparazzi, tiny dogs and competing heiresses, this wacky commercial is just plain fun.
For Jersey's Newport Associates Development Corporation, agency woods witt dealy & sons put together a clever campaign that revolves around a family just getting by in NY - inside a closet that belongs to the wife's in-laws.
The answer to their problem is just one stop away from Manhattan. "Get more out of New York. Move to New Jersey," the ads admonish.
We recently cooped back in with our parents for a few weeks to save cash in preparation for our own move to New York. Some aspects of being back with mom and pops just don't jive with our imagined adulthood. Like the violating way they have of throwing doors open - bathroom doors, bedroom doors, doggy doors - at all hours of the day or night.