It's one thing to use a sexy, scantily clad woman to, by association, promote your mega-burger of the month. It's another thing entirely to liken the eating of that mega-burger to the eating...uh...spending intimate time with that sexy, scantily-clad woman. But that's what Hardee's is doing in its latest babe-on-a-burger commercial in which Patty counts down the ten steps of eating the burger like you were having sex with her. Sex with a woman, groovy. Sex with a burger, eeew.
We don't claim to understand Svedka's ad campaigns. To be honest, we don't even really want to, because it would force us to think too hard, and that would probably be playing right into the hands of the more efficient stainless-steel race.
What we know: there are fembots. The fembots are political. They might even take over. And for some reason beyond us, there's a gay theme.
That's all we need to know, really. But Copyranter finds all these (potentially vodka-induced) loose ends really frustrating.
Candystand keeps us occupied through the night with a new ad featuring Steve-O of Jackass.
Watch Steve-O get buried in sand. We're kind of amused, but not as much as we were when he pierced his ass cheeks together.
Off the subject of Steve-O, how is it Candystand can push mojito flavoured gum but Cocaine gets castrated?
Update. We're not too keen on the UK variations on Apple's Mac vs PC campaign, but user comments suggest they're really rather awesome in a UK kind of way.
Guess you have to be there. On this side of the pond, however, the variations really make you appreciate the kind, if condescending, chemistry between Justin Long and that-other-guy.
The ads feature actors Mitchell and Webb of a sitcom called Peepshow, whose vibe can perhaps be most easily compared to Larry David's painfully awkward Curb Your Enthusiasm.
Here's that new KFC spot that will debut during tonight's American Idol. If you recall, it's the spot that's made up entirely of consumer-generated content found on YouTube and MySpace. Hmm. Way to keep that production budget down, guys.
Keeping with its 'tude, feisty Jack in the Box is out slinging bathroom humor at the expense of McDonald's and Burger King referring to their Angus burgers as Anus burgers. Jack in the Box agency Secret Weapon Marketing CCO Dick Sittig, smitten with his work, says the spots don't go too far adding, "we talked about but stopped short of doing a spot on McDonald's Angus Pounder." Witty. Witter still: a man named Dick makes anus jokes.
You can view the two spots here and here.
We're having trouble not wincing to the image of a woman slicing off a set of blueballs with garden shears, even if they are attached to a truck, and we're not sure what that has to do with KMLE doubling your paycheque, but oh, the sacrifice seems significant.
Thank Knoodleshop for future instances of truck castration, coming to a pick-up near you.
They always say the English have a different sense of humor and that is clearly on display in this new Mother/Feel Films-created commercial for Pimm's. The spot features comedian Alexander Armstrong on a summer tour of the UK acting, well, English. Anyway, you tell us if it's funny.
In yet another stab at the unfortunate fact whomever created mankind was distracted the day time-to-orgasm was programmed for men and women, this commercial for Heinz Microwaveable Soups celebrates what can be accomplished within two minutes. The work was created by an all-male creative team from Leo Burnett London. Come on guys, Verizon's already diminished men to clueless idiots. The least you could have done was give us back our manliness. Not every one of us carries a two minute warning sign on or head.
Now here's a commercial you'll likely never see in America because we'd somehow find an allegory to 9/11 claiming giants tossing lures into the city to catch and cook people is simply too reminiscent of planes crashing into building and killing people. A stretch? Hardly. If you've lived in America long enough, you know there's a cause group out there for everything and we're sure there's one out there that's offended by mythic giants casting a Renault into the city to lure people for breakfast.
Casting aside that bit of American lunacy aside for a minute, we have a beautiful Publicis Paris-created, Psyop-produced, MassMarket effected car company commercial which is pleasantly devoid of winding, mountaintop roads, violent crashes, celebrity endorsement, ride-pimping and price/item boredom. [Ed. No actual human beings were harmed in the creation of this commercial]