Between Films, Scorsese Works for AmEx

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Voila: an American Express ad for The Members Project, resulting from a collabo between Lost Planet and Martin Scorsese, via Ogilvy. It is surprisingly likable.

Poking fun at self-satisfied cause-whoring like Gap (red) and Kenneth Cole's Are You Putting Us On?, the spot includes Ellen, Andre Agassi and Sheryl Crow, sitting against a generic backdrop and admonishing the sympathetic to go forth and make a difference.

For those whose ears automatically perked up at Scorsese's name, there's no gunning-down for the cause. But amid the usual vagaries about doing your part, a casually-dressed guy (Tim from the office next door!) suddenly walks across the shot and points out the importance of keeping Lake Winnipesakee clean.

This sparks confusion between the stars and a general, if hesitant, admission that Lake Winnipesakee is probably worth keeping clean.

The spot ends with an empty stool and the usual closing jibjab about submitting your idea to website X. The winning entry gets not $10,000 (the going idea rate) but a whopping $5 million, which may mean this contest is actually worth someone's while.

by Angela Natividad    Jun- 4-07    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Haggar Makes Reverse Sexual Harassment Cool

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Writing on Make the Logo Bigger, Bill Green questions Crispin Porter Bogusky's use of sexual harassment in the office place as the focal point of one of its commercials for Haggar. Because the spot focuses on male sexual harassment, it's perfectly fine to turn it into one big joke. Watch the spot. Now watch it again but imagine the men as women and the women as men. Would that approach be acceptable? Would it pass the PC test? We think not.

Yea, yea. We know. It's a joke. We get it. But consider this. Why is it OK to joke about male sexual harassment while, at the same time, it's not OK to joke about female sexual harassment?

by Steve Hall    Jun- 1-07    
Topic: Bad, Commercials



Nike Builds Spanish 'Momentum' with Carnal Drumbeat

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We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.

The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.

The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.

Translation of the closing challenge: "Are you brave enough to be the next?"

by Angela Natividad    May-31-07    
Topic: Brands, Commercials, Good, Television



Lee Cooper: Great Ass-Cop, or Just a Great Ass?

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In case you wondered what happened to Buddy Lee, he's taking advantage of his height and conducting ass inspections.

This winning spot demonstrates for maybe the umpteenth time that most anything can be sold with a whole lot of ass and a whole lot of tacked-on moan tracks. And while we've never felt inclined to see another person's southern comfort that close, we're sure somebody got off on it, which means the ad wasn't completely for naught.

Dude what is with the tent camera?

by Angela Natividad    May-30-07    
Topic: Bad, Brands, Commercials



Just Think of SIFF as eHarmony for Film

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For the Seattle International Film Festival (SIFF), which runs till June 17, SIFF and WONGDOODY join forces to launch Find True Film, a marketing effort that pairs users up with ideal genres.

See the campaign ads. They are kind of cute but also very MTV, which takes the edge off. We do dig the retro feel, though.

* Coquettish Medusa

* Chivalrous Grim

* Ramen (because nothing says "I love you" like false premises and consequent ingestion)

Find True Film suggested Adrants take a laxative and sit for an action flick, so now it's time for Fight Club and Ex-Lax. We'll tell you whether it's a winner.

by Angela Natividad    May-30-07    
Topic: Commercials, Events, Good



Absolut Brings Back the Miller-Inspired Pillow Fight

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As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looks like it was fun to shoot.

by Steve Hall    May-30-07    
Topic: Commercials, Good



3 Things We Learned About Skittles, Based on Latest Ads

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Can we put these somewhere on the packaging?

1. Skittles may encourage kinky roleplaying behaviour. "Be a bike, baby, be my bike. And I will bring you to heaven."

2. Skittles may actually be steroids. They both start with S and they're also both plural. Hey, it's an easy mistake to make.

3. Skittles may lead to violent tearing-asunder of world-as-we-know-it.

These new ads for Skittles created by TBWA, Toronto made us not want to have seconds. Outcomes take a turn we don't want to make after the titillating first handful.

We much prefer the Little Lad with the little dance and the I-hate-life! expression. He was so tame in comparison. What happened to that guy?

by Angela Natividad    May-30-07    
Topic: Brands, Commercials, Strange, Television



Suicide Awareness Campaign Sends Multiple Messages

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Well here's some interesting commentary on stereotypes and suicide. As a hooded man approaches an elderly man who has just parked his car in a deserted rooftop parking lot, the elderly man cowers in fear the hooded man is about to mug him. Instead, the hooded man passes him by and heads for the edge of the rooftop as the elderly man realizes the ongoing scenario is much different that what he initially assumed. The spot is part of a British campaign calling attention to the fact suicide claims the lives of three men each day.

by Steve Hall    May-30-07    
Topic: Commercials, Good



VW Beetle Ad Says Get a Balloon, Not Our Car

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OK, we get that this VW Beetle commercial is supposed to somehow transcend the fact the thing's a car and is something far more...well...different but tagging a commercial about a car with "Some people don't really want a car" while showing the car leads us to say, "Well, yea. I don't really want that car. I'll just take that really cool, over sized VW Beetle balloon the guy's carrying around over his head." All of this beautifully crafted confusion comes courtesy of DDB Barcelona.

Two print ads accompany the spot, one of which illustrates very simply how the VW Beetle can brighten up your day. The other conveys the thrilling rush a vehicle can cause.

by Steve Hall    May-30-07    
Topic: Commercials, Creative Commentary, Strange



Failure of Life Support Needs No Interpretation

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It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.

This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.

by Angela Natividad    May-29-07    
Topic: Cause, Commercials, Television










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