Jersey Beckons Price-Scalded, Closeted (Not that Kind of Closeted) Manhattanites

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For Jersey's Newport Associates Development Corporation, agency woods witt dealy & sons put together a clever campaign that revolves around a family just getting by in NY - inside a closet that belongs to the wife's in-laws.

The answer to their problem is just one stop away from Manhattan. "Get more out of New York. Move to New Jersey," the ads admonish.

We recently cooped back in with our parents for a few weeks to save cash in preparation for our own move to New York. Some aspects of being back with mom and pops just don't jive with our imagined adulthood. Like the violating way they have of throwing doors open - bathroom doors, bedroom doors, doggy doors - at all hours of the day or night.

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by Angela Natividad    Jun-11-07    
Topic: Commercials, Promotions



50 Cent Bastardizes Orchestra in Name of Vitamin Water

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In theory we have nothing against 50 Cent. All he has to do is not steal things from us and not replace symphony members with DJ Whoo Kid in order to weave "In Da Club" into classical fare.

He breaks the latter rule here. Thanks bunches, Vitamin Water.

And thanks Shedwa for the heads-up. You should probably also check out this Vitamin Water ad where Kelly Clarkson charms a snake. It reminds us of this, except less funny.

by Angela Natividad    Jun-11-07    
Topic: Brands, Celebrity, Commercials, Television



Live Garmin Commercial to Air on 'Tonight Show'

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For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.

With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.

by Steve Hall    Jun-11-07    
Topic: Commercials, Television, Trends and Culture



Triumph Motorcycle Shares Its Far-From-Normal Manufacturing Process

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As only the British can, here's a Triumph Motorcycle commercial that's both understated in it's matter-of-fact, deadpan delivery and over the top with its driest of English humor. Ever wonder how a Triumph motorcycles is built? Wonder no more as this commercial takes you through the manufacturing process from engines created through some sort of embryonic process to the testing process which involves men with their legs spread while laying on the ground.

by Steve Hall    Jun-11-07    
Topic: Commercials, Good



Milk Worse Than Second Hand Smoke

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The Truth campaign's latest commercial informs the public tobacco companies, in 1996, said drinking a glass or two of whole milk is riskier than second hand smoke and does so in its usual fashion with Derrick Beckles...and his glasses... visiting a dairy farmer. The perplexed farmer simply can't believe anyone could say such a thing about something so wholesome as milk. Though there are those out there who think drinking milk is disgusting, claim most milk contains harmful additives and the fat content (remember, we're talking whole milk here) is bad for the body, equating that to the inhalation of second hand cigarette smoke is a bit of a stretch even for the Truth campaign.

Why doesn't the Truth campaign just show a picture of this dude and be done with it.

by Steve Hall    Jun-10-07    
Topic: Campaigns, Commercials



Try, Just Try, Making Beats or Playing Games After 6 or 7 Beers

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For Brazil's Brahma Beer, agency Nice Shoes put together this head-bopping spot about improvising to keep entertained. We liked the mellow vibe - it actually made us want to lie around and drink while watching two sweaty heaving men play pong with flip-flops.

We're ashamed to say we never considered slipper pong, but that's because we have Candystand.

Really. Why exhaust your brain in the scorching heat when you could sit inside on the Internet and work on your emo pallor? Bloodless has so replaced sun-kissed.

by Angela Natividad    Jun- 8-07    
Topic: Brands, Commercials, Good



McDs Gets All Stop Motion. We Remain Unconvinced

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We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.

Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.

The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?

Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with its actual appearance.

by Angela Natividad    Jun- 8-07    
Topic: Brands, Commercials, Packaging, Television



Nike Loosens 'Victory' Jockstrap, Rebukes Man Boobs

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Advertising for Peanuts points us to a Nike ad put together by Wieden & Kennedy, Amsterdam for the UK.

It's a lot more casual than other work they've done but maybe it's a precedent-setter for the type of tone their iPod collabo will take. Because really, we haven't seen jack out of this liaison since the OK Go liftoff.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Campaigns, Commercials, Good, Television



Audi A3 Tips Glass for Sweet Music

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Audi continues her campaign of lux nose-tweaking playfulness with this spot called Audi in Crescendo.

Word on the street (read: an Audi pressie) is the formula for this spot required 600 bottles, one Audi and several days of anal-retentive brain-drain in Cape Town before production company Agosto and agency Tandem DDB were able to pull this off.

The simple, bottle-tipping A3 spot is a suitable hat-tip to Mozart, a notorious mischief-maker himself, unless Amadeus lied to us. (And movies never do.)

In general, Spanish ads just do music right.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Commercials, Good, Television



An Ad Is Not A Film. An Ad Is Not A Film, An Ad Is Not A Film

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Dear Wieden + Kennedy (and most other ad agencies too),

Please repeat on the conference room white board 100 times: A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film. A commercial is not a film.

Or at least stop your PR people from referring to :30's and :60's over and over again as films. They're commercials. They're ads. No matter how beautiful or creatively fueled they are (and your latest work for Nike certainly is, indeed , beautiful), they're ads. They're just ads. Sorry. No amount of creative puffery can change that. Most movies aren't even films let alone :30 and :60 bits of creativity that sell stuff.

So, please, can we lay off the inflated sense of ego and just realize all we do in this business is sell stuff? We can glamorize it all we want. We can give it fancy names. We can even go to Cannes a week after "real" filmmakers do to make ourselves feel as though we are they're equals. We are not. They make entertainment. We sell stuff.

Sincerely,

The Pompous Assholes From Adrants
(who, at heart, are really, really nice people who totally understand the business of the press release which, for better or worse, must follow a format that is far removed from how normal human beings speak but, for better or worse, we are stuck with and make fun of from time to time which then causes unrest because of that fun-making which, in turn, causes us to profusely apologize to the very nice human whose job it was to write the standardized information delivery transferal, all of which, for better or worse, rightly earns us the the title Pompous Assholes)

by Steve Hall    Jun- 5-07    
Topic: Agencies, Commercials, Opinion










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